According to reporting by Politico Pro, insurance companies are lobbying GOP-led states, like Florida, to change their mind about not implementing the state health care exchanges from the Affordable Care Act.

Florida is currently one of only five states returning grants awarded by the federal government to implement health care exchanges created by the federal health care reform law. While this may be driven by ideology or strategy for GOP legislators, some insurance companies are worried it might be bad for business.

Via ThinkProgress:

Worried that red-state governors are standing in the way of business opportunities, the Blue Cross Blue Shield Association is “teaching its member plans how to overcome conservative opposition to the Democrats’ health care law,” Politico’s Kate Nocera reports:

At a closed-door meeting Wednesday at D.C.’s Grand Hyatt with member plans from across the country, association officials covered topics like “Moving exchanges forward,” “What motivates conservatives to oppose creating exchanges? Myths vs. facts,” and “Tactics and strategies,” according to a meeting agenda. The group heard from Mississippi Department of Insurance Senior Attorney Aaron Sisk during lunch.

According to multiple people who attended the meeting, there was a focus on what Blues plans could do to counter “hard-core conservatives” who are refusing to set up exchanges. There was an emphasis on working with coalitions at the grass-roots level to engage both the business community and constituents to help influence legislatures.

Insurance companies stand to gain billions from the Affordable Care Act, but Florida’s lawsuit against the act, which will be considered by the U.S. Supreme Court, argues that parts of the law are unconstitutional.

According to the U.S. Census Bureau, Florida had the third highest percentage of residents without insurance in 2010.

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