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Startups and small businesses rarely have the funding to allow for large-scale marketing campaigns. That, however, doesn’t mean you can’t still have successful marketing strategies in place to get your message out and reach your customers. These are four free or low-cost marketing strategies to use if you’re on a shoestring budget.
Online Marketing Strategies For Small Businesses
Check Your Website’s SEO
If you want to spruce up your digital marketing, checking your website content and optimizing it for search engines should be your number one go-to. There is a plethora of SEO analyzers and keyword research tools available that you can use for free or at a low subscription fee. These tools will help you see the keywords your website is ranking for, show you your main keyword competitors, and let you find more important keywords for your business that you should optimize your website for. These measures will give your website a boost to land among those top rankings in search results and help drive organic traffic to your website.
Publish Content That Provides Value
Once your website copy has been optimized, one of the best ways to rank for those important keywords is to publish content regularly. An SEO-optimized blog post is a perfect way to publish content that provides value while helping you get a good SERP ranking. However, neither human readers nor search engine algorithms like keyword-stuffed texts provide zero value. Instead, write single blog articles for one or a small number of keywords to establish yourself as an expert in the field and show both Google and your audience that you know the industry well. Posting blog articles regularly also prove that your website is up-to-date and will help your audience build trust with your brand.
Get Active On Social Media And In Forums
More than half of the world uses social media. According to DataReportal’s Digital 2022 Global Overview Report, there are more than 4.6 billion active social media users in the world, which equals 58% of the global population. Keeping this in mind, businesses can’t afford to miss out on the opportunities social media channels offer. And creating an account on platforms such as Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn is completely free, so make sure you get your business on there. Increasing your engagement on social media can help build a community, grow brand awareness, provide value to your audience, and foster trust.
Publish posts that bring value to the reader regularly, and get active by jumping into a direct dialogue with your followers. Ask them questions, run polls and surveys, and request feedback and opinions. Make sure to reply to their comments and join discussions. Another great way to spread your message and make your brand more visible is to join groups and forums and participate in conversations there. This is an excellent opportunity to establish yourself as an expert, spread the word about your brand, get your message out, and generate trust.
Offer Free Trials And Goodies
Letting your customers try your products or services for free is another great marketing strategy that doesn’t cost much. Free trials and other free goodies allow customers to get the first glimpse of your product, and, if they like it, will increase the likelihood of purchase at the full price later on. Especially in a highly competitive market, this can give you the edge and offer users the motivation to pick your product. For e-commerce businesses, such free offers could, for instance, be a 20%-off voucher for the first purchase, while brands offering subscription-based services such as an online gym or SaaS providers can offer free trials for a limited time to let customers try these out first. Gaming platforms such as online casinos are especially known for their welcome bonuses offered to new players. With a casino no deposit bonus, new users can try different games for free and at no risk at first, before making a deposit. To help users find the best deals, experts are regularly reviewing and rating platforms and their promos. If your product is good, offering free trials such as these can be a great motivation for customers to make a purchase.
Marketing campaigns and getting the word out about your brand do not necessarily have to cost much. Thanks to the wide variety of digital marketing options, you can increase brand awareness, build trust, and attract customers, even on a shoestring budget.