If you’re stuck in a rut and struggling to increase sales, you may need to work on reaching out to new people to increase your client base. This can be difficult – particularly if your business operates within a very niche industry – but there’s a lot you can do to increase your chances of success. In this article, we provide hints and tips to help business owners expand their client base and win more business as a result.
Easy Tips To Increase Your Client Base
Try a New Platform
There may be hundreds of potential new clients seeking a business just like yours – but you can’t access them, because you’re not yet part of their community. To remedy this, why not look into social media sites, listings, business clubs, and other platforms that your company is not currently a part of? they are a great way to increase your client base. Make sure that you remain active, engaging, and on-brand at all times when sharing information and uploading content via these platforms, and you’ll soon pique the curiosity of other regular users – who might soon become clients.
Undertake Intent SEO
Search engine optimization (SEO) is a great way to boost your brand’s position in the search results to get a strong client base. You can use free online tools to discover the words and phrases most commonly entered into search engines by individuals looking for products and services just like yours. Then you can regularly update your website and other online profiles with content that features those keywords in an organic manner. The more relevant and specific the keywords, the more you’ll be able to attract individuals who are likely to make a purchase. There are many other handy and easy SEO techniques that you can employ in order to consistently outrank competitors and multiply your revenue.
Add a New Product, Service, or Feature
Might your product range be somewhat outdated these days – or does something else exist that renders your service less practical than it used to be? Perhaps it’s time to branch out. When developing a new product, service, or feature, it’s important to consider including elements that will be attractive to a new audience or will bridge a gap between your field and another. For example, if you build software, you might want to develop a program that is compatible with the cloud to make it more attractive to the growing number of people working from home. If you design furniture, why not add a feature to your site utilizing modern AR video-filter technology to help potential customers envision what an item might look like in their home without having to visit your showroom?
Network
To increase your client base, try to make positive and proactive connections with other professionals within – and outside of – your field of practice. The more you do this, the more you’ll be talked about and recommended within the right circles. You could even pitch the idea of a collaboration with carefully chosen professional partners. Perhaps you’ll offer to give an interview with a popular blogger – which will serve to get your name out to a wider community and position you as an expert within your field. Or you could include one of your products as part of a package alongside items from other companies – dividing all profits between you. Ideas like the above – and many others besides – can help you to access the client bases of other professionals and, in return, give them access to yours.
