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Did you know that 71% of Americans read billboards? This is an exciting statistic for every business owner who is considering billboard advertising.
While this form of advertising is effective, it only works if you put up a billboard that is interesting and can engage your potential client or customer within a few seconds. Fortunately, creating the perfect billboard is not as hard as you would think. By implementing a few marketing best practices, you can have an effective marketing tool in no time.
If you are considering marketing your business with a billboard, here are a few tips you need to follow.
1. Invest in a Copywriter
If you’re going to purchase billboard advertising from a company like Clear Channel Outdoor, you need to make sure your message is as effective as possible. While DIY’ing the billboard text is an option, consider hiring a copywriting who specializes in billboard writing. The right copywriter will ensure your billboard copy is short and impactful.
2. Find the Perfect Location
Billboard advertising costs are not cheap and you want to get the best results for your money. Buying billboard advertising in a poor location is not going to give you a great return on your investment. This is true for mobile billboard advertising as well.
Do your research into the available locations and make sure to choose the best location for your billboard.
3. Make Sure It’s Readable
Have you ever passed by a billboard you couldn’t read? Chances are the text was too small or there was too much text to read in a few seconds. Whether you are using traditional or digital billboard advertising, make sure your billboard is readable. You can have the perfect messaging but if no one can read it, you will have wasted your time, effort, and money.
4. Use Eye-Catching Colors
You have just a few seconds to catch the attention of a billboard reader. Your billboard needs to stand out from the rest and encourage drivers who are passing by to read your message. You can do this by using an eye-catching color scheme that is hard to ignore.
5. Embrace Simplicity
A cluttered billboard is one that will be ignored. You want your message to leap out from the billboard and catch the attention of your ideal client or customer. Target your marketing to the person you can help the most. As they pass by and read your billboard, they should feel as if you are speaking directly to them.
Use These Tips to Create Effective Billboard Advertising
When done correctly, billboard advertising can help you grow your business.
Hire a copywriter to ensure your copy is engaging and interesting to drivers passing by. Make sure your billboard is readable, eye-catching, simple, and well branded.
You need to target your audience with a laser focus so the right person connects with your sign. Make sure you are getting the best location to ensure your billboard is seen.
As long as you implement these tips, you will get the most out of your billboard.
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