Of the powerful crowd that gathered in Davos last year to discuss the world’s challenges, 17% were women. It’s a shocking figure, especially given that the World Economic Forum, to its credit, offers companies free tickets for women in their delegations. When one considers the critical challenges discussed  —  inclusive growth, gender parity, education, creativity, and climate change, to name a few  —  17% is frankly, in 2015, embarrassing. Incidentally, there was much talk of artificial intelligence this year. By some estimates, at current rates, we will close the human computer intelligence gap in around 30 years. At current rates, we will, by contrast, close the economic gender gap in around 80 years.

Still, even such eye-watering figures would not have persuaded me to write about gender. The enthusiasm I feel about wading into the women-in-leadership debate is akin to the enthusiasm I feel about unpacking the dishwasher. Ones options, as a woman, are invidious. Either talk with great indignation: it’s hard not to be indignant. Or act with little impact: it’s hard individually to have impact on so tangled a problem. Or do a bit of both and try to forget about it: mostly it’s easier just to get on with trying to lead things yourself. The last option is not as much of a cop out as it sounds. New research shows that mentioning the gender bias can actually increase discrimination against women.

What prompted me to write about gender is, ironically, an experience unrelated to gender, which happened in a rare gender-equal corner of Davos: the Young Global Leaders (YGLs) group.

Ahead of the Annual Meeting, the YGLs had a one-day gathering, beginning with a session on the power of generosity in building impactful communities. The session was given by Adam Grant, a Wharton professor, bestselling author and expert on giving. He has sound and surprising data showing that being generous actually helps the giver succeed professionally.

Prior to the gathering we’d all had to submit “asks” for help. Directly after Grant’s inspiring talk, around 100 of these asks were pinned, thematically, on boards around the room. We were given about twenty minutes to wander around the room and write down our offers under each ask. Introductions, ideas, time commitments etc. The YGL team cleverly reminded us each to photograph the offers we had received, explaining the boards would not be preserved. In other words, our generosity  —  or lack thereof  —  would not be preserved either.

Four days later, at the end of the Davos week, the YGL team convened our group for a wrap-up. The “offers” data had, in fact, been preserved. We were presented with a scatter graph of who had offered most, the size of the dots beside names reflecting the number of offers that person had made.

Now, it’s worth noting that the YGLs  —  as I and many other beneficiaries can attest to  —  are a very giving group of people; much more so than the immodest name might suggest. And remember that we had all just been primed by the talk from Grant, on why giving is not only good for others but also for ourselves. Even so, the range in giving was amazing. Think the solar system, less the sun. Most were in the vicinity of illegitimate planet Pluto.

Seeing this “generosity gap” vividly illustrated was a sobering moment. The two biggest givers  —  incidentally two amazing women, Elaine Smith and Mariéme Jamme  —  put the rest of us to shame. Of course, there are many reasons why generous people may not have made offers. Perhaps they were preparing for a critical meeting. Perhaps they intended to follow up later. But Elaine and Mariéme are known to be generous. The data was probably pretty reflective of general behavior.

The reality is that some people are consistently much more generous than others.

Which  —  as I walked through one suit-filled Davos corridor after the next  —  made me wonder if we are worrying about the wrong metric when we call and hustle for more women speakers.

Perhaps we are worrying about the metric that’s hard to change, when there’s a more powerful metric that is also much easier to change.

The Ungiving Gender Metric

Okay, so not all business conferences are 17% women. But the vast majority I’ve ever attended are in the 15–30% range. This figure, the relative number of women, is hard and slow to shift. Even harder to shift is the number of women speakers: generally around 0–25%. Of course, both figures are being increased. But the gains in attendees are in single-digit percentage increments. As for speakers, the gains we tend to see are one woman on most panels, versus a woman on only half of panels. It’s hard to cheer.

So maybe we should think not about how many women on are speaking, but about which women are speaking.

The Giving Gender Metric

Let’s do some rough conference mathematics:

  • Say, on average, there is one woman on every four-person panel.
  • And say, after an averagely attended panel, the four speakers are each approached by about 10 people asking for help, advice etc.
  • Assume five of those who approach the one female speaker are women. (Any woman, or man, who’s spoken at male-dominated events will know that women disproportionally approach women speakers. So even at male-dominated conferences this figure holds.)
  • Now imagine the speaker can potentially help three of the five women who ask for her help.
  • Let’s also imagine that the female speaker has an opportunity to nominate another female speaker. There are very few conferences I’ve spoken at where I haven’t been asked (or had the opportunity) before or afterwards, to suggest other women.
  • Now because there’s on average only one women speaker per panel, and because there’s such a big range in people’s generosity, whether that one woman speaker is generous makes a massive difference to the gender battle.
  • If the female speaker is generous she will probably help, inspire and form a connection with four other younger women. Plus, she will probably nominate another one or two female speakers.
  • If she is ungenerous, she will probably help no one and, importantly, no women. Her only contribution will be to represent that stagnant one-woman-per-panel stat.

To be generous and/or…

So what to do? Well, the obvious message might seem is to knuckle down and be more helpful. We’ve all taken a card, promised someone to do something, and dropped a ball, or balls, to use a gender-inappropriate metaphor.

Of course at conferences, as in all work environments, it’s often just not easy to be helpful. Everyone is on a mission, particularly at a high-level gathering. I asked one friend, who had recently joined a prestigious institution, what his main Davos insight had been. “Discovering how awful it is for women to have men constantly looking at their breasts,” he said, in reference to the badge eye-balling.

But it is possible. When I questioned Adam Grant on who he knew to be incredibly generous, despite being busy, he immediately named Sheryl Sandberg, Jacqueline Novogratz and Kat Cole. Now these are women with a thing or two to do. Countless people they already know clamor for their attention. Yet, still, they manage to be generous to new people they meet.

If Sheryl, Jacqueline and Kat can do it, everyone else can do it.

Richard Branson said at the re-launch of the B-Team  —  speaking about the sustainable development goals  —  that because there are some who won’t lead, those who will lead must do more. To paraphrase him, because there are some women who can’t lead yet, those who can lead must help more women.

But there’s a quicker and complementary solution to being more generous ourselves.

… to help others be generous

If women (and men) promoted not just the competent women they knew, but the most generous competent women they knew, it would make a huge difference.

We all know Elaines and Mariémes. Getting one of them on a panel, means you help half a dozen other women.

Such promotion shouldn’t be hard. Grant has shown that generous people are often more successful. But it’s worth being really deliberate. Firstly, for the unfortunate reason that  —  perhaps because women are now so sought after in speaking roles  —  some women get away with deeply self-centred and narcissistic behavior. Secondly, because the most consistently generous women (and men) are much more generous than others. Our YGL sample suggests Pareto’s 80/20 rule applies.

As a first step towards helping the most giving women I know, I’ve created a Twitter list. I’ve included people whose generosity is blind to how useful someone is to them, and which I have seen, experienced or heard about. I’m sure I’ve left people out, but it’s a starting point. And, by definition, those women named will name others.

One Simple Way to Get More Women in Leadership 2 - Florida Independent


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Why Launching a Startup is The Best Thing You Can do With Your Life

After a C-level career in finance I decided to launch my own start-up. I was happy working in the city of London, the environment in the company was great, the owners were just yet inspiring. Nonetheless, somehow it was never enough and I dreamed of something more.

Two reasons why you should stop working for someone else

In March 2014 I decided to quit and start on my own. I didn’t know what I was going to do or which direction to go, but I felt it was a rational decision I will not regret. My main reasons for quitting were simple.

#1 it is hard to achieve high financial goals

I realised that no matter how much I loved all the corporate life and the available resources I wasn’t getting closer to my personal financial goals. Successful companies are reluctant to make late comers equal no matter the time and effort they put in.

Even when the results are above all expectations the owners will still attribute it to the company’s generic growth. It’s very unlikely that you’ll become a multimillionaire working for someone else.

#2 It’s hard to feel complete

I always compared myself to other people in the organisation, as a matter of fact that is what all of us are doing when we are working for someone else. We compare ourselves to the people inside and outside the firm.

No matter how much I put in I always felt that I could do more. Nonetheless, I didn’t see good reasons to work an 18-hour day if I will not be made equal. Don’t get me wrong I worked very hard, but I wasn’t “all-in”.

Four reasons to start on your own

It might be hard to find the right idea at the start. Most of my ideas were crazy or stupid, or both. Some of them didn’t make any sense. Until one day… I was back in the UK looking for a horse riding weekend trip in Surrey.

It took me two hours precisely to find what I was looking for. Let it sink in. With an average pay of £500 an hour I hypothetically spent £1000 doing a “monkey search” through Google.

That’s how ActivityFan – the activity booking marketplace was born. As soon as I started working on my own start-up I realized that I will never be able to go back to working for someone else and here is why.

The challenge is real

No matter how challenging your current job is having a start-up will always be much more challenging. It’s green field and you have to build everything from the start. You will not be stuck in routine ever again. It’s requires enormous amount of effort to even get your project of the ground.

If you’ll decide to self-fund you will feel the pressure of having to get rolling before you become flat broke. Trust me it’s the most motivating kick on the backside you can experience. If you ever felt like: “I don’t feel like working today” it will never happen again.

It boosts your creativity

Limited resources will force you to focus on the most effective ways of achieving results. No matter if we are talking about marketing or simply getting things done, you’ll learn to think outside of the box.

It takes up all your time and you don’t mind

When you have a start-up there is no difference between work time and free time. As a matter of fact, all of your free time becomes your work time and all your work time becomes your free time. You’ll enjoy every day. At time it might be hard, but the satisfaction of moving forward outweighs all the tiredness.

You love it with all your heart

You might have heard people saying: “having a start-up is like having a baby” and it’s completely true. The only thing you can talk of is your start up, the only thing you think of is your start-up and you love it with all your heart. It defines you and makes you complete, every success story is your personal success and every failure simply motivates you to keep on going.

Launching a startup is the best thing you can do with your life, but are you ready for the challenge?

This post was written by Elina Pedersen. Elina is a traveller (over 60 countries) and the founder of Activity Fan  – the activity booking marketplace. Elina was born in Estonia, but she lived in Netherlands, Australia, and USA. Elina currently resides in UK. Her main goal is to help people find their next big adventure, as well as to support small-local businesses worldwide.

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