Yet another anti-abortion rights billboard has been unveiled — this time in Atlanta.

Today, a group of African-American anti-abortion groups gathered to unveil their latest ad, which is titled “Betrayed” and displays a link to abortioninthehood.com, a site that shows photos of African-American leaders (like Rev. Jesse Jackson) alongside the word “Betrayed!” in red.

Billboards have become de rigueur for the anti-abortion community, and have cropped up across the country, from California to Jacksonville. Like the recent campaign spearheaded by the Radiance Foundation, the Atlanta ad is part of an effort to denounce black leaders for what groups see as their failure to take a stand against abortion in the African-American community. The groups sponsoring the ad, which include the Restoration Project, CURE and Priests for Life, claim that more babies are aborted than are born in communities like Washington, D.C., and New York City.

“Can’t we at least ask the hard questions about these numbers,” said Day Gardner, of the National Black Prolife Union, in a press release. “Pro-abortion groups cry racism when black prolife leaders point out the depopulation effect of abortion. I say yes racism is a factor, not on the part of pro-lifers, but on the part of those who want us to continually stream into the clinics to kill our children. All black leaders should help stop it or stay home.”

In addition to taking aim at African-American leaders, the groups are also again pointing the finger at Planned Parenthood — which they often accuse of racism. “In its 2008 tax filing, Planned Parenthood acknowledged their mission is to achieve a ‘US population of stable size.’” said Connie Eller of Missouri Blacks for Life, in the release, “What that means to black people, is they will continue to prey upon black women and children. We say no more, no way.”

Planned Parenthood has disputed claims of racism in the past, and its representatives argue that more clinics are placed in lower-income neighborhoods because of the lack of health care for women of a certain demographic — lower income, African-American and Latina — that often relies on Planned Parenthood for health care services.