Did you know that in 2018 over 19 million digital cameras were manufactured?

From this, we learn that despite their improving functionality, smartphones do not dominate the camera market yet.

Also, that not all digital cameras are created equally. In fact, one of the reasons manufacturers continue to produce them is that they are used in many different ways.

Are you looking for a camera for a professional shoot? Or maybe you are a budding videographer and need 4K quality video? Or perhaps you just want to be able to keep precious memories from your vacation?

If you are one of these people, we can help you find the best camera for your needs.

Check out our list of the top 10 digital cameras

1 Fujifilm X-T3

With an average salary of $50.000, many are tempted to enter the professional videography world. If that is you, we can’t recommend the Fujifilm X-T3 enough for you.

This is the best camera for sports, video or all-round photographic subjects. It boasts 4K video up to 60fps to help you produce professional standard video and beautiful still photographs.

It is backed up by the Fujifilm’s latest 26.1-megapixel APS-C format sensor. While it does not have in-body stabilization, considering the rest of its capability, this is a minor issue.

2 Olympus OM-D E-M10 III

This is the scientist of the list. The Fujifilm X-T3 boasts awesome all-round capability. So much technical ability, in fact, that it may be too much for some users. With 16.1 megapixel capability, it can shoot the 4K video that videographers need.

To add variety, it includes a number of arty filters that can be applied whilst shooting to save you doing this in post-production. The size of this camera makes it a great travel camera too!

3 Nikon D3500

Admittedly this is the first camera on the list that does not shoot in 4K. Yet, we rate this camera highly. Why? Because of the 24-megapixel sensor that delivers super-sharp, super-high-quality images,

This camera generally sells at a far lower price than its rival. It is the perfect introduction to the DSLR world and interchangeable lens cameras.

Thanks to its high-quality sensor this is also a good quality camera for your first commercial photo shoot. A high quality sensor is needed to be able to produce appealing stirring images such as those taken by this trusted professional.

4 Canon EOS Rebel SL3 / 250D

This 24.2MP camera includes vari-angle touchscreen technology to make it easier to use than its rivals. What separates this from the crowd is the advanced Dual Pixel CMOS AF system. Basically, this live view autofocus, seen from the rear screen, is extremely fast and responsive.

This increases the speed with which you can select and execute your shots. It shoots in 4k making this both an excellent beginners’ camera for both video and still photography alike.

5 Sony Alpha 6000

If you want the functionality of a DSLR camera without the bulk and learning curve, this 24.3MP camera may be the one for you. The Alpha 6000 rivals higher-end cameras thanks to its 179-point phase detect auto-focus system.

This means that it is particularly adept at tracking moving items. Whilst it captures video at a maximum of 1080p, it punches way above its weight for a camera of this size and weight.

6 Panasonic TZ200/ZS200

When you are traveling, do you like to take pictures on the move without stopping to consider all technical elements of a shot? If yes, this camera may be for you.

Whilst it is a travel camera, the TZ200/ZS200 has a 1-inch sensor and 15x zoom. This is impressive for a compact camera – it is small enough to fit into a pocket.

It has the perfect compromise between a quality camera with advanced capabilities and a travel camera that takes pictures on the go.

7 Canon Ixus 185 HS

Canon are famous as a quality manufacturer of cameras. However, this camera is a budget edition that the entire family can use.

Canon ensures a high level of manufacturing quality yet also a high practical value. It maintains functionality such as an 8x optical zoom which is higher than smartphones yet is easily dropped into a suitcase.

Its interface is simple meaning there is no learning curve for adults who simply want to point and shoot.

8 Canon PowerShot G1 X Mark III

So, you want to use a camera that does not have the size and weight of a DSLR, but still can take fantastic pictures? Look no further than the G1 X Mark III.

This 24.2MP camera can shoot in full HD and hosts an APS-C sensor that is the same size as much larger SLR cameras.

It is easy to use as it has a full electronic viewfinder and touchscreen display. This is the top camera from canons PowerShot lineup and with this quality of image, we fully agree!

9 Canon EOS 6D II

This isn’t the newest camera on the list but definitely one of the highest build quality cameras. This is the cheapest full-frame DSLR that Canon offers.

Newer cameras may have a higher spec. The Canon EOS 6D II has a control layout, vari-angle touchscreen, and live view autofocus that excellent handling.

Despite being a few years old, it produces quality images thanks to its 26.2 megapixels and full HD video capability.

10 Nikon Z 6

This is a good quality, full frame camera, that professional photographers everywhere recognize. True, it is a sibling to the other more powerful Nikon products. Yet it’s mirrorless design, 24mb 4K video functionality makes a vital part of any professional photographer’s kit.

The price is generally more than $1000. Yet this is a professional item for anyone looking to get into the world of full-frame mirrorless cameras.

How Can You Know the Best Camera for Your Needs?

As we have seen there is a universe of cameras available. The key is to know what specifically you will use it for before you purchase it. Then you will know the best camera for you.

Check out our technology blog to keep up with the latest technology and see how you can use it to benefit you and your business.

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6 Reasons Why Your Website Sucks (and What You Can Do About It)

Have you ever browsed the website of a big company like Dell or Samsung? Were you impressed with how easily you found what you were looking for, despite the all the complexity of their product lines? I guess you probably were. These websites are built to the highest of professional standards. And as a result, the user experience is seamless.

But all too often, startups fail to emulate the seamlessness generated by the big companies. What seems like it should be straightforward and easy turns out to be a lot more complicated than they imagined. Here are some of the reasons why your website sucks and what you can do about it.

1. Boring headlines

In a world that’s full of low brow content and click-bait, it can be hard for your business to compete. People will click on titles that they find the most titillating, rather than the most informative. Titles which aren’t attractive aren’t going to attract much attention on the internet. They might interest specialists, but not the general public.

Making the titles on your website sexier is an easy first step to making your site more attractive. The next step is to include interesting images and perhaps infographics to reel in even more people. Often it’s just about keeping up with what others in your industry are doing, just to enable you to compete.

2. No blog

If you’ve spent any time browsing the sites of smaller companies, you’ll have noticed a trend over the last few years. They all have blogs. No longer is blogging reserved for foodies and disgruntled youth. It’s a tool that practically everybody is using to drive traffic to their websites. But why?

It all comes down to content. First off, search engines love new content. In fact, they take it into consideration every time they calculate your site’s ranking.

But also, the people looking for your product will probably want to read more about it. That’s why you’ll often find blogs on the sites of companies that sell complex products.

Legal firms, for example, make a point of running blogs that explain how their processes work in layman’s terms. It’s all designed to be helpful, accessible content for potential customers.

3. No website marketing plan

Your website is like the display window at the front of a department store. It’s the public facing part of your business. And it’s got to look good. But all too often, startup websites aren’t fronts for their brands. They’re generic templates that look as if they’ve been thrown together in five minutes.

Building brand identity through your website is an essential part of building a successful business. Because it’s your website that the public and other businesses see, this is what defines you. That’s why it’s so important that it’s good.

Take a couple of hours thinking about exactly what information you want to communicate through your website. What should it be saying about your business? And are there any graphics or logos that you should include to make it consistent?

4. Being too modest

The internet is full of people unashamedly screaming out for attention. Sometimes what they have to offer is good. But most of the time, the content itself is far from ideal.

The problem for the startup, however, is being heard above the noise. This is challenging enough in itself. But often startups will be further hamstrung because they are too modest to seek publicity.

The key to generating interest in your website is to tell your story. It doesn’t have to be War and Peace, of course. It just has to be the story about why your company is unique.

Customers are most interested in your story than you realise. Stories are what draws them into your firm’s brand. It’s what gives customers an affinity with you do. And it’s what gives them something to believe in.

If your startup is an ethical company, you can build this ethical aspect into your brand by telling a story. Perhaps you wanted to set up a chain of healthy, fast-food restaurants because you objected to what the big corporates were doing. This is the type of story that people can really get on board with. And it’s the sort of thing that will align them with your brand.

5. Failing to list on established sites

Even if you do everything right, your website may still get lost in among the billions of pages on the internet. That’s why it’s worth using more established sites to get a leg up.

The first thing that you can do is make comments on other sites. The goal here isn’t necessarily to build links. It’s to create engaging, helpful and meaningful content that will build reputation. As your name floats around the internet, this will divert more traffic to your website and help improve its visibility.

The second thing that you can do is write articles and try to get them published on other websites. This will mean that more people will come into contact with your message. And more potential customers are likely to want to know more about you by going to your website. Guest blogging is an excellent way to get your site known to another site’s audience.

The third thing that you can do is connecting your site through popular social media channels. Facebook, LinkedIn, and Twitter are all being used right now by businesses to promote their websites and their content.

6. Failing to use pay-per-click advertising

In the early days, very few people will visit your site, if any. The majority of your business will be done through word of mouth and recommendations. But there are limits to that kind of growth in a digital economy. And that’s why pay-per-click advertising is so important.

Essentially, PPC funnels interested customers to your website, dramatically increasing traffic. PPC is moderately expensive for a startup. But it’s something that can be tapered down once you build your reputation and traffic increases naturally. Often PPC advertising pays for itself. Most small businesses will use something like Google Adwords.

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