A laundry facility that offers a range of handy solutions from washing, folding, specialty cleaning, and more is a boon. Hiring a professional laundry service provider when you have no time to devote to this tedious chore is such a convenient proposition.

Given the many entities operating to do laundry, pay attention to whom you are outsourcing this task to make sure it is a trustworthy name specializing in this field. At the outset, identify a reliable vendor who provides quality services and saves you from unpleasant surprises once you commence your association.

Questions Designed to Evaluate Expertise

By asking a prospective commercial laundry service specialist the essential questions, you gain valuable inputs to make an informed decision.

Listed below are a host of relevant questions that you must ask the laundry service to gain insights and clarity about their capabilities:

What Makes Your Entity Unique?

What Makes Your Entity Unique

Whether you choose to launder clothes or linen, you can only trust a seasoned pro who delivers top-notch services. Laundries that value their customers will go miles to surpass your expectations. They ensure that each process undertaken maintains the highest industry standards.

You should also enquire about the type of machinery used, how often they are serviced, and the set process adopted to perform laundry services. When the equipment relied upon is modern and upgraded to conform to the latest standards, your laundry’s integrity is never compromised.

Will You Collect Soiled Items and Deliver Clean Laundry?

Laundries that collect articles in need of a launder and deliver them back once cleaned to eliminate the hassle of you making a trip to the laundry service provider. When this timeline is reasonable, you do not have to wait endlessly for your clean laundry—Moreover, when free, this collection and delivery service provider is an added plus.

It makes sense to confirm beforehand how flexible the service provider is regarding the collection and delivery timings. When they agree to visit as per your convenience, a situation wherein you find your laundry left at your doorstep in your absence is ruled out.

What Are Your Service Charges?

Typically, the volume of your laundry determines the cost you incur. Laundry services that believe in transparently communicating their fees rightfully inform you of the charges per service rendered.

Get clarity on any additional or hidden costs like delivery charges, so you are not surprised subsequently. Besides regular service fees, these costs also contribute to your overall expenditure hence, knowing about them beforehand is essential.

Do You Have Any Policy Covering Damages?

Do You Have Any Policy Covering Damages

Giving in your garments or linen for washing and folding always has a risk element attached to it. Even if these articles are not expensive, they can be your favorite for sentimental reasons.

Reputed entities most often have the policy to cover accidental damage or loss of articles. Such provisions give you peace of mind above all else. In the event of your worst nightmare coming true, these policies safeguard your best interests.

Do You Accommodate Special Needs?

Not mixing your laundry with other clients while washing them is a hygienic practice. If you prefer a particular detergent or have a special request for the services provided, the prospective vendor should be willing to oblige.

You may be allergic to a washing agent, making it necessary to be picky about the laundry specialist you select. An establishment that goes beyond merely fulfilling the services promised indicates you to proceed with them.

Do You Check Pockets Before Beginning the Laundry Cycle?

You may overlook checking your pockets in a rush before handing off dirty clothes to the laundry. A laundry center that checks for articles accidentally left behind in pockets believes in a proactive approach.

Items like medicines, currency, keys, important documents, or cigarettes can damage your clothes during the laundry process. Moreover, after going through the entire cleaning cycle, such articles are not fit for use. Even if you forget to empty your pocketed garments, you can depend on your laundry provider to do the needful.

Can You Share References of Your Existing Clientele?

Can You Share References of Your Existing Clientele

Connecting with the laundry business’ existing customers for feedback will aid your decision-making process. Those service providers who have nothing to hide will volunteer such information without hesitation. From the firsthand accounts you receive, you can accurately gauge the expertise of the laundry provider in question.

Based on the responses, you can narrow your list of contenders.

Place your trust in a leading provider of laundry services who focuses on preserving the articles you entrust in their care.

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The Unbreakable Rules of Social Media Marketing

The buzz surrounding Social Media Marketing would seem to suggest that it is the ideal way for any individual or business to increase their online presence.

Now, Social Media Marketing (SMM) firms are springing up like mushrooms and devotedly spreading the message of the importance of social media like Facebook and Twitter.

But is this form of marketing worth the hype? One thing is for certain; social media has now indeed become a favourite choice of platform for marketing a plethora of products and services.

But to succeed in the highly competitive SMM arena, one has to go far beyond the so-called tried and tested methods of “community engagement” to turn the marketing campaign into a success. This is where the golden rules of marketing come into play.

The unbreakable rules of social media marketing

So what are the fundamental rules that can lead to a successful SMM campaign? These are not overly complicated or time-consuming methods, but simple ways that are often ignored by marketers.

Rule 1: Content is king

Yes! Marketing on social media is unlikely to succeed by posting fluff content with little or no value. To gain attention from the audience, your content needs to be unique and through provoking.

The ideal way to engage the audience while building your brand reputation is by posting quality content on a regular basis, which is not just a collection of information from other websites.

Try to match your content to your product and your market, as this will have the most chance of being well received by your audience as well as generating revenue.

An example, this post on The Canvas Factory blog, about photographic techniques. Great match to the product and the audience, no doubt it performed well.

Rule 2: Listen more

Far too many social media marketers are involved in making posts on such a frequent basis that they forget listening to the feedback of their audience. Y

our marketing campaign will fall flat on its face if it does not aim to build a rapport with the public and fails to deliver what they want. It’s very easy to buy likes on Facebook but getting people to participate on posts or conversations is an entirely different ballpark.

Rule 3: Be genuine

You’re probably saying to yourself “what’s up with all these clichés?” but this rule is as important as any other. You would want your marketing campaign to be community driven and genuine in its approach.

What does this mean? It means you’ll have to interact with the audience as a human and not a corporate gizmo. If you truly want organic likes and followers, your marketing strategy better involve prompt replies and round-the-clock help.

A great example of failing to be genuine can be found in the ‘Fresh in Our Memories’ promotion from Woolworths on Anzac day. Huge backlash, huge miss.

Rule 4: Expand your reach

Don’t just put your all your money on Facebook, Twitter, and YouTube because there are dozens of other social networking sites that you can leverage.

To make the most out of your Social Media Marketing, utilize different platforms like Instagram, Pinterest, Google+, Tumble, and others. You may be shocked when you find out how much all these lesser known social networking sites can contribute to the growth of your online presence.

Rule 5: Give it time

If Rome wasn’t built in a day, you shouldn’t expect your brand to be known throughout the world at the same time. No, you’re not building a city but what you’re doing is going take time and effort.

An effective SMM strategy always focuses on attaining long-term results and seeks to establish a reputation by consistent service. If you can prove that your business is trustworthy, followers will automatically increase.

Final words

If you follow the five unbreakable as mentioned above with a passion and have the presence of mind to adapt to changing scenarios, it shouldn’t take you long to establish your business as a reputed online identity.

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