Personhood USA, the group responsible for unveiling initiatives aimed at undoing abortion and some types of birth control across the country, released a new video yesterday. The clip — titled “Pro-Life? What Is It?” — urges listeners to “get off the couch” and “bring the church to the streets, bring the streets to the polling place and bring healing to our world.”

The video suggests that being pro-life is more than simply “going outside an abortionist’s office, praying and giving counseling to young women.” While a graphic of Jesus on the cross is displayed, a narrator urges supporters to ”not settle for the protection of just some, not be afraid of defeat, of the future, of death.”

In a press release, the group touted the video as its “latest contribution” and says it “serves as both a moment of self-reflection and a call to action.”

“This is the key question as we examine where we have been in the last 40 years and where we are collectively headed,” said Keith Mason, co-founder of Personhood USA, according to the release. “The video not only helps answer this question, but we also hope it inspires lifelong pro-lifers and activates a new generation to rally in defense of the lives of every human being.”

The group, whose motto is “protecting the pre-born by love and by law,” has unveiled initiatives across the country, in an attempt to undo Roe v. Wade. Personhood supporters argue that the key to outlawing abortion is to redefine what constitutes a “person,” which they argue begins at the moment of fertilization.

Mississippi residents will vote on a personhood amendment to their state constitution in November. Similar amendments were defeated in Colorado in both 2008 and 2010. A personhood initiative is also being attempted in Florida, and while it has yet to receive the signatures required to make it on the 2012 ballot, the head of the Florida affiliate has said he remains undeterred.

Watch the Personhood clip:

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