Are you looking for ways to better manage your online reputation? Your online reputation is extremely important to the success of your company, as it can be what makes a potential customer either trust or distrust the products or services that you have to offer.

For some tips on how to strengthen your brand identity both online and off, keep reading these online reputation management tips and tricks. Make sure that your online reputation shines your business in the best light with this simple guide.

Consistently Monitor Your Online Presence

online marketing

The first step to successfully manage your online reputation is to keep constant tabs on your brand’s online presence. There may be areas of your online presence that are not working properly and are in need of improvement. Look at areas where people are talking about your brand online such as social media, search engines, and review sites to keep up with what is being said about your brand.

Rack Up Positive Reviews

online company reviews

You then need to create an online reviews management system to make sure your online reputation is up to par. Your online reviews are the first thing that potential customers may ever even see about your brand so it’s a must to make sure that your reviews are shining your company in a great light. To make sure you are generating positive reviews, you have to convince your happy customers to do so after they have a great experience with you.

There are a few ways you can do this. For one, you can just ask visitors to leave you an online review. You could also give them an incentive. For example, whether you have an eCommerce site or a brick-and-mortar store, you can send customers a follow-up email asking how their experience was and asking them to leave you a review in exchange for a small discount off their next purchase with you.

Respond to Reviews

Respond to Reviews

As you begin to generate and build up reviews on a variety of different platforms, you then want to make sure that you follow up with reviews, both good and bad. If someone leaves you a great review, respond thanking them for their business and their review. If a review is negative, address the problem and let the dissatisfied customer know you are working on fixing the problem.

You could also offer disgruntled customers a discount for their poor experience with your brand. However, you want to make sure that you follow up on the promises you make to ensure that you don’t lose the customer altogether. Also, after a customer leaves a bad review, figure out how to fix the issue whether you need to speak to an employee or change one of your processes.

To check your reputation score, head to the link.

Protect your Online Reputation

Your online reputation must be managed properly in order for you to convert online leads into happy paying customers this year.

Browse our site for additional helpful articles, information, and advice today.

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Power of Search Engines
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Are You Underestimating the Power of Search Engines?

Many businesses simply aren’t using search engine optimization… well, optimally! This seems to stem from a lack of understanding from how important search engines are when it comes to driving traffic to your website. Even some of the ones that do understand the importance don’t quite understand how exactly that traffic is going to be generated.

How a search engine doesn’t work

Many people think that search engines are a ubiquitous, ultra-dynamic technology. The likes of Google know exactly when a new website is created and adds it to some database. If a user enters the right term, that website will be among the search results, probably not too far from the front page.

Unfortunately, it’s not quite a simple as that. It’s true that companies like DuckDuckGo can return results from pretty much anywhere on the World Wide Web. But these companies don’t return comprehensive or neutral results.

The selectivity of search engines

Thousands of websites are being created every day. As a result, search engines have to show a degree of selectivity when it comes to the results of a searcher’s inquiry.

When you search for something, you’re not getting unfiltered results from a neutral source. Filters are in place that prevent business owners who are using unethical SEO tactics from appearing in search results.

There have been many times in which disputes between a website and a search engine have culminated in throttled search results. Remember the dispute between Genius and Google? This was the result of unhealthy SEO.

Understanding searcher psychology

When someone wants to find something, they’re going to use the search term they feel is most appropriate. Many companies assume that there can only be a limited number of obvious search terms that would lead to their company. But a user doesn’t always use the inquiries or search terms you might expect. Not everyone visits Google knowing exactly what they’re looking for!

You also need to understand that your average searcher is not going to look beyond the first two or three pages of search results. They’re likely to use one of the first few results or change their search term.

Getting to grips with the numbers

As you can see, the world of search engines is a complex one. It makes the workload of really good SEO absolutely tremendous. Understanding how the various algorithms of sites and psyches of users is no small task. It’s why many companies choose to use SEO consulting. It’s also why many companies simply don’t bother with SEO at all.

But when you see the numbers, your mind should be changed. The average number of Google searches per month hovers around the figure of six billion. And make no mistake: it’s search engines that are the most common gateway to any given business. It’s not television advertising or social media marketing. (Not that you should be ignoring the latter!) It’s organic search results.

You cannot afford to underestimate the power of search engines when it comes to your digital marketing. Don’t put your company at risk by ignoring it!

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