Dental marketing analytics is the information you gather about your dental marketing campaigns. You can use the data to improve your paid and organic dental marketing strategies. By taking a data-driven approach, you can increase your return on investment.
Every dental marketing agency shows its results as a form of analytics. Monitoring your dental marketing analytics and tracking key performance indicators can help you measure your success.
The Following Are Some Indicators That Will Help You Determine Your ROI
Website Traffic:
Your website is your online presence. Using the tool Google Analytics, you can track who’s visiting your dental site, how many new vs. returning visitors you have, how long people are staying on your site, and your top-performing dental blog posts.
Social Media Followers:
Are you aware of the number of followers you have on each social platform? Which platform has the highest engagement rate? Which posts are being reshared? Watch for trends, analyze and use that information to help you decide which social media strategies are working and which ones aren’t. SMM is one of the best ways of marketing nowadays.
Email Marketing Analysis:
One pro-level tip is to keep a sign-up list of emails. Even if your dental office is already doing that, you should track how many people are clicking through to the next page and the bounce rate on each email.
To see whether your email campaigns are working, you might want to know how many people are driven to open your emails and which links they’re clicking. Hubspot is an excellent program for tracking these statistics.
Keyword Ranking In SEO Strategy:
What keywords are funneling people to your site? Which ones drive the most leads for you? Are you visible on Google when people search for terms related to dentists in your city?
You can track the effectiveness of your SEO efforts by monitoring a few key metrics, such as how many visitors a page is getting and how many pages on your site are being viewed. Using the Google Analytics tool to track your SEO progress is one of the most preferred ones.
To determine the effectiveness of your dental marketing, you will also need to identify some key performance indicators (KPI). These are measurable and quantifiable measures that track your marketing campaign’s success.
Lead:
Lead is a term used in marketing to describe a new potential customer. In the dental industry, it is helpful to also track First Time Callers from call tracking software such as CallRail.
Cost Per Lead:
The cost per new patient lead is how much it costs to get a patient to fill out your business contact form. It’s calculated by dividing an ad campaign’s investment by the number of new patients leads over the length of the ad campaign.
New Client Generation Cost:
What did it cost to get a new patient? The cost of acquiring a new patient can be calculated by dividing the practice’s total investment in marketing by the number of new patients acquired. It is essential to track spending and see steady growth in the numbers.
Results Demand Time:
If you’ve set a goal to make some number of blogs to be posted in a month and aligned a count of social media posts a week, stick to your plan. By showing up consistently, you’ll build trust among potential patients. And to be consistent with your campaign, you will need the help of a dental marketing agency.
Moreover, you need to stay on top of updates and maintain brand guidelines to keep patients engaged. One way to be on track and monitor your performance in this is to create a content calendar, which will also help you develop a long-term strategy.
