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Marketing refers to marketing professionals or a company’s actions to grab the target audience’s attention and promote or sell products/services.
Regardless of the niche or size, no business can survive or thrive without effective marketing. Thus, every company uses its best marketing efforts to convince consumers to purchase its products/services.
Answer this. Do you have a knack for convincing people? Or are you passionate about gaining insights into different people’s habits, behaviors, and needs?
If the answer’s a yes, pursuing a career in the marketing field is ideal. The good thing about making a career in this exciting field is you don’t have to worry about job opportunities.
Since the marketing landscape has changed over the past few years, the field offers its professionals a wide range of career options.
Marketing Careers for Fresh Graduated
Have you just graduated with a marketing degree and feel unsure which career path to follow? Well, no worries, this article will help you explore the best marketing careers that you may pursue depending on your skills and interests:
1. Brand Manager
What’s the first thing that crosses your mind when you think about a brand? Does it inspire you enough to make you run for purchasing the latest product/service? If yes, then a brand manager succeeded in making that happen.
Undoubtedly, every company needs a compelling brand image to drive customer engagement. A brand manager is primarily responsible for maintaining a company’s overall vision.
Nowadays, a bachelor’s degree isn’t enough to get to that final interview since most employers expect you to earn a General Master of Business Administration Degree to be eligible for this job role.
Why? Because an advanced degree equips you with a deep understanding of management and marketing best practices. A day in the life of a brand manager will typically include:
- Conducting thorough market analysis to understand consumer behavior and market trend
- Supervising marketing campaigns and promotional activities
- Establishing and managing a marketing budget
- Identifying KPIs and measuring marketing campaign performance
According to PayScale, the median wage of brand managers is $71,778 per year.
2. Market Research Analyst
If you have exceptional analytical, organizational, and attention-to-detail skills, this career track is perfect.
As a market research analyst, you will analyze and interpret data to gain insights into the market trend, consumer behavior, and competition.
In addition, you must have strong computer, mathematical, and multitasking skills to excel in your career. Your typical day-to-day responsibilities could be:
- Employing different methods to gather and analyze data
- Using various statistical software to interpret collected data
- Formulating findings into reports or tables
- Giving advice or recommendations to upper management based on findings
- Predicting marketing and sales trends
According to the Bureau of Labor Statistics (BLS), the average salary of a market research analyst is $68,810 per year as of May 2020. Employment in this career would grow by 22% from 2020 to 2030.
3. Product Manager
Professionals in this field often bridge the gap between the company’s marketing and product management teams.
As a product manager, you will be in charge of highlighting the best feature of your product in a way that helps you boost your brand and increase sales.
Therefore, you must have excellent communication, creativity, and teamwork skills for this role. Some of the everyday job duties of a product manager include:
- Paying heed to different company products and identifying key features that help attract the target audience
- Research and analyze market trends to position company products
- Crafting a compelling message for different types of audiences
- Working with the sales and marketing team to implement strategies
- Evaluating and optimizing buyer journey by establishing relevant KPIs and getting feedback from new and existing customers
The average salary for a product marketing manager is $93,181 per year as per PayScale.
4. Digital Marketer
To put it simply, professionals in this job role are responsible for overseeing any online marketing activity. Being a digital marketer, you will grow your company’s presence over different digital marketing channels.
Since the digital world is fast-paced, this role comes with many challenges, yet it is also rewarding. You must have in-depth knowledge of different digital platforms and marketing practices to perform better at your job.
Moreover, you must possess outstanding communication, interpersonal, and analytical skills. Your day-to-day job responsibilities could be:
- Designing and executing digital marketing campaigns such as SEO/SEM, email, advertising campaigns
- Brainstorming new ideas to increase ROI
- Analyzing customer experience across various digital marketing platforms
- Staying well-informed of the latest digital marketing trends
According to PayScale, the average salary of a digital marketing specialist is $50,662 per year.
5. PR Manager
Public Relations or PR manager is responsible for building and maintaining a favorable company image. In simpler words, they are a spokesperson of the company.
You will be communicating with the media, investors, and the general public. To perform best at your job, you must have excellent verbal and written communication skills.
Furthermore, honing organizational, attention-to-detail, problem-solving, leadership, and outstanding presentation skills are also necessary for this job role. Your typical everyday job duties could include:
- Planning, developing, and executing publicity strategies
- Overseeing and managing all public relations programs and activities across the company
- Creating and handling PR budget and timeline
- Working with other teams to create promotional materials, such as brochures, flyers, etc
- Building and maintaining good relations with media personnel, government, etc
The median salary of a PR manager is $71,632 per year.
6. Content Marketer
Do you have a strong passion for writing? Then, pursuing this career might be a perfect choice. Companies worldwide create different forms of content, including ebooks, whitepapers, blogs, website copy, etc., to increase brand awareness and generate revenue.
You must be proficient in English to be a successful content marketer. In addition, having time-management, analytical, communication, and multitasking skills can take your career to the next level. Below are some typical job responsibilities of a content marketer:
- Planning and designing content marketing strategies
- Developing an editorial calendar to deliver high-quality content within defined deadlines
- Integrating white-hat SEO practices in written content to increase visibility
- Proofreading and editing content before sharing
The average salary of a content marketer is $53,606 per year.
Summing It Up
It is no secret that every business relies on the marketing team to generate brand awareness and generate sales. So no matter which career path you decide to follow, the field offers you vast job opportunities.
While you might think each marketing job requires a specialized skill set, one thing is common in all these job roles; you need to tap into different elements of human psychology to gain insight into customer needs, preferences, and behavior.
Thus, in a nutshell, if you are a people person and have a creative mindset, you can expect numerous career opportunities in this highly lucrative field.