In 2018 alone, the online sales of physical goods reached $504.6 billion. By 2023, this number is expected to surpass $735 billion.

The fact is people like buying things online. If you want to get in on this huge profit potential, then the first thing you have to do is learn how to open an online store.

While this may seem simple and straightforward (and it definitely can be), there are a few things you need to know to help you achieve success. Keep reading for some tips on how to open a successful online store.

1. Decide What You Want to Sell

Sounds pretty simple, right? Well, not exactly.

You have to think about it from a logical standpoint. When it comes to selling items online, there’s going to be competition. As a result, you need to find something that isn’t too competitive.

Also, it’s a good idea to sell something you are passionate about. After all, you are going to be working with these products each day, so you don’t want something that’s going to bore you.

If you don’t have products on hand to sell, then consider drop-shipping. This is something an Amazon Marketing Agency can help you with.

2. Choose a Business Name and Register Your Domain

Your business name is crucial to your success. Some tips to help you find the right one include:

  • Something that’s easy to pronounce
  • Something that’s significant
  • Something that’s original
  • Something that’s available as a .com domain

Remember, your business name should be one to three words – max! The easier it is to type and pronounce, the more people who are going to remember it.

3. Choose an E-commerce Solution

The next step is to choose the type of e-commerce solution that’s right for you. In most cases, this is going to come down to your budget and your level of experience.

The options you have to choose from include:

Hosted

With this solution, your website is hosted on the e-commerce service providers servers. They provide you with the software to build and power your store.

If you are new to building a site, this is going to be your best option.

Licensed

Another popular option is a licensed solution. This is an out-of-the-box platform that’s installed on your computer.

Unlike the hosted solutions, you have to find your own security and hosting, which can be somewhat challenging.

Open Source

These are usually free downloads that require you to completely build your website from the ground up. If you want to fully customize your site, then this is a great option.

The downside is that heavy programming skills are a must-have. As a result, you may need to hire someone for help.

How to Open an Online Store: Now You Know

If you have been wondering how to open an online store, the tips here should help you get started. Don’t give up, as your persistence to make your online store dream a reality will come true.

If you enjoyed this informational article and would like more insight, then check out our blog on what makes a successful entrepreneur. You may find even more insight into your new, online store venture.

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The Unbreakable Rules of Social Media Marketing

The buzz surrounding Social Media Marketing would seem to suggest that it is the ideal way for any individual or business to increase their online presence.

Now, Social Media Marketing (SMM) firms are springing up like mushrooms and devotedly spreading the message of the importance of social media like Facebook and Twitter.

But is this form of marketing worth the hype? One thing is for certain; social media has now indeed become a favourite choice of platform for marketing a plethora of products and services.

But to succeed in the highly competitive SMM arena, one has to go far beyond the so-called tried and tested methods of “community engagement” to turn the marketing campaign into a success. This is where the golden rules of marketing come into play.

The unbreakable rules of social media marketing

So what are the fundamental rules that can lead to a successful SMM campaign? These are not overly complicated or time-consuming methods, but simple ways that are often ignored by marketers.

Rule 1: Content is king

Yes! Marketing on social media is unlikely to succeed by posting fluff content with little or no value. To gain attention from the audience, your content needs to be unique and through provoking.

The ideal way to engage the audience while building your brand reputation is by posting quality content on a regular basis, which is not just a collection of information from other websites.

Try to match your content to your product and your market, as this will have the most chance of being well received by your audience as well as generating revenue.

An example, this post on The Canvas Factory blog, about photographic techniques. Great match to the product and the audience, no doubt it performed well.

Rule 2: Listen more

Far too many social media marketers are involved in making posts on such a frequent basis that they forget listening to the feedback of their audience. Y

our marketing campaign will fall flat on its face if it does not aim to build a rapport with the public and fails to deliver what they want. It’s very easy to buy likes on Facebook but getting people to participate on posts or conversations is an entirely different ballpark.

Rule 3: Be genuine

You’re probably saying to yourself “what’s up with all these clichés?” but this rule is as important as any other. You would want your marketing campaign to be community driven and genuine in its approach.

What does this mean? It means you’ll have to interact with the audience as a human and not a corporate gizmo. If you truly want organic likes and followers, your marketing strategy better involve prompt replies and round-the-clock help.

A great example of failing to be genuine can be found in the ‘Fresh in Our Memories’ promotion from Woolworths on Anzac day. Huge backlash, huge miss.

Rule 4: Expand your reach

Don’t just put your all your money on Facebook, Twitter, and YouTube because there are dozens of other social networking sites that you can leverage.

To make the most out of your Social Media Marketing, utilize different platforms like Instagram, Pinterest, Google+, Tumble, and others. You may be shocked when you find out how much all these lesser known social networking sites can contribute to the growth of your online presence.

Rule 5: Give it time

If Rome wasn’t built in a day, you shouldn’t expect your brand to be known throughout the world at the same time. No, you’re not building a city but what you’re doing is going take time and effort.

An effective SMM strategy always focuses on attaining long-term results and seeks to establish a reputation by consistent service. If you can prove that your business is trustworthy, followers will automatically increase.

Final words

If you follow the five unbreakable as mentioned above with a passion and have the presence of mind to adapt to changing scenarios, it shouldn’t take you long to establish your business as a reputed online identity.

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