In response to the company’s recent decision to pull ads from the TLC reality series All-American Muslim, Detroit-area faith leaders will hold a demonstration outside a Michigan branch of home improvement chain Lowe’s on Saturday.
Lowe’s pulled its advertising from the show after the Florida Family Association complained that it depicted American Muslims “as ordinary folks just like you and me.” The group said the show is nothing more than “propaganda clearly designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law.”
At least 60 companies have acceded to the group’s demands, but Lowe’s has born the brunt of most of the scrutiny — likely because of a public comment issued shortly after the ad pulls were announced. In a statement, Lowe’s reps said the company made the move due to “strong political and societal views” from many individuals and groups.
In a press release sent out Tuesday, in which they called on a complete boycott of the chain, People for the American Way said Lowe’s “should have ignored the canned emails and gone about its business,” but instead chose to cave “to a group of fanatics who want to make everyone live in accordance with their narrow and rigid religious beliefs.”
Participants in Saturday’s demonstration include: the African American Ministers Leadership Council, the Council on American-Islamic Relations, Highland Park NAACP, People for the American Way Foundation, and state Rep. Tashida Tlaib.
The protest will take place at 11 a.m. Sat., Dec. 17, outside the Lowe’s in Allen Park, Mich.
The online travel website Kayak.com announced yesterday that it had also pulled its ads from the show. Though Kayak did receive a number of letters from Florida Family Association supporters, requesting that it ax its advertising, CMO Robert Birge said the decision was solely based on the quality of the show. “I watched the first two episodes,” said Birge, in a statement. “Mostly, I just thought the show sucked.”