Events are a great way to promote your company to a broad range of people at one time. If you want to stand out in a crowded venue, you’d better have fantastic branding and a polished look for your booth. A step and repeat banner is a great marketing tool to do just that.

They provide an inexpensive way to increase brand awareness and put your most professional step forward.

Let’s look at five benefits of a step and repeat backdropfor your next event.

The Step and Repeat Banner Explained

Perhaps you’ve seen step and repeat bannersat events like trade shows, conventions or conferences. Even Hollywood movie premiers, award shows, and fashion shows feature these types of backdrops.

A step and repeat banner is a large backdrop featuring logos, the event name or other branded images printed on the front. The term stems from red carpet events where celebrities pose in front of a backdrop and then “step” to the next spot where they “repeat” the pose.

Sometimes they are actually called a red carpet backdrop.

The banner can be stored in a cylindrical carrier for easy transportation and then unfolded once you’re ready to set up at the venue.

Where can you display step and repeat banners:

  • Red carpet event
  • Grand openings
  • Movie premiers
  • Book premiers
  • Music launches
  • Conventions
  • Conferences
  • Trade shows
  • Home & garden shows
  • Health & wellness fairs
  • Art fairs
  • Vendor booths for events
  • Ribbon cuttings
  • Political events
  • Sports events
  • Charity galas
  • Fundraiser
  • Proms
  • Fashion shows
  • Bar/Bat Mitzvahs
  • Birthday parties
  • Weddings
  • Company events
  • Holiday celebrations

What makes a step and repeat banner such a great investment? We have 5 reasons.

1. Showcase Event Sponsors

Sponsors are the lifeblood of any event. In exchange for money to sponsor the event as a whole or certain aspects of it, the organization gets a great deal of publicity. You can use step and repeat banners to offer prime real estate where their logo and brand gets more exposure.

Every photo taken in front of the backdrop serves as an advertisement for your sponsors.

2. Make Venues Look More Attractive

Sometimes the venue for your event winds up being a bland convention center or hotel lobby. Maybe there’s something unsightly in the background like construction equipment or a parking lot filled with weeds.

A step and repeat banner is an opportunity to hide anything you don’t want attendees to see. You can also immediately upgrade your venue. 

3. Create a Clear Entrance

Even small events can be difficult to manage once people start flooding into the venue. Step and repeat banners serve as big “welcome” signs when you put them by the entrance. This can be especially helpful if you need to impart important information to attendees or collect an entry fee.

People entering the venue will see everyone getting their pictures taken so they are more likely to take part, too.

4. Enhance Your Social Media Presence

It’s likely that attendees will share photos in front of your backdrop on social media. This is like free advertising for your brand. You can also make your banner the backdrop for a photo booth, allowing guests to pose with funny hats, masks, and costumes.

You know those will be shared on social media so ask attendees to tag the event or #hashtag your brand when they post pictures.

5. Create a Professional Venue Booth or Display

If you secure a booth in a crowded convention, trade show or a popular event like a home show, you need to stand out. You will be competing for attention among hundreds of other companies and organizations. If you want attendees to stop at your booth, you need to have an attractive and professional-looking display.

The rule about making a great first impression applies in this instance, too. If your booth looks bare or cheap, people might assume your company is not a good bet for their business.

If you turn your banner into a photo opportunity, this gives you more time to connect with attendees. You can collect their personal information, encourage them to sign up for your emails, give out brochures or flyers about your services, and give product demonstrations. 

Find out some other ways to have your booth stand out at trade shows and conventions.

Complete Your Booth Display

A step and repeat standwith a banner is only one piece to consider when creating a dynamic trade show booth. You can include extra marketing displays to reinforce your brand, highlight your services, and encourage interaction with attendees.

Vendor booth options:

  • Banners (vinyl, mesh, fabric)
  • Signs (acrylic, foam board, presentation boards, PVC, backlit)
  • Retractable banners
  • X-banner display stands
  • L-banner display stands
  • Tables, tablecloths & table runners
  • Fitted table throws
  • Fabric backdrops
  • Endcap displays
  • EZ tube displays
  • Hanging banners
  • Canopy tents
  • Flags 

These display items will create a beautiful space that invites people in and encourages them to hang out. Be sure to have games and giveaways ready, as well as brochures, flyers, postcards, and other marketing materials that highlight your services or activities.

Find out more about step and repeat banners as well as all of the graphic displays and branded marketing materials that are available.

The Perfect Backdrop For Any Event

The event experience starts the moment your guests or attendees arrive. A step and repeat banner is an easy way to enhance a space while advertising your logo or event name.

Red carpet backdropscan also be part of a well-designed vendor booth for everything from trade shows to conventions. It’s also a good idea to research the latest technologythat can help enhance the experience of your guests and attendees.

Make sure to also check out the latest news and information about topics that can enhance your life, including health, beauty, education, and travel and entertainment.

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