So, you’re looking for a guide on how to digitize your business in 2020. More specifically, you want tips on how to make the digitizing process go smoothly, as well as a few ideas that are worth investing in.

We’ll be honest. Digitizing your business can be quite stressful for everyone involved. This is especially true if your business is way behind the times, and thus, dramatic changes are needed in order to catch up.

There are, however, a few things you can do to limit the number of speedbumps you’ll hit along the way. That way, you can get that much closer to your goals of becoming a digital-friendly business!

In this article, we’ll break down a few tips and tricks you can use to make the digitizing process that much easier. We’ll also tell you a few things that are worth investing in.

Let’s get started

1. Communicate With Your Staff Often

Remember, it’s absolutely normal for people to resist change.

That means it’s a good idea to go ahead and expect your team to fight any and every change you plan to make in an attempt to digitize your company.

While there’s nothing you can do to prevent this, you can make things better by communicating with your staff early and often. Let them know ahead of time that changes are coming. Talk to them about what to expect, as well as why the changes are being made.

2. Invest in Proper Training for Your Team

A great way to help ease your team into any major changes is to provide them with proper training. Oftentimes, this means paying for help from an outside source, which is something you need to think about when creating a digitizing budget.

If you can, get your team trained before the changes go into effect. That way they’re somewhat prepared for your digitizing efforts, and thus, a bit more open and receptive to the idea.

3. Listen to Feedback and Make Changes

Regardless of what kind of business you own, or how many team members you have, you can guarantee that everyone is going to have feedback to give you.

While some of that feedback will be useless, there will be some good ideas for changes or improvements that need to be heard and applied. After all, who knows more about your day-to-day operations than the people in your company?

Also, giving your staff a voice will help make them feel more involved, and thus, more open to digitizing, which is what you want.

4. Go Slow with All Major Changes

We touched on this earlier, but it’s a great idea to slowly ease in your digitizing strategy. A quick change will lead to tons of issues and frustrated employees, which is a bad mix.

That’s why, when it comes to digitizing, why the planning process is so important. Giving yourself enough time to slowly roll out everything is crucial if you want to find success and reach your goals.

5. Get Involved with the Cloud

If you’re looking for a place to start with your digitizing efforts, consider investing in cloud computing. Cloud computing is the future of business, as of a few years ago, affordable for any business of any size.

Outside of a more secure network and daily backups, one of the biggest benefits of cloud computing is that it’s scalable. That means you won’t have to pay for data you don’t need or plan on using, but can upgrade at any time or as your business begins to grow.

The cloud will also make it easier for you and your employees to work remotely, which is a huge benefit that you can offer your staff that they’ll love.

Along with cloud computing, this Microsoft professional support plan is a must-have in 2020. It’ll also take a lot of the pressures of being tech support off of you and your team members, which can eliminate stress around the office.

6. Be Flexible and Prepare for Issues

Regardless of what you plan on investing in or trying out, it’s important to remember that digitizing can be stressful for everyone. Issues will come up, which is why you need to be prepared and flexible.

You may have certain ideas that, after a brief trial period, you realize aren’t the right fit for your business. Or maybe someone on your team has better ideas for how to digitize your business.

Keep an open mind and don’t be afraid to make changes to your plan as things begin to progress.

How to Digitize Your Business in 2020: A Guide

Well, there you have it! That is a guide on how to digitize your business in 2020! So, as long as you keep these ideas in mind, you should be able to create and execute a digitizing plan that you and your staff will approve of!

Remember, the planning process is extremely important. Take your time coming up with a strategy and be sure to give yourself and your team plenty of time to adjust to those changes before going live.

Listen to your team member’s feedback and try to be patient with them during the process. They’re most likely going to be frustrated, so plan for that and try to take steps to eliminate or reduce that frustration.

Make changes as needed and use outside sources to help you and your staff adapt. That, along with investing in the right areas (like cloud computing), should help you reach your goals!

Looking for more ways to improve your business? Check out our blog!

You May Also Like
Are You Underestimating the Power of Search Engines? 1 - Florida Independent
Read More

Are You Underestimating the Power of Search Engines?

Many businesses simply aren’t using search engine optimization… well, optimally! This seems to stem from a lack of understanding from how important search engines are when it comes to driving traffic to your website. Even some of the ones that do understand the importance don’t quite understand how exactly that traffic is going to be generated.

How a search engine doesn’t work

Many people think that search engines are a ubiquitous, ultra-dynamic technology. The likes of Google know exactly when a new website is created and adds it to some database. If a user enters the right term, that website will be among the search results, probably not too far from the front page.

Unfortunately, it’s not quite a simple as that. It’s true that companies like DuckDuckGo can return results from pretty much anywhere on the World Wide Web. But these companies don’t return comprehensive or neutral results.

The selectivity of search engines

Thousands of websites are being created every day. As a result, search engines have to show a degree of selectivity when it comes to the results of a searcher’s inquiry.

When you search for something, you’re not getting unfiltered results from a neutral source. Filters are in place that prevent business owners who are using unethical SEO tactics from appearing in search results.

There have been many times in which disputes between a website and a search engine have culminated in throttled search results. Remember the dispute between Genius and Google? This was the result of unhealthy SEO.

Understanding searcher psychology

When someone wants to find something, they’re going to use the search term they feel is most appropriate. Many companies assume that there can only be a limited number of obvious search terms that would lead to their company. But a user doesn’t always use the inquiries or search terms you might expect. Not everyone visits Google knowing exactly what they’re looking for!

You also need to understand that your average searcher is not going to look beyond the first two or three pages of search results. They’re likely to use one of the first few results or change their search term.

Getting to grips with the numbers

As you can see, the world of search engines is a complex one. It makes the workload of really good SEO absolutely tremendous. Understanding how the various algorithms of sites and psyches of users is no small task. It’s why many companies choose to use SEO consulting. It’s also why many companies simply don’t bother with SEO at all.

But when you see the numbers, your mind should be changed. The average number of Google searches per month hovers around the figure of six billion. And make no mistake: it’s search engines that are the most common gateway to any given business. It’s not television advertising or social media marketing. (Not that you should be ignoring the latter!) It’s organic search results.

You cannot afford to underestimate the power of search engines when it comes to your digital marketing. Don’t put your company at risk by ignoring it!

Let's block ads! (Why?)