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The key to running a successful small business online store is to ensure each transaction counts. However, before you can make your first sale, you must plan and launch your online store accordingly.
While everything won’t be perfect, you must continue to push forward. Some tips and information to prepare for and launch your online business can be found here.
Determine Your Niche
When figuring out your niche, you determine what you will sell and who you will sell to. Some first-time entrepreneurs fail to put enough thought into the niche they are entering.
However, the niche you choose will impact many things. This includes:
- Repeat customers
- Sales figures
- Effort needed for customer support
Take time to consider what niche will position your online store strategically. Your niche should be broken into certain parts, including price, market opportunity, and audience.
Figure Out a Business Name and Register Your Domain
The business name you choose is not as important as your niche, but it is still something you must consider carefully. If you aren’t careful, though, it could hurt your online store.
People sometimes obsess over choosing a name. Give yourself a deadline of about one to two weeks to choose a name if you are stuck. If you don’t do this, you may spend months – or more – trying to figure out what to call your online store.
Some tips to help you choose the best name include:
- Choose something easy to pronounce
- Choose something significant
- Be original
- Choose a name that has .com available
- Keep it short
- Avoid a combination of numbers and words
With these tips, you should be able to come up with a name that works for you and your new business venture.
Once you have picked a business name and ensured the .com domain is available, you are ready to start the real work.
Optimize Your Product Descriptions
In the eCommerce realm, your website is your brand’s foundation. Like a house (or any other building), a weak foundation can cause issues down the road.
Therefore, it is so important to optimize your website from the very start. This includes everything from web hosting and branding to more technical search engine optimization and finding the optimal merchant services.
There is a lot to consider. Consider how easily a possible customer can access the navigation bar or the keyword phrases that will help you rank on the first page of Google SERPs. With so many people now using mobile, it is also necessary to ensure your site is configured for use on tablets and smartphones.
Just making a few small changes can help to improve your visitor’s shopping experience.
When launching an online store, product descriptions are often overlooked. However, the content you create needs to provide all the details related to the image. This is going to encourage people to buy.
Before you try to dazzle up your store, figure out how you can enhance your site for customers. Each adjustment or tweak will help you get that extra “oomph” needed to make a sale.
Develop and Learn Your Shipping Strategy
If you are creating an eCommerce store, there’s a good chance you are selling a physical product. If that is your business, you have to think about how you will deliver the products to buyers.
When it comes to eCommerce stores, shipping is a big deal. From the perspective of a brand, it is important to get the lowest costs to send items from your location to your customer.
Remember, customers not only want fast delivery, but they expect it.
Because of this, you have limited options. For example, the only option may be to provide free shipping. Amazon has set the standard, and if you can’t compete with this, you may fall behind.
If you can’t offer free shipping, consider including the cost of shipping in the sale price. At this point, you can advertise as “free,” but you are actually getting compensated.
Keep in mind that the more details you can provide about your shipping terms, the better your strategy will be. You want to make sure you know what comes next when someone orders something.
Start Building Your Email List
Some industry leaders may say that email marketing is no longer an important factor. However, it is still considered one of the best and most effective ways to communicate with potential buyers. The same is true for your loyal and long-term customers.
When building an online store, nurturing the customer relationship is essential. With email, you can let your customers know about your products, confirm shipments, and address any issues they may face.
Also, on-the-go consumers can use their tablets, phones, and other devices to check emails. This helps you become a part of customer’s day-to-day tasks.
Before jumping into email marketing blind, take some time to craft a welcome email. This is going to be the first one you must send for new customers – create it now.
Building a Successful Small Business Online Store
When it comes to building a successful small business online store, you need to make sure you get it right. While this can be challenging, you will be on your way to success with the tips and information above.
Make sure you take the right steps in the beginning. This is going to help to set your store up for long-term success.
Are you worried about ensuring your business is successful? If so, be sure to read some of the other blogs we have published. We offer tips, information, and advice about business that will help you with any endeavor you have planned.