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There are over 63,000 Google searches conducted per second.
Every time you Google something, ads are displayed. In fact, Google displays over 30 billion ads per day!
Wouldn’t you like to get in on this action? With a well-honed Google Ads set-up, you can!
Here are 5 Google Ads tips that will ensure your campaigns are a cut above the rest.
1. Keywords Are King
Keywords are vital; they’re how Google matches your ad with the correct target audience.
It’s important to choose the appropriate keyword match type for your campaign. Keyword match type refers to how strict Google is with their search results.
Broad match keywords are less strict, so they’ll give you more impressions. Exact match keywords are precise, so they’ll have higher relevancy.
Negative keywords are also important. They tell Google who you don’t want to target. This prevents your ad from being shown to the wrong people.
2. Location, Location, Location
Location is often overlooked when setting up a Google Ads campaign.
If your business has a physical address, you’ll want to target customers who live nearby. Things like seasons, weather, and urban vs rural areas may play a role in who buys your product. You don’t want to advertise sun hats to people living through a rainy winter.
Language is also important to consider. Spanish is the most widely spoken language in the United States after English. Consider adding it to your language targeting settings.
This great Google Ads tip will give you access to a whole new audience and an edge over your competitors.
3. Mobile Is a Must
More Google searches take place on mobile than on desktop.
One of the best Google Ads tips is to start a mobile-only campaign. Use the “conversions by device” tab on Google Ads to see if a separate campaign will drive more qualified clicks.
When choosing your keywords, remember that mobile users phrase their Google searches differently. This is because of abbreviated text message language and the use of the voice search function.
4. Use the Tools at Your Disposal
Make the most of Google Ads by using the tools provided. These tools are full of great Google Ads tips and tricks.
Bidding automation and schedule creators will assist with time management. There are many ad extensions available to help you customize your adverts.
This informational post shows you how to retarget people who previously visited your website.
Google Ads also provides you with lots of performance data. Track your spending and consumer behavior so that you can better target your ideal customer.
5. Make a Good First Impression
It’s easy to become so focused on getting users to click on your ad, you forget what comes next. They go to your website!
Your landing page must follow through with the promises made in your ad.
It must also be optimized for mobile. Mobile optimization will scale your website to the size of the user’s viewing screen, whether it be a desktop screen, a tablet, or a smartphone.
Use These Google Ads Tips to Maximize Your Marketing
Incorporating these Google Ads tips into your campaigns is sure to boost your click-through rate and increase your sales.
Looking for more digital marketing tips? Browse through our other articles to find other ways to grow your business online.