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Did you know that Americans take 405 million long-distance business trips each year?
Events, tradeshows, and conferences are often the destination of these business trips. But, with the rise of digital communication, you don’t always have to travel to be present at global events.
Virtual events are a great way to combat the burden of business travel. However, how can you ensure participants log on to attend your event?
We can help you out! Keep reading below to learn how to get people to come to your event!
Simple Tips on How to Get People to Come to Your Event Online
Holding a virtual event isn’t all that different from a physical, in-person event. You have to time everything well, provide your guests with engaging content, and ensure everything’s running smoothly. After all, organising events online requires pretty much the same effort as planning a live one.
However, they run best when you can rope in guests through effective online campaigning.
1. Create Content
The internet is a visually-driven place, so it’s important to create content that appeals to the eyes. Pictures and videos are a great way to drive up interest in your event. Create an event trailer video that touches on the highlights of the event and what guests will get out of it.
If you run an email newsletter or a blog, create a text pitch to send to your readers. Like a trailer, it should hit on the high points of the event without giving an overload of information and killing the purpose of the event.
2. Request Engagement
Sending out a private notice, whether it’s via email or text or DMs, is a great way to inform guests about your online event. Linking them to a page where they can either register or buy tickets for the event will create a personal connection with the guest. Sending out a polite email reminder a day or two before the event is a good way to reestablish that connection.
3. Keep Them Wanting More
The internet is an amazing resource. So, what can your event provide that guests can’t find on their own?
When wondering how to get people to come to your event, you have to identify the one-of-a-kind qualities of your event. Give your audience enough of a taste of the event’s content that they’ll want to learn more about the event’s content.
As an event leader, it can be difficult to pinpoint what points to push from your event when advertising. You can read more here to learn how a marketing team can help you expertly market your online event.
4. Create an Event Page
An event page is a perfect way to give a professional edge to your event. You can either create a standalone page or add a page on your pre-existing website.
Event pages are perfect because they can outline all the nitty-gritty details that you might want to hold off on sharing in an email or simple invite. It’s also a place that you can offer the option to ask questions regarding the event.
Pulling It All Together
An online event can be just as stressful as an in-person event, but these tips on how to get people to come to your event should help alleviate some of the anxiety. Tapping into your digital resources is crucial to drawing in guests, and it will undoubtedly help you have a successful online event.
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