The days when customers desperately were looking for something they need in endless offline stores are, probably, coming to the end. Now, we know that whatever on earth you need – you can easily find it on the internet and it will be brought to your door in a day.
Over the last couple of years, there has been an increase in eCommerce and the tendency does not seem to be changing. The internet has given entrepreneurs and marketers almost unlimited opportunities to lead a business, gain customers’ trust and develop a truly great brand.
But to succeed, online entrepreneurs should use those opportunities so that it would make sense strategy-wise. Below, we have gathered some useful information about how to look at the eCommerce landscape and create a working strategy.
Table of Contents
- A Brand that Works. What Do You Need to Build it?
- The Company’s Message Must Be Clear
- Aligned Product Offerings
- Having Good Reviews Amongst Customers
- Stir Up Positive Emotions
- A Loyal Fan Base ~That Will Stick With The Brand
- A Large Social Media Following
- Top-Of-The-Line Customer Support
- Using Data Correctly
- Optimize The Functionality Of Your Website
- To Sum Up
A Brand that Works. What Do You Need to Build it?
The purpose of branding is that your consumers believe that you are the one and only provider of solutions to any of their problems.
The fact that everything you sell is online, your customers need to know that they can have trust in your brand and they will keep buying from you.
The Company’s Message Must Be Clear
You need to have a message that is clear and is communicated to all your customers.
It goes far beyond a simple logo and slogan. It should permeate every touch you make on your market. Ensure your message is clear and consistent across all directions, and you will accelerate the conversion process overnight.
Aligned Product Offerings
The fastest way to make a profit is to sell more things to clients you’ve already worked with, and this will only be possible if you have many different products designed to work with each other.
Vertical product design makes ups, downs, cross-sales, and partnership sales much more accessible. You can significantly improve the customer value of each transaction throughout its life cycle by increasing your profits without increasing marketing and advertising costs.
If you don’t have enough product ideas, or aren’t sure where to start with your online shop, you should consider buying a ready-made business and just focus on running the shop and making some improvements.
Having Good Reviews Amongst Customers
Customers have so many opportunities to purchase and get delivered literally everything from anywhere in the world. Also, they have the opportunity to leave their opinion everywhere on the Internet.
Reliability is important if you want to make total strangers give their money to you. The testimonials of customers are the best example of being trustworthy. So try to be transparent, make testimonials, stimulate customers to share their positive experience working with you. After all, we trust people more than any advertisement.
Stir Up Positive Emotions
Buyers won’t purchase something unless they are driven with a desire for something that you sell in your store online.
A good idea is to stir up positive emotions so that customers will want to buy things from your business. Walmart may sell similar products but they generate emotions among all the customers that buy from them and it seems to work well.
A Loyal Fan Base ~That Will Stick With The Brand
In today’s ultra-competitive and fragmented market, the most valuable business asset you will ever create is a loyal fan base dedicated to your brand through thick and thin.
Think about customers of companies like Apple and Microsoft. These customers go out and get tattoos with logos on their bodies and don’t dream of leaving “their” company and starting to buy goods from competitors.
A Large Social Media Following
Not so long ago, the means of social media were considered to be mostly entertaining. Today we understand that it is mostly commercial.
Social media is now a vital part of any smart marketing campaign. Especially for an eCommerce business.
The more social media followers you have on all major platforms, the more opportunities you will have to market your eCommerce products. Work hard to make real contact with your market and show your identity on social media, and you will soon realize that as long as your loyal audience grows, converting strangers into customers becomes much more manageable.
Top-Of-The-Line Customer Support
Customer support used to be that horrible experience you have when waiting for ages for someone to pick up a call. Today, high-end customer support earns goes through the selling website itself, social media platforms.
The tools have changed. The experience, hopefully, in general, has gotten more positive. But what has not changed is that customer support is the heart of the business’s success and an important building block of the branding strategy.
Using Data Correctly
If you want to build consumer loyalty, one of the best ways is to use user data correctly. This is the way you can make your approach more personal.
In a moment it may seem like it takes unreasonably much time to learn what your customers love. But strategy-wise it would never be a time waste.
Online businesses are obliged to make any interaction between the company and the customer as painless as they can. Everything on your website, from products to prices, should aim for customers to receive a tailor-made experience suited to their needs. And knowing your customers is exactly what you need to succeed in that.
Optimize The Functionality Of Your Website
To attract customers, you don’t need to revolutionize online shopping. It would help if you made your website easy to use, that your customers know who you are, the products and services that you provide, and how you are able to be found. Here are some ideas of how you can achieve this:
- Make sure your website is optimized and that “Google loves it”
- Ensure to provide a personal approach to your customers
- Optimize the functionality of your shopping cart
- Ensure that your website is mobile-friendly
- Establish an image that is positive and build customer loyalty
- Define security priorities.
To Sum Up
After all, your customers can make or break your brand. So the first thing you need to do when developing a brand is to understand your prospects’ needs and desires. Once you clearly understand this, you can connect with your target audience on an emotional level that will help your company thrive.
It is not the customers’ fault that they do not know how to use your website, hidden shipping costs, unknown product costs, poor navigation, etc. All those mistakes can spoil the in-moment customer experience and ruin your business in the long run. That is why when thinking about branding, you should think strategically.