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Global human connection is rapidly growing and the barrier of distance is shrinking largely due to social media platforms. These platforms give us a way to connect and stay in touch on a regular basis.
In a nutshell, if you are a business owner, it is essential to have a TikTok account to grow your business, and even better to use a growth service such as TokUpgrade. However, it is not as easy as it may seem. Aside from the intense global competition, you also have to know the ins and outs of the social media platform. Without proper preparation, many new business owners often tend to stumble in the dark, making common mistakes that will ultimately be their downfall if it goes unrectified.
However, the good news is that these common mistakes are incredibly easy to avoid. In fact, knowing as little as 2 rules can go a long way. By being more informed about the social media platform and how to properly use it to market, you are giving yourself a solid roadmap to success. To give yourself a head start, here are some of the most common marketing mistakes you should definitely avoid on TikTok.
Marketing Mistakes To Avoid On TikTok
Not Engaging Enough
Most new businesses that do not understand the social media platform assume that the way marketing works on TikTok is the same as traditional marketing. However, this is as far from the truth as possible. Social media marketing goes against many traditional marketing techniques that are tried and proven.
Unlike email blasting, newsletters, and overall quantity over quality; marketing on TikTok is effective only if you go the opposite direction. The best way to grow your brand on TikTok is to humanize your brand and engage with the audience as much as possible. Be welcoming, humble, and engaging to get more TikTok followers. There are tons of ways to do this on social media platforms. A solid way is to continuously post valuable and engaging content regularly. By doing so, you are actively engaging the community and interacting with them. Posts that provide valuable insight, ask the right questions, or are just generally share-worthy are proven to be the most impactful.
By regularly posting great content and engaging in posts and conversations, you are actively building your brand awareness by providing value to the community.
Not Consistent Enough
The biggest and most common marketing mistake on TikTok by far is the lack of consistency. Many new business owners on the website will opt to post when they feel like it. This move will be the downfall of your account as frequency will lead to the audience losing interest in you.
By posting consistently, you can ensure that your audience is always up to date on your activities, and more importantly, let them know that you are always relevant and readily available. An easy to ensure that you are up to date with posts is to create a posting schedule, and more importantly, use statistics to find out when your followers are most active.
Targeting The Incorrect Audience
One of the worst things you can do on TikTok does not understand the audience that you are posting to. There is a certain demographic that primarily uses TikTok; the Gen Z’s, which make up 60% of the userbase.
This information is important since it shapes the content that you are creating, or are going to create since different demographics have different interests and find different forms of content entertaining. The best idea is to do some research into what type of content does well with different audiences and proceed from there.
Another thing to take into consideration is that people who use social media platforms, especially TikTok, don’t like hard-selling. In case you are not familiar with what that is, hard-selling is literally direct advertising that tells customers they should, or asks them to buy a product. The first reason this doesn’t work on TikTok is that it defeats the purpose of why people use the platform, to begin with; to have fun. This means that your content must be fun and entertaining, and if you are trying to market, it should be done organically.