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Since the advent of high-speed Internet, social media has been one of the most important aspects of our everyday lives. There are more people in the world with a social media account than there are without one. We use it to connect and socialize with each other regardless of where we are in the world.
This instantaneous communication with just the click of a button is not just incredibly useful to individuals however, it has slowly become the lifeblood of any modern-day business. With a social media account, businesses can enjoy a ton of benefits. With some platforms boasting a user base of over a billion active people worldwide, businesses have potential access to the market on a grand and global scale, all at almost zero costs.
These social media platforms have revolutionized the way businesses market their brands and advertise their products. Not only has social media humanized brands more than ever, but it has also provided businesses with the ability to introduce and sell their products and services on a global level. These benefits alone make social media an essential part of growing your business.
However, with the rather wide selection of social media platforms, it goes without saying that some of them are more optimized for businesses than others. It is, however, generally agreed upon by many business owners in the world that Instagram is by far the superior choice when it comes to pushing for growth.
Thus, creating a business account on Instagram is one of the key steps in ensuring the success of your business. However, it is not as easy as it sounds. The downside to these benefits is that it is public to every other business, meaning the competition on the platform can be ruthless and cutthroat. Yet, this does not mean you are more likely to fail than to succeed. In fact, by knowing a few core tricks to Instagram marketing, your business is almost guaranteed to grow. Here are some of the tips on how to grow your business using Instagram.
Tips to grow your business using Instagram
Your personality should be evident
Instagram is above all, a social media platform. That means, even if you are a business, you have to be social. The more robotic and non-human you sound, the more you will inadvertently turn away potential customers and new followers.
Instead, a surefire way to prevent this from happening is to speak from the heart. Your personality should be evident in every single post, and your tone of voice must be memorable to the general public. One company that does this incredibly well is the fast-food chain Wendy’s. Have a look at their Instagram account to know how they utilize this tactic.
With over 1 billion users worldwide, you might have access to a much larger audience than you could ever dream of. However, this comes with a drawback. Your posts might be lost in the void, given the fact that there are over a million new posts every minute.
By using hashtags, you can set a theme, tone, and topic for your post. This works even better when using a service like TaskAnt, which will help you to choose the best hashtags that will generate the most engagement. Not only does this translate to many people being able to see it; the best part of it all is the fact that the people who will eventually see it are the people that matter in your industry. With hashtags, only specific demographics of people are targeted for your post.
One of the biggest rookie mistakes that many new businesses tend to make on Instagram is posting at irregular intervals. Without consistent daily posts, your audience will eventually lose interest in what you have to say, or they might forget about you.
To stay relevant and on top of your game, you must always make it a point to make a post, since this is one of the best ways to get new followers. The best-case scenario is a great quality post once a day or once every couple of days, and posted around the same time. You can make this easier yourself by scheduling your posts so that they automatically are uploaded when the timer is up.
This way, your followers and customers are always updated and know that you are active on the social media platform, ensuring that they will remain invested in your business. Do this for the long run and you are bound to grow your brand and success through Instagram.