Did you know that influencer marketing is worth nearly $10 billion? More and more brands are collaborating with influencers and seeing great results.
If your social media marketing strategy needs a boost then you should consider diving into influencer marketing. But don’t get started without learning about these common mistakes in influencer marketing. Keep reading to learn everything you need to know so your next campaign is a success.
Table of Contents
- 1. Not Knowing Your Goals at the Beginning
- 2. Not Engaging With the Influencer and Audience Afterward
- 3. Not Being Transparent Throughout Your Campaign
- 4. Not Using Micro-Influencers
- 5. Not Taking the Time to Listen to the Pros
- 6. Not Tracking Your Results
- Don’t Make These Mistakes in Influencer Marketing Any Longer
1. Not Knowing Your Goals at the Beginning
Too many marketers jump into different avenues of digital marketing without first outlining their end goals. And your influencer marketing strategy is even more important because you’ll be working with someone else and you want to be sure to accurately convey to them what you want them to do.
Knowing your objectives ahead of time will give you and your influencer the tools you need to ensure success. Are you trying to build brand awareness? Or are you about to launch a new product you want to promote?
These two different goals will mean very different campaigns for your influencer to create. Increase your ROI by telling your influencer your goals so they can create the best content possible.
2. Not Engaging With the Influencer and Audience Afterward
Don’t simply let your campaign run and then let it go cold. You spent good money on this campaign. And your influencer spent a lot of time creating the perfect content.
Take the time to engage with comments on each of your campaigns so you build a better relationship with potential customers. And follow up after the campaign by staying in touch with each of the influencers you work with.
3. Not Being Transparent Throughout Your Campaign
Throughout your campaign, you must remain transparent about your relationship with your influencer. Your influencer must include some sort of hashtags such as #sponsored post or #ad so that everyone who sees it knows it’s an affiliate post.
Viewers are used to seeing sponsored posts and you won’t turn them off by disclosing this information. However, if you try to hide your relationship that will turn off viewers. Don’t risk this and break the law by not being transparent with your viewers.
4. Not Using Micro-Influencers
Don’t think that you need to spend big money to work with influencers who have millions of followers. If those millions of people aren’t your ideal audience, or they’re not engaged followers, then you’ll be wasting your money.
You’ll likely have a better chance of finding a micro-influencer who has a very engaged audience. This will improve your conversion rates giving you more sales from a smaller audience than you would from the larger following.
Your marketing dollars would be better spent with an influencer who has fewer followers but are exactly within your target audience. There are many different types of influencers and choosing the right one can mean the difference between reaching your goals and wasting your money.
5. Not Taking the Time to Listen to the Pros
As you begin your journey into influencer marketing you need to take the time to learn from those who’ve gone before you. Listen to podcasts and read blog articles like the beginner’s guide to influencer marketing.
You need to equip yourself with the right influencer marketing tools you’ll reach your goals. And when you take the time to learn before you jump in, you’ll see better success as you venture further into influencer marketing.
6. Not Tracking Your Results
After you create your influencer campaign you don’t want to make the mistake of not tracking your results. Tracking your results will tell you a few things, namely whether it was successful or not. But, also, when you know your return on investment (ROI) you can better budget for future influencer relationships.
As you create different campaigns with different influences be sure to track your return on advertising spend (ROAS) with each one. This will give you the information you need to know who to work with again in the future and what types of campaigns worked best.
Don’t Make These Mistakes in Influencer Marketing Any Longer
You can’t afford to make these mistakes in influencer marketing. Be sure to bookmark this article so you can come back again and be sure you don’t make these mistakes in any of your influencer campaigns.
For more great information on this and other topics, check out the rest of our blog.