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Over half of journalists don’t pay any attention to press releases when they’re searching for a news story.
That’s why if you’re launching a new business, you need to think seriously about how to grab the attention of your audience.
When you create a company, it’s crucial that you promote your business with a press release. But, it’s not always easy to know how to get started.
Check out our tips on how to create a new business press release.
Let’s get started
1. Use a Catchy Headline
You need to quickly capture the attention of your audience. There are always going to be other people trying to get journalists to write about them.
The best way to achieve this is with a catchy headline. This shouldn’t exceed more than around five or six words.
However, it also needs to be distinct. If you simply say “New Shoe Company Launched” nobody will be interested.
But, if you go for the headline “Shoe Shop Storms Onto the Streets”, you’ll instantly get noticed more.
2. Stick to the Five Ws
When anyone reading your press release scrolls down, they want to know five things in particular. This can be narrowed down to the five Ws.
What? This is where you answer what is the purpose of a press release. If you’re launching a new business, state this clearly in the first line or two.
When? Everyone wants to know when they can visit your business and buy your products and services.
Who? If you’re well-known in the industry or your community, this is a great opportunity to let everyone know.
Where? Whether you’re an online store or a bricks-and-mortar business, this is also essential information everyone needs to know.
Why? Make sure your readers know there is a gap in the market or your motivation or passion for your business.
3. Avoid the Fluff
Nobody wants to read a whole press release packed with fluff content. You need to keep everything as simple and as clear as possible.
Include facts and numbers whenever possible. You shouldn’t include lots of information of your business. If anyone wants to know more, they can always check out our website.
4. Always Proofread
There’s nothing worse than a press release full of spelling mistakes or grammar errors. You really need to proofread everything.
Journalists won’t take your company seriously if you have included even minor typos in your press release.
5. Add a Quote
Journalists like to have a quote to include in a social media post or to headline an article about your business launch.
As the CEO, you can include a quotable comment about how excited you are to bring your business to your customers.
How to Create a New Business Press Release?
There are a few simple ways to produce a new business press release. You’re about to announce your launch to the world, you can’t afford to make a mistake.
Do you want more business advice for your company? Check out our website to discover much more!