Instagram has become one of the most popular social media platforms in recent years, passing some of its competitors. Today, over 1 billion users log on to Instagram each month. That makes it an ideal platform for advertising a business and getting your content out there.
But if you’re new to Instagram, it can be challenging to get started. How do you get noticed and draw traffic to your account?
If you’re wondering how to get more followers on Instagram, keep reading to learn about some different tactics that you can try.
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Make Sure to Optimize Your Account
Before embarking on a mission to get more followers, you should first make sure that you’ve fully optimized your account. If you have a brand, think of your Instagram account as the homepage.
As a homepage, your account should have a suitable username, profile, bio, and image captions. If your account lacks any of these, it can make things unclear. A link in your bio can help promote traffic to a website.
You should also make sure that your username is easy to search for and remember. In most cases, this means that it should be similar to your brand name. Eliminate any special characters or numbers, as these can make it difficult to remember.
If you acquire a following on Instagram, an easy way to lose it is by posting at random intervals. Make sure you are consistent with your posting, and that you help them remember why they followed you in the first place.
Keep a regular posting schedule. Avoid spamming people with too many posts throughout the day. Nonetheless, make an effort to post enough to get your content out there. Millions of people log on to Instagram every day, so by posting often, you can attract a greater following.
Posts in the late morning and early afternoon can be the most effective at getting noticed and attracting attention from users. Whenever you choose to post, be consistent.
Find Partners and Brand Advocates
As your brand and Instagram account grow larger, you’ll be able to attract a larger audience. As your audience gets larger, you’ll have more interested customers and buyers.
Try holding different campaigns to get your brand noticed. One tactic you can try is a user-generated contest. That will get your brand across different users’ accounts. You can also try holding an Instagram contest. Both of these campaigns show your dedication to your customers and followers.
Ensure that as your account grows, you continue to provide substance and value to the people who follow you. Nobody wants to follow an account that seems only concerned with sales and profit.
Avoid Fake Followers
When you’re first getting started on Instagram, it can seem tempting to want to buy followers to increase the number of people viewing your account. However, understand that there is a clear difference between fake followers and actual users.
Fake followers may increase your follower number and the number of likes on your photos, but they won’t engage or do anything else with your brand. It can also turn off actual customers to your account, as it seems disingenuous.
One tactic you can use to try to get legitimate followers is a shoutout for shoutout. Check out this guide that explains how to go about doing it, as well as what you can expect to get out of it.
Advertise Your Account
If you don’t take steps to advertise and promote your Instagram account, how do you expect people to find it?
If you do want people to notice your account, you have to look for different places where you can display it. Add social media buttons to your website to help people jump over to your account. You can also cross-promote on other platforms, such as Twitter or Facebook.
Instead of asking for a follow, try to find unique ways to draw attention to your Instagram. Post exclusive content, and make sure you give people a reason to follow you.
Have a Content Strategy
Although it can be difficult to figure out what people like, you should take steps to tailor your Instagram to what your followers want. After posting on Instagram for a while, you’ll discover what people like.
Little details can make a big difference. Pay attention to filters, captions, photo content, and the time you post. You should also make sure that you keep up with the latest Instagram trends. Doing so will help your account stay relevant with the times.
If you have the money, you can also take advantage of different analytic tools. These can give you a clear explanation as to what works and what doesn’t on your Instagram.
One of the oldest and most effective tricks in the book to get Instagram followers is to take advantage of hashtags. When you add a hashtag to your photos, other users can stumble upon your picture and look at your account.
However, be aware that not all hashtags are a good idea to use. Hashtags such as “love” or “photography” have hundreds of millions of corresponding photos. That means that your photo will get lost amongst them.
Try to find a hashtag that is unique but effective. You can also consider creating your own branded hashtag.
Wondering How to Get More Followers on Instagram? Try Following These Tips
Whether you own a brand or are trying to promote your own personal Instagram account, you may be on the hunt for more followers. If you’re wondering how to get more followers on Instagram, following this guide can be a good place to start. You’ll be able to grow your followers, as well as how much they engage with your account.
Do you have any other suggestions on how to increase Instagram followers? Let us know in a comment below!
If you found this article to be helpful, don’t forget to take a look at some of our other blog posts to read more guides and tips.