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Without a brand, your business has no identity or story. And in today’s day and age, it’s this identity that allows you to connect with the right audience and bring in the revenue that you need in order to get a foothold in your industry.
Creating a recognizable brand and presenting it consistently online helps to boost revenue by as much as 23 percent. Not only this, but 89 percent of consumers remain loyal to a brand that they can relate to — this is why your story is so important.
Here’s how to build a brand online and build a customer base you can be proud of.
1. Be Unique, But Not Obscure
When building a brand it’s imperative that you stand out from the crowd in today’s world of advertising. This is where many brands tend to fall short — they’re just not memorable.
Figure out what your niche is, and what sets you apart from your competition. Then, create a brand that captures the attention of your audience, but also speaks loudly about what you offer.
And the best place to start is with your brand name. Being unique is fundamental to brand recognition, but make sure it’s still relatable and easy to understand for your audience.
2. Spend Time on a Recognisable Logo
Many of the most successful companies in the world are also the most recognizable. Nike, McDonald’s, Coca-Cola, Apple, and Microsoft — to name a few — have become the giants that they are because of branding and their iconic logos.
The success of your online presence today, as well as your brand recognition, relies on your logo. Make sure to spend a good amount of time and money on creating one that represents your business. It’s your logo that becomes synonymous with your success.
3. Prioritize User Experience
User experience is defined by how your audience encounters you online via your website, and other social media channels. When it comes to your online presence, you must prioritize the type of experience your average customer has.
One of the best investments you can make is building a beautiful, multi-functional, user-friendly website. Check out this web design company located here for expertise.
Take time to create social media pages and engaging content on channels such as Instagram, LinkedIn, Facebook, and yes, TikTok.
4. Share Your Brand Consistently
On the topic of social media channels, it’s more important than ever to convey your branding consistently across every single channel your market yourself on. This is the cornerstone of great digital marketing.
Ultimately, this consistency helps to improve your brand visibility online, as well as your organic reach (which is the best type of engagement). Be wary of creating ”salesy” or ”spammy” content — nothing drives away consumers more than this.
Spend time creating content that’s useful to your audience. And don’t forget about consistent engagement too. This means responding to direct messages, comments, complaints, etc., at all times.
5. Build a Solid Email List
You also need to think about how you’re going to reach your audience and spread brand awareness. This is where a killer email list can save your bacon and create real traction around your brand.
Email marketing is still very much alive and great for generating traffic. There are numerous ways of obtaining the email address of your average customer, but an incentive never hurts. Offer a discount code for their email, a freebie, or a complimentary product when they sign up to your website.
Build Your Business With the Power of Knowledge
In order to build a brand that garners the right attention, these are some of the first fundamental steps to take to set yourself off on the right path. If you’re in the business of building your knowledge so that you can be a better business owner, don’t miss out on the rest of this site.
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