Did you know companies spend 20 to 30 percent of their annual budget on marketing?

Because a significant amount of your company’s budget will go to marketing, you must allocate it where it makes sense. If you want to take your marketing trends 2022, you came to the right place.

Read on to learn about the most popular marketing trends 2022.

Continue Increase of Virtual Events

New Market Opportunities

After the pandemic started in 2020, companies, schools, and even concerts moved online. While influencers and YouTube stars were familiar with live-stream, the rest of the world had to adapt to online events.

Marketing trends 2022, we will continue to see a continuation of live streams, online workshops, etc. Expect to see more social media platforms add live stream options and tools to facilitate online events.

Brands With Added Purpose

You can also expect marketing in 2022 to be transparent and have a purpose. Consumers want to connect with brands that align with their values.

After a turbulent year, brands and influencers used their platform to support their causes. They promoted and brought more exposure to small local businesses. Even large enterprises shared their support for the less fortunate.

Supporting causes and having a purposeful brand will continue to be one of the trendiest marketing tips of 2022.

Online Connections

marketing trends 2021

With the stay-at-home orders, most of us lost in-person connections and were forced to interact online. Marketing trends 2022, you will see more brands trying to build connections with their clients rather than just selling products.

However, after a year of virtual events and Zoom meetings, virtual meetings lost their luster.

To maintain connections and engage clients, brands need to get creative in 2022 when creating fun online events that encourage participation and connections.

Learn more about how you can build more online connections.

Sustainability Awareness

Aside from supporting worthy causes, in 2022, sustainability will also trend. More and more consumers are demanding to know what their favorite brands are doing to support the environment.

When brands market their products and services in 2022, they need to emphasize their systems’ sustainability. For example, some companies marker a new packaging made of all recycled materials.

Multi-Platform Influencer Marketing

benefits of content marketing

Marketing trends 2022, you will also see an influx of multichannel marking strategies. Most influencers are not relying on one platform to connect with their followers.

They’re using multiple channels to reach their audiences and share their content on their other platforms.

As people spend more time online either working, connecting, and shopping, there is an increased necessity to conduct voice searches.

You can expect in 2022 for companies to take their voice search optimization to the next level. More and more Americans will rely on Alexa or Siri to get work done around the house.

Now that you know about the best marketing trends in 2022, you’re ready to take your marketing strategy to the next level?

In 2022, you can expect an increase in voice search optimization, multi-platform influencer marketing, sustainability awareness, and virtual events.

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