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Is your current marketing strategy a good fit? Many small businesses fall into the trap of thinking “too big” when it comes to marketing.
SME Marketing caters to the needs of small to medium-sized enterprises. These strategies are designed for short to long-term goals, limited SME budgets, local results, brand awareness, and more small business objectives.
Startup budgets are small, and every marketing dollar counts. Adopting a global marketing strategy makes sense for established multinational companies, but most SMEs start at a local or nationwide level.
Let’s dive into the basics of SME marketing to discover tips for your next strategy.
Local SME Marketing
Local marketing is a cornerstone of many SME business strategies. While you’re not competing on a global scale, local competition is still tough. Ensure your marketing strategy is optimized for local results.
Leverage all local Google marketing products. Google is more than a simple search engine. It offers a full local marketing suite free of charge.
Google My Business
Start by creating a Google “My Business” Listing. You’ll need an official business address, website, and phone number to get started.
Once verified, Google will generate a prominent knowledge panel with your company name, business description, phone number, hours of operation, website, social media profiles, and reviews.
My Business also generates a Google Map Listing that appears at the top of the page; however, you can choose to opt-out of Google Map visibility.
Google also offers a PPC marketing suite, complete with search ads (Adwords), YouTube advertising, Google shopping ads, and display ads on partner websites.
If you want to generate local visibility quickly, run a local Adwords campaign. These ads appear above organic search results and can increase brand awareness by 80%.
Want to increase appointments and bookings?
Local services like dentist offices and auto shops are more likely to receive customer phone calls than emails or social media DMs. If you want to drive more calls, include “call now” buttons to let customers call directly from Google ads.
One way to learn more about local PPC and SEO is to look at strategies from local marketing experts. Whether you’re attempting DIY marketing or hiring an agency, arm yourself with as much knowledge as possible.
SME Marketing Tips for Facebook
Social media marketing isn’t off the table, but if you want to reach locals, Facebook is your best bet for social media conversions. Facebook was the first social media site that catered to local SMEs.
Creating a Facebook business page is entirely free. There’s a lot you can do with little to no money. You can upload a cool social media design, craft compelling posts, add photos and videos, hashtag, send page invites, integrate Instagram, and enable reviews.
You need a Facebook business page to run ad campaigns on the platform. Facebook lets you target preferred demographics and interests. Ad targeting increases the likelihood of conversions. Like PPC, you pay per engagement; that’s why Facebook marketing is one of the most cost-effective SME marketing strategies.
Start Growing Your SME
High-converting SME marketing strategies are essential for scaling. Remember these tips as you develop the perfect SME strategy for your business.
Marketing never quits! Visit our blog for the latest marketing tips and trends for growing SMEs.