Are you looking to create a personal brand?

Perhaps you want to pursue a career as an online influencer. Or you want to become a motivational speaker. Or a career coach.

Heck, you don’t need to have any business or career goals to want to build a personal brand. You could be doing it for personal satisfaction.

Regardless of your motivation, building your personal brand isn’t a walk in the pack. You need to know what you’re doing; otherwise, you could be taking two steps forward and one step backward — perpetually.

If you need some expert help, you’ve come to the right place. Read on to learn what it takes to establish an effective personal brand.

What Are Your Goals for Building a Personal Brand?


The first step to build a personal brand is to establish your goals.

Typically, there are two types of goals: career-related goals and business-related goals.

Are you building a personal brand so that it can help you break into a certain career or become more successful? Or is the personal brand you’re building an extension of a business you’re already running?

This is important to figure out because your personal brand should align with your long-term goals.

For example, if you own a law firm, you certainly want your personal brand to be centered on the legal profession. Your aim is to brand yourself as the best lawyer in your area of specialization. When you build you build a solid brand as a lawyer, your law firm will get a boost by virtue of association.

What Do You Represent?

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If you look at some of the biggest personal brands out there, you’ll notice a trend: they’re all built around a specific value or mission.

For instance, what first comes to mind when you think of Kim Kardashian? It’s hard not to think about beauty and fashion, right?

As such, you need to find out what you represent and focus on building your personal brand around it. And, don’t just settle on a mission or value because it’s potentially lucrative or is trending.

You need to choose something that you’re passionate about. If you’re passionate about climate change, build your personal brand around sustainable living.

Walk the Talk

A key part of building a personal brand is actually walking the talk. It’s easy to say that you’re passionate about the environment on your social media channels, but if your actions don’t show that you’re indeed passionate about the subject, you won’t be doing your brand-building efforts any favors.

So, act. Don’t just talk.

Leverage the Power of Digital Media

Leverage the Power of Digital Media

Thanks to social media, building a brand today isn’t as difficult as it was decades ago. With digital tools like social media, blogs, and websites, you have a good opportunity to build a big personal brand.

If you’re already using them, focus on increasing online presence. Find new channels that align with your brand and audience and start using them actively. Create compelling content that can attract new followers or fans.

Build Your Personal Brand the Right Way

It’s important to build your personal brand, especially if you’re doing it for the sake of your career or business. It’ll take time and you need to follow the right steps, as fleshed out above. You can also enlist the services of a branding specialist.

Keep tabs on our blog for more branding tips and advice.

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The Unbreakable Rules of Social Media Marketing

The buzz surrounding Social Media Marketing would seem to suggest that it is the ideal way for any individual or business to increase their online presence.

Now, Social Media Marketing (SMM) firms are springing up like mushrooms and devotedly spreading the message of the importance of social media like Facebook and Twitter.

But is this form of marketing worth the hype? One thing is for certain; social media has now indeed become a favourite choice of platform for marketing a plethora of products and services.

But to succeed in the highly competitive SMM arena, one has to go far beyond the so-called tried and tested methods of “community engagement” to turn the marketing campaign into a success. This is where the golden rules of marketing come into play.

The unbreakable rules of social media marketing

So what are the fundamental rules that can lead to a successful SMM campaign? These are not overly complicated or time-consuming methods, but simple ways that are often ignored by marketers.

Rule 1: Content is king

Yes! Marketing on social media is unlikely to succeed by posting fluff content with little or no value. To gain attention from the audience, your content needs to be unique and through provoking.

The ideal way to engage the audience while building your brand reputation is by posting quality content on a regular basis, which is not just a collection of information from other websites.

Try to match your content to your product and your market, as this will have the most chance of being well received by your audience as well as generating revenue.

An example, this post on The Canvas Factory blog, about photographic techniques. Great match to the product and the audience, no doubt it performed well.

Rule 2: Listen more

Far too many social media marketers are involved in making posts on such a frequent basis that they forget listening to the feedback of their audience. Y

our marketing campaign will fall flat on its face if it does not aim to build a rapport with the public and fails to deliver what they want. It’s very easy to buy likes on Facebook but getting people to participate on posts or conversations is an entirely different ballpark.

Rule 3: Be genuine

You’re probably saying to yourself “what’s up with all these clichés?” but this rule is as important as any other. You would want your marketing campaign to be community driven and genuine in its approach.

What does this mean? It means you’ll have to interact with the audience as a human and not a corporate gizmo. If you truly want organic likes and followers, your marketing strategy better involve prompt replies and round-the-clock help.

A great example of failing to be genuine can be found in the ‘Fresh in Our Memories’ promotion from Woolworths on Anzac day. Huge backlash, huge miss.

Rule 4: Expand your reach

Don’t just put your all your money on Facebook, Twitter, and YouTube because there are dozens of other social networking sites that you can leverage.

To make the most out of your Social Media Marketing, utilize different platforms like Instagram, Pinterest, Google+, Tumble, and others. You may be shocked when you find out how much all these lesser known social networking sites can contribute to the growth of your online presence.

Rule 5: Give it time

If Rome wasn’t built in a day, you shouldn’t expect your brand to be known throughout the world at the same time. No, you’re not building a city but what you’re doing is going take time and effort.

An effective SMM strategy always focuses on attaining long-term results and seeks to establish a reputation by consistent service. If you can prove that your business is trustworthy, followers will automatically increase.

Final words

If you follow the five unbreakable as mentioned above with a passion and have the presence of mind to adapt to changing scenarios, it shouldn’t take you long to establish your business as a reputed online identity.

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