Searching for ways to boost sales and improve your ROI in 2020? It’s time to take your advertising online!
Pay-per-click (PPC) advertising visitors are 50% more likely to make a purchase on your site than organic visitors.
In fact, PPC advertising can support your search engine optimization (SEO). Those are only two benefits you can experience by adding PPC to your 2020 marketing strategy.
Not convinced? Keep reading to discover the 10 best PPC advertising benefits. Along with these benefits, you’ll also experience a boost in business.
Keep up with the competition with the 10 best pay-per-click advertising benefits!
Table of Contents
- 1. People Are Already Searching
- 2. Immediate Results
- 3. Attract Quality Traffic
- 4. Increase Conversions
- 5. It’s Measurable
- 6. PPC Builds SEO
- 7. Increase Brand Awareness
- 8. Keep Up With Competitors
- 9. Make Real-Time Changes
- 10. Control Your Budget
- Pick Up Customers with PPC: The 10 Best PPC Advertising Benefits
1. People Are Already Searching
70 to 80% of consumers search for information about a business online before making a purchase. In other words, your customers are already online, searching!
With PPC advertising, you can get in front of these customers. Then, you can use enticing advertising language to encourage them to your website. Paired with a compelling call-to-action (CTA), you can then turn these visitors into sales!
Advertising through billboards or flyers can cause you to lose money. You have no guarantee that you’ll get in front of your customers. Even then, the timing isn’t always right.
For example, a potential buyer could drive by your billboard. However, they’re driving. They won’t likely pull out a phone to research your business.
With PPC advertising, consumers are already looking. That means they’re likely in the mood to make a purchase. With PPC advertising, you can monetize on this opportunity before competitors can.
It doesn’t matter what time it is or where your customers are, either.
Your PPC ads will appear in front of customers who are online and searching. As a result, you’ll maximize every opportunity to get in front of a potential customer.
2. Immediate Results
Creating magazine ads can take months. The process involves editing, getting approval, printing magazines, and then releasing them out to the public.
One of the best PPC advertising advantages over traditional ads: it’s fast.
Instead of waiting around for approval, you can start advertising within a day.
Once your ads are up, you’ll begin seeing immediate results. Instead of drawing a small crowd, you’ll appear in front of thousands of people searching for your product or service. Then they’ll click on your ad, visit your website, and start shopping!
If you have a sudden sale or promotion, PPC advertising can help.
That way, you don’t have to worry about strict deadlines or missing out on the chance to advertise sales!
3. Attract Quality Traffic
There are different ways you can appear in front of search engine users. For example, you can target customers based on location, demographics, or the keywords used within their search.
This precise targeting allows you to appear in front of the people most likely to become a paying customer.
As a result, you’re saving time and money. With PPC ads, you can focus your advertising efforts. You can’t do that with traditional marketing methods.
4. Increase Conversions
When you’re targeting is more precise, you’re also more likely to appear in front of people who will become conversions.
Pay-per-click advertising works the way it sounds: you only pay when someone clicks on your ads. Remember, your ads will appear while consumers search for your products or services. This allows you to attract clicks that are more likely to lead to conversions.
One of the best PPC advertising benefits is it increases revenue.
However, PPC advertising can become expensive if you don’t know what you’re doing.
You can hire a professional team that provides PPC management in order to maximize conversions. Look for companies that are up-to-date with PPC trends, including OTT advertising platforms. That way, you can jump on every opportunity for success.
5. It’s Measurable
With traditional advertising methods, it’s sometimes difficult to tell when a specific ad leads to a sale.
PPC advertising, on the other hand, is measurable. You can tell which ads earned clicks, how often they displayed, and the number of conversions they gained. As a result, you can determine which ads, placements, and keywords are improving returns.
The more metrics you have available, the better you can make improvements to maximize your ROI.
6. PPC Builds SEO
Google looks at how many people click on your organic listings to determine if your website content is relevant to users. The more organic traffic you have, the better your ranking.
PPC advertising can help attract visitors to your website. As a result, you’ll improve your organic search ranking. The higher your site displays in searches, the more likely you’ll attract more visitors before competitors.
Unlike SEO, PPC doesn’t depend on Google’s ever-changing algorithm. With PPC, you won’t have to stress over those updates.
7. Increase Brand Awareness
PPC ads appear above organic listings. By using PPC, you can appear before your competitors on search pages. As a result, you’re increasing how often people see your brand.
The more often they see your ads, the more likely customers will remember you.
8. Keep Up With Competitors
It’s difficult for smaller businesses to keep up with companies that have huge advertising budgets. PPC advertising can help you level the playing field.
For example, you can use less popular keywords to target customers. You can also run your ads at different times or try new strategies. As a result, you can get ahead of the competition and keep up with larger corporations.
9. Make Real-Time Changes
You can’t make a last-minute change to an already printed magazine ad.
With PPC ads, you can make changes any time, anywhere!
If you don’t like the results you’re getting, alter your ads. When business starts booming, you can also pause ads to keep up with the demand.
10. Control Your Budget
Since you control how much you spend on each click, you can also improve your ROI. Instead of overspending on advertising, you’re reaching new customers and boosting sales without overspending.
Pick Up Customers with PPC: The 10 Best PPC Advertising Benefits
Pick up new customers and get ahead of the competition! With the best PPC advertising benefits within reach, you can make new strides within your industry.
Looking for more ways to boost your business? Check out our Low-Cost Marketing Ideas for more tips!