Last week I watched the new Tony Robbins documentary “I Am Not Your Guru” on Netflix.

Overall, I thought the documentary was just, meh.

About half way through I got bored and stopped paying attention — but I did come away with two thoughts:

1)    Tony Robbins swears A LOT

2)    Desperation feeds on desperation

Thought #1

Like many who have watched the documentary have pointed out, it was shocking to see Tony Robbins swearing as much as he does at his live events.

Robbins says he does this intentionally to shock and disarm his audience out of their normal states. It’s definitely an interesting tactic, but after about the twentieth f-bomb gets dropped, it feels less shocking and more pedestrian.

Thought #2

The Economist wrote a pretty accurate review of the documentary that I recommend you read. The best part of the article, for me, was the conclusion:

Americans have long seen optimism and personal agency as an inevitable part of their identity; compared with Europeans, Americans grant themselves a greater role in their own successes and failures. The growing popularity of life, career, and even love coaches may seem a natural extension of the positive-thinking continuum, an ever-more aggressive grasp for a fulfilled life. In this field, Mr. Robbins stands as an original prophet. And yet, desperation plays an undeniable role. It can be seen in the faces of his many fans: a need to make sense of an increasingly chaotic world, and a growing insecurity about navigating it and staying afloat.

The only thing I’d add to this is that the desperation runs deeper than Tony Robbins’ fans; it runs in the teacher as well.

Something John Berlinger, the director, highlights in the documentary is Robbins’ passion and need to help other people.

It’s clear Robbins has convinced himself that this is his calling in life. And there’s no doubt he’s proven he’s one of the best at helping other people overcome personal struggles.

Maybe I’m being a bit cynical writing this, but I’m always a little skeptical of people who seem overly selfless.

You might say, well, he runs these events to make money. Sure, he charges $2,495 to attend one of his live events — but do you really think Robbins needs the money?

He doesn’t.

His events cost what they do so that you value them. If they were free, you probably wouldn’t value the experience as much.

What about his charities?

I also imagine most of his profits from these events go to Robbins’ various charities, however, I still don’t believe this is the primary reason he puts on these live events.

Evolution has programmed in all of us the need for status.

Take any self-help guru that’s made a lot of money and ask them why they keep working instead of retiring.

They’ll probably tell you what Robbins will tell you, that it’s because they like helping people. That helping others brings them joy. The ones who tell you this, and only this, deserve some side eye.

I believe they’re telling the truth — but I think it’s only half the truth. Whether they’ll admit it or not, they also love the attention, they love the status their position of power affords them.

This is just unconscious behavior that everyone deals with, myself included. We are all seeking status, every day, every interaction we have with other people.

In “I Am Not Your Guru,” I saw someone obsessed with helping other people, to a point where it seemed delusional. This is probably the best-worst thing you can be obsessed with in life. But I think it’s telling about the pulse in the room at some of these live events. Desperation feeds on desperation.

If you’ve watched the documentary, I’d love to hear your thoughts.

Nick Papple
Managing Editor
Success Formula Daily

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A Complete Guide To Building A Strong Web Presence For Your Startup

Now is a fascinating time to start your own business. While it is true that there has never been more competition around than there is now, there are also benefits of getting started in business today.

The good news about starting a business in 2016 is that there are more tools at your disposal now than there ever has been previously. The other good news is that many of those tools aren’t going to cost you very much, and sometimes they might even be free of charge.

Far and away the most important tool to develop in the last couple of decades is the world wide web. Nowadays, this has become so prevalent that we consider it a normal part of our everyday lives.

What this means for you as a business owner is that you can’t afford to ignore it. If you want your business to be a competitive force in the world today, then you need to put a considerable amount of effort into your web presence.

Building it, maintaining it – most of all, making it stand out. The world of business is competitive – and nowhere is this truer than online.

With that in mind, let’s take a look at how to get started in building your business’ online presence. Here is everything you will need to know.

Choose your domain & host

The first step in building your web presence is one of the most important parts of the whole process. Yet, many people overlook its paramount importance. Such people end up rushing this stage, and they soon come to regret it.

We are talking about choosing your domain name. If you don’t already know, the domain name is the actual URL which people will type into their browser to reach your website. The reason this is important is because it sends an immediate message about your business.

People take away a lot of unconscious information from a domain name. If you already have a business name registered, then ideally you want your domain name to be exactly that. However, this is not always possible – and sob stories of domain names already being taken are rife everywhere.

One way that people often use to get around this is to find a good domain name first, and then name the business after it. Of course, it’s all up to you. The main thing to bear in mind is that it needs to be relevant to your business, short and snappy. Memorability is key here.

Once you have a good, solid domain name, it’s time to choose your web host. In an ideal world, your web hosting service will provide you with the ability to have a large amount of data stored on their servers.

This means that you can save money, as you won’t need the server space yourself. Many such hosting companies are included in WHSR choice of top hosting companies. Choosing a decent web hosting company can make all the difference when you are just starting to build your online presence.

Design & build your website

Once you have your domain and hosting sorted, the next step is to start designing your website. There are certain common features which a website needs to have to be successful. One of the most important things for your website is that it has a bold and original design.

Your website will be the first port of call for many of your potential clients and customers. As such, you want it to make a good first impression. Many business owners make the mistake of thinking that it is not so important.

But in reality, it is like the face of your business. So take your time and design a visually powerful site. You could even consider hiring a team of web designers if you wanted, to give it that professional edge.

Remember that a good website must be easy to navigate and access. Nobody likes having to deal with a difficult website! You should also try and keep your contact information on prominent display.

Ideally, this would be as a box on every page. That way, the information is always there to hand. The majority of your visitors will be looking for contact information, so this is vital.

Set up an email newsletter

Far and away one of the most effective means of getting your message into people’s homes is through their inbox. That’s why any strong web presence must include the possibility for clients to sign up to an email newsletter.

This can be a weekly newsletter highlighting some of the changes which have occurred within the company. Don’t underestimate the power of such a technique.

This has been known to be a powerful way of drawing in potential customers. You should consider this the first step in your web marketing. As such, it’s a vital aspect of your web presence.

Get social..fast

While we’re on the subject of marketing, remember that social media is just about your best friend. These days, marketing has been made extremely simple – and very cheap. Social media allows you the opportunity to engage with your customers and the general public in an open and friendly manner.

The trick with social media is to ensure that you are active and, what’s more, interactive. Don’t just set up an account and leave it there. Get involved with other users. Respond to queries or complaints.

Twitter, in particular, can be an effective tool for communicating with your customers. Social media is like a one-size-fits-all tool for marketing your business. And what’s more, it doesn’t even have to cost you a penny.

Or if you prefer, you can spend money on it, and promote your business even more effectively through the use of promoted posts and the like. You should consider social media an essential part of building your web presence.

Remember mobile

Finally, just a point to say that you should remember the importance of being mobile-accessible. Wherever your business appears on the internet, ensure that it is mobile-friendly. This is not just a matter of courtesy.

93% of small business websites are not mobile compatible – and this results in lost sales. Give your business the edge by taking mobile access into account every step of the way.

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