Do you know what A/B testing statistics are?

It’s OK if you don’t. Most marketers and business don’t track conversions, let alone test their websites.

The thing is, you’re missing a huge opportunity to improve your conversion rates. Think of what a 1% improvement in your conversion rates will bring.

Read to find out how your business can benefit from A/B testing and how you can get started.

What is A/B Testing?

A/B testing is the process of testing various elements of a website, product page, landing page, or advertisement. You’re comparing two versions of them to see which one gets better results.

A/B testing is a tournament in a sense. You test two versions against each other, and the winner moves on to be tested against something else. That keeps going until you have a clear winner and your conversions are through the roof.

The reason why it’s important to do is that one small tweak can make a huge difference in the level of response that you get from people.

Most businesses don’t bother with this step because it can be time-consuming and it requires patience.

How to Track A/B Testing Statistics

Are you convinced that A/B testing is something that you should try? Here are some tips you can use to help you test your content.

Decide What to Test

The very first thing you need to do is to decide what needs testing. The most common elements that are tested are headlines, calls to action, images, copy, button color (usually on landing pages), offers.

This is a small sample of what you can test. With so much to choose from, where do you decide to start?

Look at your data analytics to decide. For example, let’s say that you want to test a landing page to see where you can make improvements. Are people staying on your landing page but not converting? You want to pinpoint the place where you’re losing your audience.

If you lose people immediately, it’s usually because the headline doesn’t resonate with your audience. You can start there to test.

Testing is Based on Assumptions

A/B testing is really based off of assumptions. You assume that the element that you’re testing is the issue.

You’re also making a lot of assumptions about your audience. You assume that they come across your content with a certain intent (educational, product research, make a purchase). You assume that they’ll behave a certain way and the problem that they want to solve by signing up.

You need to make sure that you note what those assumptions are as you decide what elements you’re going to test.

Track One Thing at a Time

The biggest mistake that people make when A/B testing is that they test several things at once. They’ll test several elements at once. They might test a call to action and a headline at the same time. They might test two completely different pages.

It’s great that they’re testing, but what happens when you look at your A/B testing statistics? You won’t be able to tell which elements are getting the best responses and which ones aren’t. You could be doing more harm than good.  

Collect Enough Data to Make a Smart Choice

Another common mistake that marketers will make is that they make decisions based on a small sample size. They’ll run a test for a day or two and then make decisions based on that statistical analysis.

The problem with that is that you’re working with a small sample size that isn’t indicative of what’s really going. Depending on the type of content you’re testing, you want to run the test for at least a couple of weeks before making a decision.

That means that you need to be able to generate enough traffic or impressions to gather enough data to make a smart choice.

Look at the Numbers that Really Matter

People tend to get distracted by vanity numbers, rather than the numbers that really move the revenue needle. For example, you might be impressed that your landing page or ad has thousands of impressions.

That’s great if you want to create brand awareness. Yet, if the purpose of your landing page or ad is to drive revenue, then you’ll want to look at another set of numbers. You’ll need to look at your click-through rate and conversion rate.

You want to go beyond impressions and followers. You want people to take action. The data that you find most important should be related to taking action.

Use the Right Tools

Your decisions are only to be as good as the data that you collect. Therefore, you want to make sure that you use the right tools to collect data.

First, you need to decide what you’re going to test. Then decide what data you’re going to rely on to determine the results.

There are many analytics tools out there that you can use. You want to choose the tools that align with your KPIs. You can use website analytics, test automation tools, or advertising analytic tools.

How to Make the Most Out of A/B Testing

A/B testing is one of the best ways to improve the ROI of your marketing. By continuously making small improvements over time, you’ll improve your conversion rates and your bottom line.

Testing requires patience, using the right A/B testing statistics, and the right tools to collect data. Then you can make smart, data-driven choices to move your business forward.

Want more great marketing tips? Take a look at this article on the future of digital marketing.

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7 Best Javascript Frameworks of 2015 (and 2016 so far) 1 - Florida Independent
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7 Best Javascript Frameworks of 2015 (and 2016 so far)

Front-end languages are a thing in the modern world. Today  Outsourcing Developers in Eastern Europe FreezePro Software will focus our attention on JavaScript and the most effective frameworks of 2015 based on it.

20 years ago, Brendan Eich created it, and ever since that, this language does not lose its popularity. Thankful to the need to maintain front-end pages, JavaScript becomes even more prevalent. This language is also known as EMCAScript; Mozilla has implemented the newest EMCAScript 6 in their latest build.

JavaScipt found its usage as a prototyping scripting language; its key feature is dynamic typing. Plenty of improvements and expansions recreated this language from front-end-oriented into the multifunctional toolkit. The work of an incalculable number of developers resulted in plenty of JavaScript libraries and, of course, libraries.

It was the year 1995. The talented developer, Brendan Eich, creates this profound scripting language while three corporations predict its appearance: NetScape, ECMA International, and Mozilla.

Soon after, other developers started using this language to create significantly performable frameworks. The introduction of node.js allowed creators to develop complete JavaScript applications. SpiderMonkey, V8, Chakra and many others have become the major implementation of this language.

One thing should also be pointed out – the difference and similarity between Java and JavaScript. The “Java” part in the name of our today’s main character confuses many people all over the world.

“JavaScript” is a result of the marketing-oriented strategy. At that time, Java programming language was at the peak of its popularity – and this decision helped JavaScript gain its target audience.

The rapid development of your applications can be achieved by using JavaScript frameworks. However, creating a web application in pure JavaScript is not really a real-life scenario (even though it can be a useful learning experience). A number of frameworks provide developers with shorter and faster coding.

Using JavaScript frameworks and libraries allows you to enhance rapid development and prototyping. For instance, single-page web applications can be powered by Angular.js. Even though most the modern frameworks use MVC principle, some of them use MVVM, MVP etc.

The usage of terms “framework” and “library” might confuse you. Moreover, the developers use both of the terms interchangeably. You should know the difference between the two terms to make the best out of it.

Unlike in libraries or standard user applications, the overall program’s flow of control is not determined by the caller, but by the framework itself. Pre-defined rules help the developer improve a cross-platform performance of the application.

In its turn, the library typically is a collaboration of methods and tools that can be used by the programmers without any dictated rules or guidelines.

Now let’s move on to best JavaScript frameworks of 2015 (and 2016 so far).

1. ANGULAR.JS

This framework is considerably the most powerful, useful, and, consequently, popular JavaScript framework in the world.

When Google released it in 2009, the expectations were quite unpretentious. However, Angular.js has become truly popular due to its possibility to rapidly build single-page web applications. So-called directives also enhance it.

They add reusable codes to the application and provide the application with necessary dynamic functionalities. Manipulating DOM is easy – that is why you can without troubles ass behavior and CSS to the HTML DOM elements.

2. BACKBONE.JS

You might have figured out the hint – this minimalistic framework provides the necessary backbone to web applications. It is available under the MIT license and claim to be open source.

Backbone’s significant feature is its ability to act as the base of a multilayer web project. You may find useful tools inside, for instance, model building using key-value binding, tons of enumerable objects with usable API etc.

You can use other frameworks on top of the web application set. Backbone.js can be used with other toolkits it massive projects. The appropriate mix of functionality and performance is accomplished by framework’s small size and lucidity.

3. REACT.JS

This framework is considerably one of the most useful front-end frameworks – for a reason. It works as the V in MVS, which means that it can be used to create the UI constituent of your project.

With the help of the node.js, it can be rendered on the server side; its performance is also enhanced by involving a virtual DOM. If you need to recreate your front-end component into an interactive element, React.js will help you with it flawlessly.

This is proved by usage experience of such companies as Instagram and Facebook. React.js achieved the name of one of the best UI frameworks for creating high-performance and responsive web applications – and all this with only 2 years on the market!

4. METEOR.JS

If you need to create full-process end-to-end web applications, developers will recommend you to try Meteor.js – and this commendation will be quite veracious.

Since its appearance in 2012, this framework has proved that a platform can be truly multifunctional and cover all the tasks without additional libraries or frameworks.

Moreover, Meteor.js is being permanently improved – its community contributes to the core of the application regularly.

This framework allows developers to tackle through various sections of the framework – thanks to its modular design. It also covers virtually all the phases of development (frontend, backend etc.), which enables to swiftly create real-time applications.

5. EMBER.JS

With the use of the MVC principle, this rather popular JavaScript framework is used to create complex web applications. Within it, two main mechanisms are implemented.

The first is similar to the two-way binding that Angular.js uses; it helps synchronize all the processes – for instance, the change in model initiates an immediate adjustment of the model. The second mechanic is the fastboot.js module.

You are right if you compare this mechanic with react.js’s ability to render DOM on the server side. With these two features, even scalability is not quite an obstacle to getting the best of this framework. Likewise, tons and tons of learning material about Ember is available online.

6. POLYMER.JS

Originating in 2013, this Google-powered framework has already gained popularity. This platform has much to offer including the ability to create and extend HTML or other web components. Even though Polymer.js has just released an alpha version, it already has numerous followers.

7. AURELIA.JS

This ambitious project has been on the market less than a year. It is backed up by a team of skilled professionals, so we look forward to something special.

Using the hints from Angular 1 and 2, this framework helps create powerful and responsive applications. The architectural design is also customizable and offers limitless control over the framework.

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