Roger Pettingell is the premier real estate agent in Sarasota. As the #1 Coldwell Banker real estate agent in Florida, he has made a reputation for himself that makes him stand out among all the other real estate agents in the state. Here is some advice that Pettingell has to offer any real estate agent seeking to make a name for themselves.
Become A Better Real Estate Agent
Although this may seem obvious, you’d be astonished at how many people fail to reply to potential clients. You’re essentially screening out a lot of your competition by responding to calls and emails promptly. Home sellers and buyers frequently send out a flood of emails to potential real estate brokers, and the first person who answers is often the one who wins the job.
After all is said and done, expeditious communication will be rewarded, and clients will be much more likely to refer you to a family member or friend, says Pettingell. This is how referrals are cultivated, which can be the bread and butter of an agent’s arsenal.
Roger Pettingell explains that It’s also critical to match whatever mode of communication was used to contact you, whether text, email, Skype, or phone. People always expect to hear back from you in whatever mode was sent to you unless otherwise indicated.
Populate Social Media
Many individuals conduct background reputation checks on potential agents before calling or emailing them. They often do this by going through past social media posts. Don’t consider it a breach of privacy. Instead, look at it as an opportunity to outsmart your peers.
You must be respectful and nice in all of your messages, and you should avoid writing anything political or contentious if at all possible because you never know who you could upset or why.
Roger Pettingell advises avoiding posting anything that casts you in a negative light. Your Saturday night get-together with your closest friends may look innocuous to you and them, but it may appear like reckless behavior to a stranger. Create a company page and keep your social media accounts in private mode.
The greatest platform to be on is definitely Facebook, but other options include Twitter, Instagram, LinkedIn, Pinterest, TikTok, and even YouTube. In other words, the more significant your professional web presence, the better. It reassures prospects that you know what you’re doing, especially if you include testimonials from previous customers, says Pettingell.
If you’ve been selling properties for a long time, you’ve probably developed a specialty in selling some types of real estate over others. You should not be hesitant to declare what you’re excellent at, even if you don’t want to limit yourself to a particular specialty just yet.
Whether it’s a specific neighborhood or a sort of loan, declare and promote your specialty on your website and social media posting, Pettingell advises. When a property seller or buyer needs to choose between you and a rival, you’ll almost certainly be ahead of the competition if you define your specialties clearly.
If one day you would like to be in the position that Roger Pettengell says to consider implementing one or all of these professional tips. You might find yourself on the top agent’s list in your state!