We are surrounded by color, from the sky to the fields, the houses and the streets we live on.  Nothing is black and white. But some of us love the color black and wear nothing else. Others, choose bright colors and adorn themselves with lavish designs and patterns.  The color green is our okay to proceed while the color red reminds us to stop and wait.

But could it be that the colors we see and choose are impacting the way we feel and influence the way we make choices and decisions. Some of us have colorful personalities and look for fun activities like checking into a Vegas casino online, whilst others may be content to pursue more sedate activities and hobbies.

There has been a lot of research done on the use of color and its effects on people.  It has been found that colors do in fact have an impact on our moods and feelings. People are drawn to certain colors and not to others.  Therefore, colors can and do get used to create moods and feelings. By taking a closer look at the colors people choose in their homes and work environment we can get a more informed view of why and how this comes about.

Colors surround us on a daily basis whether we are aware of it or not.  Undoubtedly many people are not aware of how much they impact us personally.  People connect specific colors with certain things and different colors have been found to bring out particular feelings and emotions.

As we age, we have more understanding about colors and how they are able to portray feelings and emotions. Happy colors are bright while dark ones tend to represent more somber emotions.  There are many different colors and tones on the color spectrum and all are able to create different moods and feelings.

The colors of the spectrum

We have primary colors: red, blue and yellow. Then come the secondary colors, orange, purple and green, made from a mix of two primary colors. Lastly, we have the tertiary colors which are a mix of a primary and secondary colors.  Much research has been done on the impact of individual colors. Red, a much loved, color represents passion and intensity but there is some indication that it can impact a person’s blood pressure causing it to rise.

The color yellow is associated with happiness but too much yellow can produce irritability. The most popular color is blue. It produces a relaxed and calming ambience and is thought to actually lower a person’s blood pressure.  Green connects us to nature and feelings of serenity while purple is associated with spirituality and royalty.

Orange is warm and friendly and draws you in and then there is white, the color of purity and simplicity.  The dark colors, black and grey are often associated with darker emotions and feelings of loss.

The use of cognitive psychology

Research has shown that each color really does produce certain feelings in people and has an impact on bodily functioning.  From this perspective, it would be useful to learn how these biological changes in bodily functions impact emotions, behavior and thought processes.  As we have seen, the color red raises blood pressure and the color blue does the exact opposite. Every color on the spectrum has an influence on our biological processes and in turn on our emotions and choices.

When we experience colors, our minds form unconscious conclusions.  Studies have found that colors do affect us cognitively and therefore have an impact on how we live out our lives. Cognitive Psychology looks at how people’s minds work from reasoning to memory to language acquisition to problem solving.

Its main focus is on the unconscious mind and how these unconscious processes affect the choices and decisions that people make.   In children’s first books colors are often depicted to represent certain pictures or things and this is a learning tool. As adults we too may need some help in defining and understanding the things we see. Colors can help us to do this.

Color and its influences

There is no end to the way in which color affects our lives.   The color of a particular food might deter you from eating it. However, we may not necessarily be aware that it might be the color that is influencing us.   Kitchens or dining rooms painted purple or blue have been found to lower appetite.

The argument is that because there are few foods in blue or purple, we unconsciously reject them when we see these colors.  The opposite is true for yellow or orange foods which are happy and recognized colors of foods and therefore encourage consumption.  It is possible that the color of a person’s hair can influence whether they are accepted for a job.

It could be that a prospective employer interviewing a potential employee, perceives, say, blonds as opposed to dark haired people as less responsible and perhaps those wearing more sedate colors, like brown or black, as opposed to red, as a better bet.

All cultures stress the importance of particular colors. They can represent certain religious elements.  Cognitively, colors impact us without us really knowing it. We grew up with certain colors representing certain family and moral rules, either good or bad.  Different colors can cause specific emotions to enter the mind and may affect the way in which they make decisions.

A happy and calm person is likely to think more clearly and make wiser choices than someone who is stressed and angry.

Benefits of cognitive psychology

Using cognitive psychology, it could be that we can improve people’s lives by enhancing their memory and their decision- making skills.  Learning more about the impact of color on how people feel and how color affects a person’s biology, will enable us to understand much more about the ways in which we learn and assimilate information.

People will be able to make more informed choices that will improve their lives.   They can choose colors that will enhance and encourage them in the direction in which they wish to go.  Looking at colors from a cognitive perspective, shows us why a leader might be drawn to the color purple or why friendly and warm people might like the color orange.  We can learn quitter a lot about those around us.

Colors, using the perspective of cognitive psychology, can be useful in organizing other areas of life and society. In certain fields, such as law enforcement, for instance, calming colors could be used for the walls where people are questioned. This could also be done in hospitals and clinics where there is a need to create a safe and relaxed atmosphere.  Also, the use of bright colors to promote a cheerful environment for the patients.

The use of cognitive psychology in understanding color has enabled us to learn a lot about life’s mysteries.  However, we still have a way to go and there is still much to learn and understand about the mind, how we learn things, how we make decisions, and many other processes of the mind.

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