So, you’ve completed the design of your landing page. Cheers! All that’s left to do now is go live, relax with a bottle of champagne, and watch the conversions roll in. If only marketing campaigns were that simple!

Your landing page’s initial version is just that: a first version. You can only find out what truly works by testing the page against a slightly different version and seeing which one performs better, no matter how much prior effort you put into building a conversion-optimized page.

Landing page A/B testing allows you to evaluate which landing page version gets more clicks, converts better, and has a lower bounce rate. Furthermore, you may refine your landing pages through several testing.

That may appear to be a lot of work, but conversions require it. Every component of your landing page jigsaw must fit together, and the parts must work together to generate more leads. We’ll go over the ABCs of A/B testing landing pages in this post based on our broad experience as an email marketing agency. So, let’s get this party started.

How Does A/B Testing Function And What Is It Used For

How Does A/B Testing Function

A/B testing compares two versions to discover which one performs best. This entails comparing two slightly different versions of the same page to discover which one has the best conversion rate when it comes to landing pages.

To begin with, you construct a customized version of your landing page with one change—the “variable”—that you believe would impact your conversion rate. This may be the positioning of your hero picture, the layout of your template, font of your headline, or your CTA. Later, two small yet highly engaged sets of your subscribers will be chosen as control audiences and be sent with the two versions of the same landing page with subtle yet impactful changes to see which one gets maximum engagement.

After the test is over, you compare the data from both versions of the page to determine if the new landing page had a good, negative, or no effect on your conversion rate. If the modification is beneficial, you can use the changed version as your new default landing page.

It’s critical to recognize that A/B testing isn’t a one-and-done exercise. It’s a continuous process of fine-tuning your campaign for optimum conversions by making little adjustments to your page. Every test you run builds on the one before it: even a bad result is helpful since it informs you about what won’t work when it comes to building your next test.

A/B testing is frequently stated in the same breath as multivariate testing. Although the two approaches are very similar, there are some significant variations between them. Multivariate testing examines many variables at once, whereas A/B testing compares two alternative versions (A and B) of a landing page by altering one variable at a time.

6 Steps To Successful Landing Page A/B Testing

Let’s break down A/B testing on landing pages into simple stages. There will be no confusion, this way.

1. To Select What To Test Initially, Understand User Behaviour. Understanding how your visitors interact with your site when they first arrive might help you determine what to A/B test first.

The essential thing to remember is that you will require this information before you can begin A/B testing landing pages. You want to start with things that will actually make a difference in the outcomes if you want to grow your brand and improve conversion rates quickly.

2. Defining The ‘A’ Version. For your landing page, use version A. A/B testing may be done on a brand-new landing page or one that currently exists on your site. Of course, the latter is less time-consuming, so start there if you’re currently receiving conversions from it.

3. Create Variation By Identifying Opportunities. Change one element to generate the variation now that you have control to analyze which factors do you think will have the most impact on conversions?

Successful Landing Page

4. Select An Effective A/B Testing Tool. When it comes to A/B testing landing pages, the right tools are crucial. There are several alternatives available. Use a tool that gives you a lot of flexibility and produces easy-to-understand outcomes.

5. Find Out How Long The A/B Testing Should Last. Each version should run for long enough to collect adequate data.

For example, if few people view each variant, you don’t want to rely on such choices of a handful of visitors. Instead, you should gather a lot of data from your audience so that you can make judgments that will benefit everyone.

6. Analyze The Outcomes Of The A/B Testing. Make sure you analyze the results properly and make changes if needed.

Mistakes To Avoid When Split Testing Your Landing Pages

Here are some of the most typical blunders to avoid while putting testing into action:

1. Failing To Account For Previous Testing Findings

It’s critical to remember your previous findings when deciding what to test next if you want to get the most out of A/B testing. To do this, you should retain a record of all previous tests, including any data on what worked and what didn’t. You’ll have a far greater chance of creating successful, data-driven hypotheses and avoiding accidentally repeating the same test if you have these records on hand.

2. Not Running Your Test For A Long Enough Period Of Time

How long should your A/B test last? The answer to this question varies depending on the circumstances, but one of the most important variables to consider is the amount of traffic you receive. You must ensure that your sample size is large enough to provide clear results, as with any statistical study. Simply said, the less traffic you get, the longer you should run your test before proclaiming a winner.

Cross-Browser testing Tools

3. Trying Too Many Variables At The Same Time

Unlike multivariate testing, A/B tests are most effective when only one or two variables are used. This makes determining which changes had a beneficial influence on your conversions. To prioritize your testing roadmap, use the ICE structure discussed before.

Summing Up

We’ve seen how A/B testing may be a very effective way to increase conversion rates on landing pages. It paves the way for more effective, revenue-generating initiatives by allowing you to determine what works and what doesn’t. Being an email marketing agency is one of the most important parts of our work. Now it’s up to you to put these concepts into action and build beautiful landing pages that work.

Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email Conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blogs.

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7 Best Javascript Frameworks of 2015 (and 2016 so far)

Front-end languages are a thing in the modern world. Today  Outsourcing Developers in Eastern Europe FreezePro Software will focus our attention on JavaScript and the most effective frameworks of 2015 based on it.

20 years ago, Brendan Eich created it, and ever since that, this language does not lose its popularity. Thankful to the need to maintain front-end pages, JavaScript becomes even more prevalent. This language is also known as EMCAScript; Mozilla has implemented the newest EMCAScript 6 in their latest build.

JavaScipt found its usage as a prototyping scripting language; its key feature is dynamic typing. Plenty of improvements and expansions recreated this language from front-end-oriented into the multifunctional toolkit. The work of an incalculable number of developers resulted in plenty of JavaScript libraries and, of course, libraries.

It was the year 1995. The talented developer, Brendan Eich, creates this profound scripting language while three corporations predict its appearance: NetScape, ECMA International, and Mozilla.

Soon after, other developers started using this language to create significantly performable frameworks. The introduction of node.js allowed creators to develop complete JavaScript applications. SpiderMonkey, V8, Chakra and many others have become the major implementation of this language.

One thing should also be pointed out – the difference and similarity between Java and JavaScript. The “Java” part in the name of our today’s main character confuses many people all over the world.

“JavaScript” is a result of the marketing-oriented strategy. At that time, Java programming language was at the peak of its popularity – and this decision helped JavaScript gain its target audience.

The rapid development of your applications can be achieved by using JavaScript frameworks. However, creating a web application in pure JavaScript is not really a real-life scenario (even though it can be a useful learning experience). A number of frameworks provide developers with shorter and faster coding.

Using JavaScript frameworks and libraries allows you to enhance rapid development and prototyping. For instance, single-page web applications can be powered by Angular.js. Even though most the modern frameworks use MVC principle, some of them use MVVM, MVP etc.

The usage of terms “framework” and “library” might confuse you. Moreover, the developers use both of the terms interchangeably. You should know the difference between the two terms to make the best out of it.

Unlike in libraries or standard user applications, the overall program’s flow of control is not determined by the caller, but by the framework itself. Pre-defined rules help the developer improve a cross-platform performance of the application.

In its turn, the library typically is a collaboration of methods and tools that can be used by the programmers without any dictated rules or guidelines.

Now let’s move on to best JavaScript frameworks of 2015 (and 2016 so far).


This framework is considerably the most powerful, useful, and, consequently, popular JavaScript framework in the world.

When Google released it in 2009, the expectations were quite unpretentious. However, Angular.js has become truly popular due to its possibility to rapidly build single-page web applications. So-called directives also enhance it.

They add reusable codes to the application and provide the application with necessary dynamic functionalities. Manipulating DOM is easy – that is why you can without troubles ass behavior and CSS to the HTML DOM elements.


You might have figured out the hint – this minimalistic framework provides the necessary backbone to web applications. It is available under the MIT license and claim to be open source.

Backbone’s significant feature is its ability to act as the base of a multilayer web project. You may find useful tools inside, for instance, model building using key-value binding, tons of enumerable objects with usable API etc.

You can use other frameworks on top of the web application set. Backbone.js can be used with other toolkits it massive projects. The appropriate mix of functionality and performance is accomplished by framework’s small size and lucidity.


This framework is considerably one of the most useful front-end frameworks – for a reason. It works as the V in MVS, which means that it can be used to create the UI constituent of your project.

With the help of the node.js, it can be rendered on the server side; its performance is also enhanced by involving a virtual DOM. If you need to recreate your front-end component into an interactive element, React.js will help you with it flawlessly.

This is proved by usage experience of such companies as Instagram and Facebook. React.js achieved the name of one of the best UI frameworks for creating high-performance and responsive web applications – and all this with only 2 years on the market!


If you need to create full-process end-to-end web applications, developers will recommend you to try Meteor.js – and this commendation will be quite veracious.

Since its appearance in 2012, this framework has proved that a platform can be truly multifunctional and cover all the tasks without additional libraries or frameworks.

Moreover, Meteor.js is being permanently improved – its community contributes to the core of the application regularly.

This framework allows developers to tackle through various sections of the framework – thanks to its modular design. It also covers virtually all the phases of development (frontend, backend etc.), which enables to swiftly create real-time applications.


With the use of the MVC principle, this rather popular JavaScript framework is used to create complex web applications. Within it, two main mechanisms are implemented.

The first is similar to the two-way binding that Angular.js uses; it helps synchronize all the processes – for instance, the change in model initiates an immediate adjustment of the model. The second mechanic is the fastboot.js module.

You are right if you compare this mechanic with react.js’s ability to render DOM on the server side. With these two features, even scalability is not quite an obstacle to getting the best of this framework. Likewise, tons and tons of learning material about Ember is available online.


Originating in 2013, this Google-powered framework has already gained popularity. This platform has much to offer including the ability to create and extend HTML or other web components. Even though Polymer.js has just released an alpha version, it already has numerous followers.


This ambitious project has been on the market less than a year. It is backed up by a team of skilled professionals, so we look forward to something special.

Using the hints from Angular 1 and 2, this framework helps create powerful and responsive applications. The architectural design is also customizable and offers limitless control over the framework.

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