As of 2016, the CDC reported that there were over 12,000 home health care businesses in the US.
That may sound like a lot of competition, but don’t let that stop you from starting a non medical home health care business.
The population of seniors who are aging at home is rapidly growing, creating a constant need for home health care businesses.
Read on to find out the five things you need to know as you start your own home health care business
1. You Need a Target Market
When you’re starting a homecare business, you need to know your market. This includes the community you’re planning on serving. It also includes the market of investors who will feel compelled by your business model and have faith in its sustainability.
2. Not All Home Health Care Businesses Offer the Same Services
Once you know your target market, you need to determine the services you intend to offer. Is companionship part of your business model or are you focused solely on day-to-day assistance? What does that day-to-day assistance look like?
Once you have a solid list of services you’re willing to offer, you need to state these services very plainly on your website and in your brochures. You should also include information about the different plans available to your clients. Is it an all-or-nothing model or can they pick and choose the services that work for them?
3. You’re Only as Good as Your Staff
No matter how good your business plan is, your staff will make or break your non medical health care business. Make sure you’re hiring employees with caregiver experience. If you can’t find experienced workers, you will need to thoroughly train them.
Your staff needs to know not only how to perform their caregiver duties but also how to communicate kindly and effectively with clients. They need to know how to adapt as clients’ needs change over time and how to react in an emergency. They are the face of your business and you need them to be professional at all times.
4. Your Online Image Matters
Home health care businesses are prone to receiving reviews from current and previous clients. It is a delicate, personal field and your clients will feel that it’s important to let others know what to expect.
If you start receiving bad reviews, don’t ignore them. They will affect your business. Instead, address the concerns raised in the bad reviews and make it clear that you are working to better your business in response.
5. Growth Is Key
Like any business, you want your home health care business to grow. However, keep in mind that as your list of clients grows, your total number of employees needs to grow, too. If you have caregivers that are spread too thin, your clients and your business will suffer.
Starting a Non Medical Home Health Care Business in 2020
Don’t let the competition scare you out of starting a non medical home health care business. There’s a growing demand for at-home health care and these businesses are necessities. They can stand the test of time and a shifting economy.
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