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The e-commerce industry is booming and Florida isn’t far behind in terms of e-commerce sales volume. As a matter of fact, the expansion of e-commerce brands is expected to spur growth as the state continues to reel from the impact of the COVID-19 pandemic on the tourism sector. So, the question is how to get more e-commerce sales.
With that being said, local e-commerce markets will expand as more and more brick-and-mortar businesses migrate online. However, not all businesses will see the same level of success when it comes to generating more e-commerce sales. Still, it is possible for a new e-commerce business in Florida to thrive amid the challenges brought about by the COVID-19 pandemic. All it takes is using the right sales-boosting strategies.
Here are a few you can start with
Invest in a great website
The most basic component of e-commerce is the process of setting up an effective online platform. It is one thing to create a website that provides relevant information to your customers, but it is another to actually nudge them towards making a purchase. For this reason, you will need to spend the bulk of your time and resources developing a website that’s responsive, navigable, and convenient.
For this, start by using a straightforward layout that puts more focus on the products you are selling. You also need to simplify the sales process. This would mean limiting the number of steps your customers must take in order to finalize a transaction. You also need to build a website that does not take too long to load across different devices. By setting up a great website on platforms like WordPress and Shopify, you make it easier for your customers to purchase your products. This will also help improve your e-commerce sales numbers in the long run.
Start a digital marketing campaign
Whether you believe it or not, your website constitutes a part of your efforts to raise your e-commerce sales numbers. You still need to promote your products across different channels and invite potential customers to make purchases. For this, you will need to have an effective social media presence by setting up business profiles on sites like LinkedIn, Facebook, or Instagram. You can also use email and video marketing that is targeted towards current and potential customers.
Lastly, you also need to increase your e-commerce site’s position on search engines such as Yahoo and Google. SEO may seem too much for small businesses to take in, but there is always the option of getting help from SEO companies that specialize in providing data-driven rankings.
Develop and share great content
When it comes to getting more e-commerce customers in Florida, it’s essential to create content that’s close to home. In other words, you need to provide valuable and actionable information based on your location and target audience. For instance, if your business sells pet accessories in Orlando, you can create content that is targeted towards Orlando owners who use search terms such as “leashes” or “organic dog food. Look for video tutorials and reviews for ideas on how you can deliver value.
Nowadays, you can’t just rely on having a storefront in order to increase your sales numbers. You need to use modern tools and approaches that allow you to reach out to customers, most of whom find e-commerce as a more convenient and safer means to shop for the things they need.