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Around 85% of consumers search for local businesses on the internet. They’ll be more likely to find your PPC ads if you read the best blogs by professional marketers.
On average, traffic gained through PPC advertising brings in 50% more conversions than organic advertising. Blogs contain the knowledge you need to level up your PPC strategy.
PPC campaigns are beneficial, but mistakes can cost you big time. Educating yourself with blogs will help you avoid costly mistakes so you get a bigger ROI.
Here are 5 blogs by marketing people with informative PPC content
1. The Moz Blog
Moz specializes in SEO (search engine optimization). Still, they have a PPC blog that focuses on the benefits of using SEO and PPC together. Mastering this combination is crucial for effective SEM (search engine marketing) in the PPC world.
Moz has a good reputation, so the content they post is credible and valuable. They also offer free tools to help with SEO and PPC.
2. Inside Google AdWords
Anyone who’s working in marketing should be following Inside Google AdWords. It’s the official blog for Google AdWords, the most popular PPC platform online.
This blog only updates weekly, but the posts are chock-full of info. You’ll never find a more legitimate and professional source regarding PPC advertising and marketing.
By the way, hiring professional help for paid ads could save you money in the long-run. Learn more about getting a PPC plan/review from a trustworthy company at the aforementioned link.
3. Search Engine Journal
Search Engine Watch has a PPC section they update a few times per week. Nonetheless, Search Engine Journal updates more often and has a bigger selection of articles. Every marketer and their mom should check this one out!
Also, Search Engine Journal has “Ask a PPC Expert,” a monthly column that’s devoted to answering PPC questions. You’ll also find other helpful articles about how marketing works in their PPC section.
4. PPC Hero
PPC Hero is Hanapin Marketing’s blog that specializes in all things PPC. This blog contains knowledge that’s useful for individuals at any stage of their marketing work. You’ll find beginner basics here along with a treasure trove of medium to advanced PPC knowledge.
For instance, you could learn about advanced bidding techniques or auditing from this blog. It also covers PPC news, social media, career advice, and more.
WordStream has one of the most popular marketing blogs on the entire internet. You’ll find solid PPC content on this blog for sure. WordStream’s blog has a lot of authority compared to others.
This website also has a whole section on their site devoted to teaching people about PPC. This section is rich in links that explain PPC basics.
Knowledge is Power for Marketers
Paid search advertisements improve brand awareness by 80%. Smart marketers maximize their PPC results by doing their homework, which includes reading the right blogs.
Around 46% of people can’t identify paid advertisements on a SERP (search engine results page). If you play your cards right, your PPC campaign will look and feel more like a natural part of a user’s internet experience.
Enrich your mind and wallet—read more of our business articles. Your bank account will thank you for it.