The pandemic has disrupted so many industries, leaving millions unemployed and with a questionable future. However, it has also created a unique opportunity for digital marketing professionals as nearly everything has moved online.
The number of users on the internet has skyrocketed in the past few months as many are working from home – increasing drastically by 47 percent in Q1.
If you are considering ramping up your digital content marketing strategy – now is the time.
Keep reading this guide to discover five simple tips that will instantly upgrade your digital marketing strategy.
1. Create Quality Content
Consumers are landing on your website for one reason – to find value. That value may be found in:
- Products
- Prices
- Or even knowledge
But one thing is for sure, the more value you offer, the more people will be attracted to your business.
By creating quality content such as blog posts, infographics, or images – you will not only attract more consumers, you will also boost your search engine ranking. Upgrading your search engine ranking will allow you to increase your visibility on the web and attract more users.
According to research from Moz, the first page of search results on google grabs at least 71 percent of traffic. The second page was nowhere close, with only 6 percent.
2. Focus on Performance
Believe it or not, the performance of your website has a significant impact on your digital marketing content strategy.
Website performance encompasses a few factors, but most importantly:
- Loading speed
- And Responsiveness
These two factors can have a significant influence on your search engine ranking and, ultimately, how easily you can be found on the web.
Consumers are demanding more out of websites, with 47 percent expecting the web page to load in under 2 seconds.
3. Beef up Social Media Presence
If your business isn’t on social media yet, that should be priority number one, with 43 percent of people on the internet admitting they use social media when making a purchasing decision.
Social media is a marketplace where you can attract customers from all over the world – making it an excellent place to begin your e-commerce digital marketing strategy.
4. Know Your Audience
Just as important as the content itself – is who it is directed at. It’s critical to understand your target market and what they are seeking from you.
For example, say you are a software company, consumers will most likely be interested in the services you offer and how they work to better their lives. You can explain the product in simple terms anyone can understand, and the consumer can make the buying decision based on that information.
5. Analyze & Adjust
Analyzing your efforts and seeing what is working is a vital part of the digital marketing strategy.
This includes reviewing crucial key performance indicators (KPIs). The KPIs could be related to revenue growth, new sign-ups, or cash flow.
Wondering why it matters? Your digital content marketing strategy may need to be adjusted based on what is working for you. That could mean spending more time on social media, creating how-to videos, or even blog posts.
Interested in Learning More About Creating a Digital Marketing Strategy?
There has never been a more important time in history to develop a digital marketing strategy. Generating sign-ups and engaging users can be a breeze once you perfect your strategy and begin making a name for yourself.
If you are looking to learn more information about digital marketing, check out the rest of our website!
