I read something interesting today. It was an article in The Washington Post called How to Tell If Other People Think You Are Hot, According to Science.

I know what you’re probably thinking, “Was this before or after you finished reading Cosmo?”

Here’s the thing, the article was great and I learned two new things I think can help you succeed.

The first thing I learned is that what other people think of you really does matter. In fact, if I had to guess, I’d say 70% of how you live your life should be dictated by how other people see you.

I know that sounds kind of messed up, everyone is always telling you to ‘just do you, and forget the haters.’ But the haters are major keys on your path to success, and you’ll see why in just a second.

To really see how other people see you, you need to get inside their mind. And I’m not talking about the old cliché of walking in someone else’s shoes. The problem we face when trying to see how other people see us is we know too much about ourselves.

“You know what your hair looked like yesterday, a month ago, and four years ago. You know whether you’ve put on weight recently, or if you look tired today. Compare how you evaluate yourself to how you evaluate a stranger: You might make judgments about his or her overall level of attractiveness, outfit, mannerisms, but not much else,” says WaPo.

To get around this problem, Nicholas Epley, a behavioral scientist at the University of Chicago, and Tal Eyal, a psychologist at Israel’s Ben-Gurion University figured out a pretty sneaky way to get inside people’s minds.

You know how people say, if you want to improve your public speaking skills you should video record yourself presenting and then re-watch it?

According to research, this technique works because of the passage of time. “The passage of time helps people to view their own appearance or actions much more abstractly. If you see a photo or a video of yourself from yesterday, you might judge it harshly. But when you see a photo or video of yourself from months or years ago, you evaluate it with fresher eyes — more like a stranger would.

Knowing this, Epley and Eyal ran several experiments with students from the University of Chicago where they evaluated how students and their peers viewed each other’s appearances and public speaking skills over different passages of time.

In one experiment, students had to evaluate photographs taken of themselves and rate their attractiveness on a scale of one to nine. The students evaluated their photos either the same day they were taken or one month later, and had other students rate their photos as well, over the same time passage. What Epley and Eyal found is that students who rated their photos one month later, were more accurate in their judgement of their appearance compared with how other students rated them.

If you’re interested in reading more about the experiments, click here.

Epley and Eyal concluded their experiments by saying this, “When thinking about what other people are thinking of you, don’t sweat the small stuff, because other people aren’t.”

Cute. But how does it relate to your success?

The main lesson I learned here is your experiences day to day, month to month, year to year, influence how you see yourself and your actions presently. What’s real, however, is how other people see you presently.


Now there are some caveats to that last statement, and I’ll cover them at the end, but for now we’ll stick with that.

This is important to know because not many people take the time to get perspective on their life.

If you’re the guy who thinks about making one million dollars every day but you still live in a tiny apartment, you still work for the same boss that you’ve been working for for the last ten years, and the only real thing that’s changed is your desire for success has increased — you need a slap in the face.

You need a Polaroid of the reality of your present life so that you can start taking action on making your dreams come true.

And it goes the other way, too.

If you’re the girl who went from living in a one-bedroom, cockroach-infested apartment on the bad side of town, to now living in a six-bedroom, six-baths mansion, in a gated community, and you’re stressing over a drop in monthly revenue by $10,000 — you also need a slap in the face.

Self-confidence is important and failing to recognize your accomplishments for fear of settling or under-achieving your potential is not something to be proud of or beat yourself up over. It’s a mental mistake and it’s costing you more than you think.

So that’s the first thing I learned. The second was that walking in someone else’s shoes is bad advice.

In the first few experiments, Epley and Eyal were trying to figure out how other people see you. In another set of experiment’s, Epley and Eyal tried to figure out how you see yourself.

Here’s what they did:

“We snapped photos of some students and had them rate how attractive they found themselves. But then we showed the photos to a different group of students, telling some of that group that the photo was taken earlier that day, and others that it was taken several months ago. These students then had to guess how attractive the first group of students found themselves to be.

“The guesses of the students were much more accurate when they were told that the photos had been snapped earlier that day, rather than several months earlier. By using this mental trick, the second group of students altered their mindset to be closer to that of the first group of students.

“That might sound a little confusing, but the lesson is that if you’re trying to predict what other people think about themselves, you need to zoom in on the details. If there are any small changes in their job, their life situation, or their stress levels, that’s probably what they’re focused on,” says Epley.

Epley and Eyal also ran one experiment where they tested the walking-in-someone-else’s-shoes theory. Having students evaluate other student’s photos from the other student’s perspective. They found that it doesn’t work.

This is important to understand, especially if you’re a marketer or policy maker. Epley says the takeaway is that you can’t imagine what other people are thinking just by trying to do so. “A rich person can’t imagine what it’s like to be poor just by trying. … Someone from a stable democracy can’t imagine what it’s like to be living in an unstable one.”

“The problem we find over and over again in our data on these social cognition studies, the problem isn’t incompetence, it’s not that people are idiots, it’s that they’re overconfident. The problem is hubris,” says Epley.


I said earlier that what’s real is how other people see you presently. I’m sure some of you reading this took offense because you know most people don’t get to see how you act every day and they probably have no clue about your internal struggles you’ve overcome. Valid point, sort of.

If you meet someone once on the street and you give off a bad impression, don’t hold yourself to that one impression because you were having an off day. Your outside appearance (not just physical), should be judged based on an average of exposures to other people.

Secondly, your internal struggles you’ve overcome are in fact accomplishments, but no one really cares unless they change how you act on the outside. You’re not going into an interview and telling the interviewer that you’ve overcome self-confidence issues expecting them to be impressed. If you walk into an interview, chest puffed, head held high, greeting the interviewer with a firm handshake and a “Hey, how are ya,” that’ll go much further in showing your confidence than the former.

Now it’s your turn… Tell me what you think about all this.

Should you live your life based on how other people see you?

I say, yes, to a large extent.

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launching a startup
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Why Launching a Startup is The Best Thing You Can do With Your Life

After a C-level career in finance I decided to launch my own start-up. I was happy working in the city of London, the environment in the company was great, the owners were just yet inspiring. Nonetheless, somehow it was never enough and I dreamed of something more.

Two reasons why you should stop working for someone else

In March 2014 I decided to quit and start on my own. I didn’t know what I was going to do or which direction to go, but I felt it was a rational decision I will not regret. My main reasons for quitting were simple.

#1 it is hard to achieve high financial goals

I realised that no matter how much I loved all the corporate life and the available resources I wasn’t getting closer to my personal financial goals. Successful companies are reluctant to make late comers equal no matter the time and effort they put in.

Even when the results are above all expectations the owners will still attribute it to the company’s generic growth. It’s very unlikely that you’ll become a multimillionaire working for someone else.

#2 It’s hard to feel complete

I always compared myself to other people in the organisation, as a matter of fact that is what all of us are doing when we are working for someone else. We compare ourselves to the people inside and outside the firm.

No matter how much I put in I always felt that I could do more. Nonetheless, I didn’t see good reasons to work an 18-hour day if I will not be made equal. Don’t get me wrong I worked very hard, but I wasn’t “all-in”.

Four reasons to start on your own

It might be hard to find the right idea at the start. Most of my ideas were crazy or stupid, or both. Some of them didn’t make any sense. Until one day… I was back in the UK looking for a horse riding weekend trip in Surrey.

It took me two hours precisely to find what I was looking for. Let it sink in. With an average pay of £500 an hour I hypothetically spent £1000 doing a “monkey search” through Google.

That’s how ActivityFan – the activity booking marketplace was born. As soon as I started working on my own start-up I realized that I will never be able to go back to working for someone else and here is why.

The challenge is real

No matter how challenging your current job is having a start-up will always be much more challenging. It’s green field and you have to build everything from the start. You will not be stuck in routine ever again. It’s requires enormous amount of effort to even get your project of the ground.

If you’ll decide to self-fund you will feel the pressure of having to get rolling before you become flat broke. Trust me it’s the most motivating kick on the backside you can experience. If you ever felt like: “I don’t feel like working today” it will never happen again.

It boosts your creativity

Limited resources will force you to focus on the most effective ways of achieving results. No matter if we are talking about marketing or simply getting things done, you’ll learn to think outside of the box.

It takes up all your time and you don’t mind

When you have a start-up there is no difference between work time and free time. As a matter of fact, all of your free time becomes your work time and all your work time becomes your free time. You’ll enjoy every day. At time it might be hard, but the satisfaction of moving forward outweighs all the tiredness.

You love it with all your heart

You might have heard people saying: “having a start-up is like having a baby” and it’s completely true. The only thing you can talk of is your start up, the only thing you think of is your start-up and you love it with all your heart. It defines you and makes you complete, every success story is your personal success and every failure simply motivates you to keep on going.

Launching a startup is the best thing you can do with your life, but are you ready for the challenge?

This post was written by Elina Pedersen. Elina is a traveller (over 60 countries) and the founder of Activity Fan  – the activity booking marketplace. Elina was born in Estonia, but she lived in Netherlands, Australia, and USA. Elina currently resides in UK. Her main goal is to help people find their next big adventure, as well as to support small-local businesses worldwide.

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