The world of music is in constant flux.

New gadgets are coming out every year to prove history’s naysayers wrong. Home and live music production are at a point never thought possible, even a few years ago. High-quality, releasable recordings are now being done in bedrooms and stage performers only need a MacBook and an interface to create mindblowing live shows.

The rise in popularity of streaming services has been a double-edged sword for aspiring musicians.

On one hand, listeners are only a few clicks away from finding your music online. On the other hand, there’s no money in it if you don’t make it big. An artist receives a tiny fraction of a cent per stream on the major services.

Cheap studio prices are still a few hundred dollars per day and the cost of touring with multiple band members is unaffordable. Starving artists have never been hungrier.

The newest music technology is the vessel for these young entrepreneurial musicians, so let’s take a look at a few of our favorite new pieces of gear that have come out in the last year.

Newest Music Technology in Guitars

As we careen into the future, guitar music has taken quite a hit. We’re not ready to say that rock n’ roll is dead, but it’s on life support. Fortunately, pedal companies are more innovative than ever. 

One of the shining beacons of pedal creation is NYC’s Electro-Harmonix. They have a huge arsenal of pedals, but one that we’re completely enamored with is the new Mono Synth. 11 tweakable vintage and lead synth sounds in one tiny box make this a great pedal that is sure to inspire awesome new guitar music.

Newest Music Technology in Synths

Incredible new technology goes into making state of the art synthesizers these days.

Many companies are trying to appeal to beginner musicians with their products. The Teenage Engineering Pocket Operator is a sequencer with only a few buttons that anyone can use. Likewise, the Blipblox is a fully functional synth that is marketed to kids as young as three years old.

A personal favorite is the Arturia MicroFreak. The French company made this as an experimental unit with crazy new sounds. It’s like having a dozen synths in one, and it’s incredible.

Newest Music Technology in Production

Again, there are so many new gadgets to talk about when it comes to production. Many artists have been taking their MacBooks to the stage and using backing tracks and MIDI controllers For Live Performance.

Performing with more tech on stage allows you to perform with fewer people. It’s a cost-effective solution to money issues on the road.

As far as home recording goes, really professional sounding interfaces continue to drop in price, allowing anyone to make studio-quality material at home.

Companies like Focusrite and Universal Audio, in particular, are making waves in the interface game.

The Apollo Twin by UA is basically a studio in a box. It has quad-core processors and incredible mic preamp emulations, all in a small, portable unit. Even well-known producers are beginning to admit that this thing is the real deal.

Where It Stops, No One Knows

We’ve come a long way since the beginnings of home and live production. With the amazing power of tech in our synthesizers and laptops, you no longer need to put in your 10,000 hours to become a great musician.

The newest music technology will always keep us on our toes and give us innovative ways to express ourselves.

For more articles on tech and entertainment, visit our blog.

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7 Subtle Ways to Give Your Business The Desired Popularity

A successful business is about convincing consumers that your product or service has value and that it needs to be purchased to obtain that value. That success in turn provides the means to keep operating, pay expenses and make a profit.

Attention and awareness are gold for a business trying to grow and penetrate a new market. However, many chalk up awareness as something that happens after one does enough marketing or advertising.

And that’s where the importance of building popularity gets lost. Instead, awareness has to be cultivated. And there are seven clear ways a business can do this in merchandise management and focused marketing:

1. Awareness should be automatic

When people hear a loud noise, an unexpected yell, a bright light or similar they react and turn towards it. What’s going on? Where did that come from? What is it? People don’t think under this condition; they automatically react. Ideally, a business wants consumers to react automatically or close to it. The awareness and following reaction should just be mechanical versus a long, thought-out process.

2. The product or service is part of the consumer’s paradigm

The trick to entering a paradigm is to get the consumer to become familiar and then accepting the regular presence of a product or service. For example, everyone is familiar with Intel and computers. Why? Because the brand has become part of the desktop paradigm.

3. Disrupt the normal conditions with a positive change

People pay attention to changes that don’t fit the norm. Where the change is negative, they steer away. However, where the change is positive, it creates an opportunity for people to become very interested. For example, a new product or service that makes a regular chore or function considerably easier is a disruption. People notice it and want to tell others.

4. Create a reward for being interested

Dopamine is the chemical in the brain that gets released when we receive a reward. And our brain wants more of it all the time. So we quickly align rewards with those things that trigger and repeatedly create more dopamine. This biological driver should not be ignored; it’s often a primal driver that gets people to want or buy something even if logically they should do something else.

5. Reputation matters

Popularity can be generated quickly by a new, immediate change or huge sensation, but it doesn’t sustain when the “newness” dies down. Instead, it’s a business reputation that sustains popularity and keeps it going. Referrals, good opinions, recommendation all build and continue to spread awareness of a reputation. That continued cycle solidifies a market and customer retention over time.

6. Curiosity killed the cat

People frequently stop to look at something interesting and new. Curiosity is one of the key aspects of humanity that makes us different animals which typically run away from the unknown, not towards it. Ignoring people’s natural habit of being curious about the new is literally leaving money on the table.

7. Keeping up with the Joneses

We seek validation from our peers. And that feeling comes in the form of acknowledgment from others when we appear to achieve a level of success or accomplishment. Products and services are one way that quick acknowledgment is achieved from peers. A business using this theme frequently sees its popularity steadily go up.

Businesses can use other methods for successful merchandise management, but the seven areas above have proven to be the ones that have consistent returns. Understanding the science behind these areas gives a business far more ammunition in sales, and it’s a lot better than just building mousetraps.

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