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Aggressive and strategic marketing is imperative to the success of any business, large or small. That’s why companies like Procter and Gamble spend a staggering $11.5 billion on marketing every year.
However, you don’t have to spend billions or even thousands of dollars to effectively market your goods and services. Proper marketing is about leveraging the right channels and tactics to promote your products to the right audience. But this is easier said than done for most businesses.
If you need a little marketing advice to boost your business, you’re in good company. In today’s post, we’ll be showing you how to market goods and services for maximum profits.
Create Introductory Offers
Launching a new product presents the ideal opportunity to expand or reignite interest in your customer base. An ostentatious product launch is great and will certainly spark the conversation. However, if you want to take it up a notch, consider creating introductory offers.
This introductory offer will persuade your target audience to try the product. Everyone knows how hard it is to say no to a good deal.
An introductory offer can take many forms, including:
- Slashed prices for a limited time
- A buy one get one deal
- Voucher or coupon with every purchase
- Double loyalty points for customers in your loyalty program
What makes an introductory offer “introductory” is the fact that it doesn’t last. Remember to emphasize this tiny detail to instill a sense of urgency in your customers. It works like a charm.
Start a Loyalty Program
Did you know that getting a new customer can cost up to five times the cost of retaining an existing one? While expanding your customer base is a marketing goal, don’t forget about the ones you have. A loyalty program is a great way to appreciate your current customers.
It can either be a free or paid loyalty program, but the former works best for marketing. The premise of a loyalty program is simple. Award your customers for every item they buy or for every amount of money they spend on your products.
Customers can then use these points to get rewards or special discounts on their items. Also, let customers who join the loyalty program enjoy certain perks. These perks could be discounts, free shipping, freebies, and much more.
Remember, word gets around. Treat your customers right, and new ones will start streaming in from everywhere.
Run a Contest on Social Media
These days, everyone is on social media, and what better way to promote your business than by getting on all major social media platforms? Creating a social media profile is just part of the process. You also have to post regularly and engage with your followers.
A social media contest is a fun way to communicate with your customers and create buzz. A simple give-away will attract lots of participants and spark the conversation. For Instagram, start an Instagram photo contest where followers take pictures of your product, and the person with the picture that gets the most likes wins.
There are many easy ways to create a social media contest to market your product. The best part is that the contents don’t cost a thing.
Use Email to Spread the Word
With all the hype around social media and paid ads, email marketing has sort of taken a back seat. However, this doesn’t mean that you should remove email from your marketing strategy. In fact, using email can give you a competitive advantage over your competitors.
Email campaigns are especially useful for product launches and special announcements. Send broadcast emails to your target audience and give them incentives to subscribe to your email list. You can never go wrong with a consistent and cohesive email campaign.
Here are a couple of tips to craft stand out marketing emails:
- Speak your value proposition in the subject line
- Focus on the product’s benefit than its features
- Add preheader text t boost open rates
It’s worth noting that spamming your target audience with a plethora of emails will have the opposite effect.
Start a Blog Post
A blog post provides the perfect avenue to engage with your audience and spark interest. It can be the best place to redirect your customers if you don’t have a landing page for them. That way, they can learn more about your products and maybe purchase them.
A successful blog post is relevant, informative, and resonates with its target audience. If you don’t have the writing chops, you can always hire a freelance content writer. Starting a blog is an excellent way to retain your current customers and expand your customer base.
Share Customer Reviews
Sharing customer reviews speak volumes about a business’s confidence and credibility. It’s natural for potential customers to be skeptical about your product at first. Reading a few positive customer reviews will go a long way towards mitigating their suspicion.
Ask your customers to write reviews about your product, whether positive or negative. On your part, act accordingly to customer suggestions and make improvements where necessary. Doing so will go a long way towards getting you those positive reviews.
Reviews are especially important for marketing services. That’s because people can’t inspect a service in the store like they can a product. Most potential customers base their decisions to buy a service on customer reviews.
Run Facebook Ads
Facebook is the world’s largest social media platform and the perfect place to market your goods and services. Facebook runs a special ad program called Facebook ads. This program is incredibly effective because it uses algorithms to show your ads to people that are likely to buy your product.
Facebook ads can be a tad complicated, particularly if you’re new to social media marketing and paid ads. That’s why we recommend getting help from marketing agencies like https://www.grizzlymarketing.com/ for a successful Facebook ad campaign.
Marketing Goods and Services Made Easy
The information above should make marketing your goods and services a walk in the park. Take these marketing tips to heart and you’re destined to succeed.
For more informative content, check out the other posts on the site.