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Marketing makes and breaks businesses. The U.S. Small Business Administration suggests that small businesses should spend 7-8 percent of their revenues on marketing.
But businesses shouldn’t just throw their money at the first advertising agency they see. They need to be smart. They need to grow their brand and expand awareness of themselves.
Online marketing is an effective way to do both. The Internet provides many tools, allowing any kind of company to get an audience.
Yet it can be hard to know where to begin. You can start right here. Here are seven tips for online marketing.
1. Set an Online Marketing Strategy With an End Goal
The Internet seems like it’s based on whims. Trends rise and fall without warning. People and companies become popular, only to lose favor after one mistake.
But companies spend a lot of time strategizing their online output. You should, too.
Decide how you want to approach your marketing. Pick certain social media platforms that you want to operate on. Choose what content you want to post and how many times you want to post per day.
Plan out several campaigns before you send out your first tweet. Make sure your campaigns are diverse, with written and visual material.
Everything you post on the Internet should contribute toward an end goal. You may want to get more customers, or you may want to raise awareness of your products. You may want more traffic to your website or social media pages.
Pick one goal, and build your online marketing to reach that goal. If there is something that’s unnecessary, remove it from your plan.
2. Build Your Brand
Your brand allows your customers to recognize your business. Your brand shows creativity, confidence, and consistency. It appeals to your customers and encourages them to come back to you for future business.
There are many things that help build brand awareness. Online marketing solutions like digital logos and website designs are essential. They use colors, texts, and images that distinguish your business from your competition.
It will take time to build your brand. Your customers need to trust and respect you before buying from you. Win them over with important information and appealing visuals.
Take a step every day by posting and updating your online presence. Don’t be desperate, and don’t expect quick success.
3. Construct Your Social Media Presence
Every social media platform has its own style and customs. Facebook and Twitter are “one size fits all” platforms. Every type of business and every style of content appears on their websites.
LinkedIn is more formal. It is for finding jobs and making business connections, so content reflects those goals. You want to provide informative content about your industry and company.
Instagram is a platform for sharing videos, photos, and infographics. Content is more flashy and colorful than on other websites.
You can prioritize one platform. If your style is formal and professional, focus on LinkedIn. If you use a lot of visuals in your work, focus on Instagram.
But try to develop a presence on as many platforms as possible. Just having an account on each platform increases awareness of your company.
You want to match the tone and customs of the platform, but stay true to who you are. Show a little humor on LinkedIn, and remain collected on Instagram. Be human, showing some levity but displaying your expertise.
4. Optimize Your Website
Once you’ve built your website, check how each page loads. The longer the load time, the more viewers will click away. Remove images and videos that cause sluggishness.
Everything on your website should be appealing to the eye. Mix bright colors with dark text. Provide a photograph on each page that shows something about the content.
Include a contact link in your navigation bar and provide your information at the bottom of each page. You should also include links to all of your social media pages.
Write a blog post for your website at least once per week. Try to write long posts, but don’t stretch to reach a 1500-word length. Quality is far more important than quantity.
5. Grow Email Marketing
Email marketing can get you 44 dollars for every dollar you spend on it. People of all demographics use email, so you can grow your customer base widely.
Send out an email to your subscribers every week or so. Pack the email with informative and useful information, and keep promotional content to a minimum.
Do not send out an email every day. People will unsubscribe if they feel they are getting spammed.
Provide giveaways in the email. Coupon codes and discounts make subscribers feel exclusive and respected.
Greet each subscriber by name. Add personal touches to the email whenever possible. The more personalized the email is, the more likely they are to buy something from you.
6. Start Shooting Videos
Many people are visual learners. They need videos and photos to understand how a service works. Write blog posts, but provide videos as well.
You can shoot videos on a smartphone or laptop camera. Try to get high-quality video and audio, but focus on your content. If you’re providing useful information, your audience will forgive pixelization.
Produce a wide variety of videos. Demonstrate a crucial service and highlight an important employee. Interview people in your industry that can promote your content on their pages.
7. Track Your Performance
Don’t forget about your content once you put it out there. Go to the analytics pages on your social media accounts and see how the content did.
If your content is underperforming, change it. Add more informative material and make something else instead.
If certain parts of your content overperform, adapt your campaigns to meet that content. Put out more of that style.
Talk to your employees and friends about your online marketing. If they make suggestions, take note of them and change your approach.
The Seven Online Marketing Tips
If you want your business to succeed, you have to go to the Internet. Online marketing is cost-effective and easy, provided you follow some online marketing tips.
Form a strategy with a clear end goal. Everything you do should build toward that goal while aligning with your brand. Engage in online marketing every day across a variety of platforms.
Optimize your website, keeping load times low. Start marketing through emails and videos, but do not provide a lot of promotional material. Track your performance and adjust your approach through time.
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