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There are 1 billion active users on Instagram every month. Reach new people by running Instagram ads.
Are you wondering how you can get the most out of your IG promotions? Not to worry! In this guide, we’ll go over tips on advertising.
Want to learn more? Keep reading to find out.
Let’s Talk About Hashtags and IG Promotions
Think about what hashtags you’ll use on your Instagram ads. Pick hashtags that are well-known but not too popular, or you won’t stand out.
Type in a few words in the search bar so you can research hashtags.
Don’t pick the hashtag with the highest number, because your post won’t last long in the recent top feed.
Find out what your competitors use on their posts. Research a few of your competitors and pick out some hashtags to try out.
People outside of your existing following will find your posts with hashtags. If you’re looking to build your audience, you can buy followers here.
Run a Giveaway with an Influencer or Business
Contests can help increase post engagement because people love to win free things. For example, if someone is giving away a trip or a month’s supply of gas, most will share and repost the content.
If you don’t have a vast following, work with another influencer or popular business. Think about who to reach out to in your local community.
There are many benefits to hosting a giveaway with another business or influencer. You will gain more likes on your Instagram ad, and people will follow you.
When Is Your Audience Active?
Did you know you can schedule when your ad shows up? This is an excellent method to make sure you’re advertising to people at a specific time.
Think about your audience to determine when they are online. If you can’t figure this out, you can work it out by trial and error.
For example, if you’re an online retailer, target your followers when they shop online.
Make Use of Instagram Stories
Instagram stories is a Snapchat-like feature. You can post an image or video that will last for 24 hours. Your image or video can increase brand engagement, or you can post your ad in your stories.
This tool will help you increase your presence on Instagram. Work on sharing more stories every week. Run an Instagram story ad and see how it compares to a posted ad.
You could get featured on Instagram’s Explore page. Users go to this page to discover new content. Based on the accounts you follow, Instagram will choose what account gets featured.
Create more interesting Instagram stories so you can get featured on this page. Showing up on Instagram’s Explore page can increase engagement to your profile.
Want to Learn More?
We hope you found this guide on IG promotions insightful. Consider partnering up with local businesses and host a giveaway.
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