“Direct mail marketing is dead”… or, so they say.
The truth is, while digital marketing has usurped much of our attention, direct mail marketing has a few unique strengths.
That doesn’t mean that digital marketing is useless. But using direct mail marketing in conjunction with digital marketing will cover nearly all of your marketing bases.
However, you might still be worried about the slightly negative reputation this marketing method has.
So keep reading to learn more. We’ll debunk a few direct mail marketing myths, which can open up your options for attracting new clients!
Table of Contents
Younger People Don’t Read Direct Mail
It may seem as if younger people are more willing to engage with digital media rather than physical. But while it’s true that younger generations are generally more tech-savvy than older ones, 7 out of 10 millennials actually prefer physical mail.
Not only that, but they also believe that direct mail is more reliable than digital ads, whether in the form of sidebar ads or emails. Almost 85% of all emails consist of spam mail, which deters millennials from taking every piece of mail seriously. They might even be afraid of clicking links from websites/brands that they’ve never heard of out of fear of getting phished.
Millennials are also actually more likely to share information from direct mail than people from older generations. They’ll spread the word about a deal/product/service that interests them, especially if it’s one that’s easily shareable.
Direct Mail is Less Noticeable
Direct mail is underutilized in the marketing industry. But that’s not proportionate to how helpful direct mail can be for your business. For that reason, it’s actually smart marketing to use direct mail for your business.
People don’t usually get a lot of direct mail in their mailboxes anymore. So they’re likelier to rifle through a short stack of mail and give each piece of mail the comprehension it deserves. If you make the click for video mailer, you’ll have an even better chance of securing people’s attention.
Even if they don’t read it right away, they’ll probably stick the mail stack onto their counters along with their keys and phone. So even if they don’t read it right away, they have ample time to come back to it since it won’t physically disappear unless they make the effort to dispose of it.
Digital Mail Marketing is Less Effective
Once again, it’s easy to assume that digital marketing efforts are more effective. While marketing experts have a point about how useful they can be, direct mail has unique benefits that digital advertisements don’t.
The typical person encounters thousands of ads a day. But think about how long it’s been since you’ve actually clicked on a digital advertisement – it’s been a while, right?
Truth is, businesses have to spend a pretty penny to launch a successful digital advertising campaign. But direct mail advertising is a much cheaper cost that is more effective at getting people’s attention, even with a lower volume of advertisements.
Don’t Miss Out on Direct Mail Marketing
Direct mail marketing is an old-school marketing tactic that still holds up – maybe even more than it did before. For that reason, it’s essential that you take advantage of the fact that it’s underestimated and make your business stand out.
This post should have debunked a few key direct mail marketing myths. If it did, then check out the rest of our blog! We’ve got plenty of other marketing advice for enterprising business owners like you.