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With so many social media platforms to use, it’s hard to decide where to best spend your time, money, and other resources. So, to protect against this, many people spread themselves thin. While it’s okay to experiment with all your options, you need to go all-in on one or two in order to achieve the best results.
For many individuals and brands, Instagram is by far the best social media platform. It provides the best opportunity to not only share relevant content with their brand, but to also engage their target audience.
If you’re going to spend a lot of time on Instagram, you need to learn more about the steps you can take to grow your following. For example, you can seek out services that provide automatic Instagram followers, as this is a great way to put your growth into overdrive.
You put a lot of time and effort into growing your business and ensuring that it’s among the best in your space. So, there is no reason that you shouldn’t do the same in regards to your social media accounts. If you want to make the most of your Instagram account, as you think it’s best for your business, here are five things you can do today.
1. Create an Instagram Calendar
It’s hard enough to find enough time in your day to meet all your Instagram marketing goals. But when you don’t have a calendar pushing you in the right direction and keeping you on track, it’s even more difficult to make progress.
So, before you do anything, create an Instagram content calendar that tracks what you are posting and when you are posting it. And if you want to take your calendar to the next level, you can add in columns to track engagement and other important data.
You don’t have to pay for some fancy Instagram content calendar. You can use a Google Sheet or Excel spreadsheet to do the job. This gives you full control, allowing you to customize the calendar to suit the needs of you and your Instagram account.
2. Learn to Take High Quality Photos
With some social media platforms, you don’t really need to know how to take high quality photos. Sure, it would help if you could put this skill to good use, but it’s not something you absolutely need to do.
But when you are spending more time and resources on Instagram, you absolutely need to learn how to take high quality photos. You can do this in many ways, such as by reading online tutorials and simply getting more practice.
Even better, pay close attention to the feedback that you receive for each photo. If people like it, you should make a mental note. But if your engagement suffers as a result of a poor photo, you’ll want to think about adjusting your approach in the future.
3. Learn to Write Better Captions
Even though Instagram is a visual social media platform, you still need to have some writing and creative skills to meet your goals. For instance, you need to learn to write better captions, as this can go a long way in helping with engagement.
It’s easy to spot an Instagram caption that was given no thought. You don’t want to go down this path, as doing so will make it more difficult to reach your goals. You want to put time and energy into every caption you write, as doing so will pay off by means of more engagement.
4. Conduct Hashtag Research
There is no requirement to use hashtags along with each new Instagram post, but you are missing out on the ability to reach a larger audience if you ignore this feature.
With hashtags, people that are not following you will come across your content, which only increases the potential to engage with a larger audience.
As you get started, you don’t even need to do that much hashtag research. Make a list of the top tags in your industry and use those to start. As time allows, see what your competitors are using so you have a better idea of how you can follow suit.
Then, over time, begin to expand into other hashtags based on your findings and the audience you are trying to reach. The more time you put into this, the better your results will be in the long run. And that’s what you are looking for.
5. Hire Help
While Instagram may not be the best social media platform for you, it could be just what your business needs. But since you are not interested in managing your account, you need to get help.
If you don’t have someone on your team to assist you, it’s time to look into hiring an Instagram marketing assistant. This person can answer your questions, take your guidance, and do all the work that you don’t want to do.
The key to success is to hire a person that has the same goals and ideas on strategy as you. This way, you are on the same page from the start. And of course, it never hurts if they bring some creative ideas to the table, too.
There is no way of knowing if Instagram is the best social media platform for your business until you actually give it a try. You really need to spend time on the platform to understand the ins and outs and ups and downs. It’s the information you collect that will help you decide what to do next.
If you decide that it’s best, stick with your plan and see where it gets you. You may come to realize that you’re making good progress in a relatively short period of time.
Why do you consider Instagram the best social media platform? How are you using it to boost your business? Do you have any personal secrets you are willing to share? Share whatever is on your mind in the comment section below.