Did you know that in 2018 over 19 million digital cameras were manufactured?

From this, we learn that despite their improving functionality, smartphones do not dominate the camera market yet.

Also, that not all digital cameras are created equally. In fact, one of the reasons manufacturers continue to produce them is that they are used in many different ways.

Are you looking for a camera for a professional shoot? Or maybe you are a budding videographer and need 4K quality video? Or perhaps you just want to be able to keep precious memories from your vacation?

If you are one of these people, we can help you find the best camera for your needs.

Check out our list of the top 10 digital cameras

1 Fujifilm X-T3

With an average salary of $50.000, many are tempted to enter the professional videography world. If that is you, we can’t recommend the Fujifilm X-T3 enough for you.

This is the best camera for sports, video or all-round photographic subjects. It boasts 4K video up to 60fps to help you produce professional standard video and beautiful still photographs.

It is backed up by the Fujifilm’s latest 26.1-megapixel APS-C format sensor. While it does not have in-body stabilization, considering the rest of its capability, this is a minor issue.

2 Olympus OM-D E-M10 III

This is the scientist of the list. The Fujifilm X-T3 boasts awesome all-round capability. So much technical ability, in fact, that it may be too much for some users. With 16.1 megapixel capability, it can shoot the 4K video that videographers need.

To add variety, it includes a number of arty filters that can be applied whilst shooting to save you doing this in post-production. The size of this camera makes it a great travel camera too!

3 Nikon D3500

Admittedly this is the first camera on the list that does not shoot in 4K. Yet, we rate this camera highly. Why? Because of the 24-megapixel sensor that delivers super-sharp, super-high-quality images,

This camera generally sells at a far lower price than its rival. It is the perfect introduction to the DSLR world and interchangeable lens cameras.

Thanks to its high-quality sensor this is also a good quality camera for your first commercial photo shoot. A high quality sensor is needed to be able to produce appealing stirring images such as those taken by this trusted professional.

4 Canon EOS Rebel SL3 / 250D

This 24.2MP camera includes vari-angle touchscreen technology to make it easier to use than its rivals. What separates this from the crowd is the advanced Dual Pixel CMOS AF system. Basically, this live view autofocus, seen from the rear screen, is extremely fast and responsive.

This increases the speed with which you can select and execute your shots. It shoots in 4k making this both an excellent beginners’ camera for both video and still photography alike.

5 Sony Alpha 6000

If you want the functionality of a DSLR camera without the bulk and learning curve, this 24.3MP camera may be the one for you. The Alpha 6000 rivals higher-end cameras thanks to its 179-point phase detect auto-focus system.

This means that it is particularly adept at tracking moving items. Whilst it captures video at a maximum of 1080p, it punches way above its weight for a camera of this size and weight.

6 Panasonic TZ200/ZS200

When you are traveling, do you like to take pictures on the move without stopping to consider all technical elements of a shot? If yes, this camera may be for you.

Whilst it is a travel camera, the TZ200/ZS200 has a 1-inch sensor and 15x zoom. This is impressive for a compact camera – it is small enough to fit into a pocket.

It has the perfect compromise between a quality camera with advanced capabilities and a travel camera that takes pictures on the go.

7 Canon Ixus 185 HS

Canon are famous as a quality manufacturer of cameras. However, this camera is a budget edition that the entire family can use.

Canon ensures a high level of manufacturing quality yet also a high practical value. It maintains functionality such as an 8x optical zoom which is higher than smartphones yet is easily dropped into a suitcase.

Its interface is simple meaning there is no learning curve for adults who simply want to point and shoot.

8 Canon PowerShot G1 X Mark III

So, you want to use a camera that does not have the size and weight of a DSLR, but still can take fantastic pictures? Look no further than the G1 X Mark III.

This 24.2MP camera can shoot in full HD and hosts an APS-C sensor that is the same size as much larger SLR cameras.

It is easy to use as it has a full electronic viewfinder and touchscreen display. This is the top camera from canons PowerShot lineup and with this quality of image, we fully agree!

9 Canon EOS 6D II

This isn’t the newest camera on the list but definitely one of the highest build quality cameras. This is the cheapest full-frame DSLR that Canon offers.

Newer cameras may have a higher spec. The Canon EOS 6D II has a control layout, vari-angle touchscreen, and live view autofocus that excellent handling.

Despite being a few years old, it produces quality images thanks to its 26.2 megapixels and full HD video capability.

10 Nikon Z 6

This is a good quality, full frame camera, that professional photographers everywhere recognize. True, it is a sibling to the other more powerful Nikon products. Yet it’s mirrorless design, 24mb 4K video functionality makes a vital part of any professional photographer’s kit.

The price is generally more than $1000. Yet this is a professional item for anyone looking to get into the world of full-frame mirrorless cameras.

How Can You Know the Best Camera for Your Needs?

As we have seen there is a universe of cameras available. The key is to know what specifically you will use it for before you purchase it. Then you will know the best camera for you.

Check out our technology blog to keep up with the latest technology and see how you can use it to benefit you and your business.

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7 Subtle Ways to Give Your Business The Desired Popularity

A successful business is about convincing consumers that your product or service has value and that it needs to be purchased to obtain that value. That success in turn provides the means to keep operating, pay expenses and make a profit.

Attention and awareness are gold for a business trying to grow and penetrate a new market. However, many chalk up awareness as something that happens after one does enough marketing or advertising.

And that’s where the importance of building popularity gets lost. Instead, awareness has to be cultivated. And there are seven clear ways a business can do this in merchandise management and focused marketing:

1. Awareness should be automatic

When people hear a loud noise, an unexpected yell, a bright light or similar they react and turn towards it. What’s going on? Where did that come from? What is it? People don’t think under this condition; they automatically react. Ideally, a business wants consumers to react automatically or close to it. The awareness and following reaction should just be mechanical versus a long, thought-out process.

2. The product or service is part of the consumer’s paradigm

The trick to entering a paradigm is to get the consumer to become familiar and then accepting the regular presence of a product or service. For example, everyone is familiar with Intel and computers. Why? Because the brand has become part of the desktop paradigm.

3. Disrupt the normal conditions with a positive change

People pay attention to changes that don’t fit the norm. Where the change is negative, they steer away. However, where the change is positive, it creates an opportunity for people to become very interested. For example, a new product or service that makes a regular chore or function considerably easier is a disruption. People notice it and want to tell others.

4. Create a reward for being interested

Dopamine is the chemical in the brain that gets released when we receive a reward. And our brain wants more of it all the time. So we quickly align rewards with those things that trigger and repeatedly create more dopamine. This biological driver should not be ignored; it’s often a primal driver that gets people to want or buy something even if logically they should do something else.

5. Reputation matters

Popularity can be generated quickly by a new, immediate change or huge sensation, but it doesn’t sustain when the “newness” dies down. Instead, it’s a business reputation that sustains popularity and keeps it going. Referrals, good opinions, recommendation all build and continue to spread awareness of a reputation. That continued cycle solidifies a market and customer retention over time.

6. Curiosity killed the cat

People frequently stop to look at something interesting and new. Curiosity is one of the key aspects of humanity that makes us different animals which typically run away from the unknown, not towards it. Ignoring people’s natural habit of being curious about the new is literally leaving money on the table.

7. Keeping up with the Joneses

We seek validation from our peers. And that feeling comes in the form of acknowledgment from others when we appear to achieve a level of success or accomplishment. Products and services are one way that quick acknowledgment is achieved from peers. A business using this theme frequently sees its popularity steadily go up.

Businesses can use other methods for successful merchandise management, but the seven areas above have proven to be the ones that have consistent returns. Understanding the science behind these areas gives a business far more ammunition in sales, and it’s a lot better than just building mousetraps.

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