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HVAC businesses and services have been around for a long time. After all, one of the most basic human comforts we enjoy is being able to control the temperature in our own homes and businesses. However, as society has evolved, so has the way the businesses market to target audiences.
Unfortunately, if you can’t keep up with industry trends and consumer patterns, your business has no hope of making it, let alone thriving. We’re here to help.
Keep reading for our top HVAC marketing strategies to stay relevant in today’s digital business arena
Social Media Marketing
Nearly 72% of Americans use at least one type of social media. While many believed it would simply be a fad that died out after a couple of years, reality has provided an alternative scenario. Social media grows stronger and more influential each year.
As a startup small business, you can use these platforms to get the word out to your community about your products and services. People won’t call you to come to fix or replace their air conditioner or heater if they don’t know you exist.
Use organic social media marketing to slowly amass a following. Post engaging content and encourage your followers to like, share, and comment on your posts to extend your reach to their audiences.
You can also use paid social media advertising to select the exact demographic of people you want seeing your ads based on location, gender, and more. Paid social media advertising also offers valuable insight into how well your ads perform.
One of the most important HVAC marketing strategies is learning how to use search engine optimization for increasing traffic to your website. SEO is the algorithm search engines use to find relevant information based on keyword searches.
For example, if someone in your area types in “HVAC services near me,” will your website come up in the search engine results?
Improve your SEO by:
- Adding blog articles to your site full of keywords and topical information
- Using multiple forms of media embedded with SEO data (pictures, infographics, videos, headers, and titles)
- Using internal and external links
- Getting backlinks from other credible websites
SEO coding is a difficult skill to master, but one of the most valuable.
Email marketing is also important for keeping your company in the minds of past, present, and future customers. Encourage consumers to subscribe to your email list by offering exclusive offers, free inspections, and more.
Then, send them a few emails a month with valuable content. This could be informational pieces about HVAC maintenance and upkeep, discounts for services, and more. The key is to give your subscribers incentives to open each email you send to make sure they’re getting your message.
Finally, understand that some of the most successful HVAC marketing strategies are worth investing in. For example, pay per click advertising allows you to publish ads on host websites. This grants you access to their audiences.
Any time a user clicks on your ad, you pay the host site a predetermined amount. You can also use PPC advertising on search engine sites to ensure your website comes up at the top fo the results pages for certain keyword searches.
Looking for More HVAC Marketing Strategies or Small Business Advice?
We know how difficult it can be to open a new business. It’s all about getting your name and brand out there and gaining the trust of your community. However, this process is much easier said than done.
If you’re looking for additional HVAC marketing strategies or advice, be sure to check out some of our other business articles before you go. Good luck!