More than 90% of companies say they’re investing more in big data and AI. At the same time, many business leaders worry they’re not using the data they have effectively.

Most businesses today collect quite a bit of data. The problem is they don’t have the capacity to leverage it. That’s where big data analytics software enters the picture.

The right software can help turn a data lake into insightful, actionable information.

Here are some of the biggest benefits of investing in big data analytics technology

Get a Better Understanding of Your Customers

One of the biggest benefits big data analytics offers is more insight into your customers.

Most businesses already collect plenty of data on their customers. The problem is trying to process it to find patterns and trends. The right software provides you with the tools to do just that.

With these insights, you can tailor your sales and marketing more.

You can turn your efforts toward the people who are already buying from you. You can also discover new markets. You can even mine deeper to discover why people buy from you and not your competition.

Detect Fraud With Big Data Analytics Software

One example of how big data and analytics can help businesses is the detection of fraud. Just like big data analytics can help you see patterns in your customer base, it can also help spot fraud.

You may be able to detect certain times of year or geographic areas where fraud tends to be higher. There may be a pattern of account creation. Maybe people are using stolen credit cards to buy high-priced items from you.

With the data in hand, you can identify these trends and work to uncover what’s going on. You can also take steps to deter fraud and improve security for your customers.

Get Your Data on the Go

Big data analytics software is also helpful in the current working environment. That’s because it gives you access to your business insights on the go. Whether you’re working from home or another part of the office, you have your data at your fingertips.

That leads to better, data-driven decisions everywhere and anywhere.

Create Performance Benchmarks With Data Insights

Another big data analytics example of success is creating performance benchmarks. With the right software, you can crunch the numbers to identify trends in performance.

This can allow you to identify when the business is running optimally. It’s also easier to see when its performance is a little lackluster.

With the software’s insights, you can create benchmarks of performance. That way, performance can always be properly measured.

The same is true for your employees. Creating benchmarks can help you identify when someone is excelling in their role.

It can also help you see where team members are struggling. From there, you can identify ways to help them reach their performance goals.

Streamline Your Business Operations With Big Data Analytics

Once you’ve looked at performance benchmarks, you can take a look at your operations. You might wonder if there are ways to prevent budget overruns. Maybe you can reduce the amount of time particular tasks take.

A good example here might be looking at your HR functions. Your data analytics show team members let major tasks slide because they’re rushing to finish payroll.

From there, you can look at ways to streamline payroll and free up your team’s time. With payroll made easier, they may be able to boost their productivity. You might even be able to lower overhead by reducing hours or shifts.

This same kind of insight can be applied to almost any department in your business. Whether it’s marketing or accounting, big data analytics software can help you spot where to make improvements. You can visit this website, for example, to learn about how big data could give you better SEO insights.

Boost Your Bottom Line

Reducing overhead, streamlining operations, and increasing productivity are all good for your bottom line. Big data analytics software can help you get there.

That’s not the only way software for analyzing big data can help you boost the bottom line though. Smarter insights lead to better business decisions on the whole. Those decisions, in turn, have positive impacts on your revenue.

Suppose you’ve been thinking about creating a new running shoe line. You perceive there’s a need for this product, but you want to be sure.

Insights from your big data analytics show that your customers do want a new shoe line, but it’s not running shoes. They’re actually more interested in hiking boots!

Using the valuable insights from your data, you invest in making hiking boots instead. The boots are a hit with your customers. Your investment in both the new product and big data analytics software has paid off.

Another major benefit of big data analysis for any business has to be the ability to stay on top of trends. For the shoe company, that might mean noticing shifts in customer style or color preferences.

It might also mean noticing shifts in who is buying the shoes. You make comfortable shoes for older people, but you notice many younger people buy them. You might start looking at ways to make your shoes appeal even more to this younger crowd.

A restaurant might follow flavor trends or food fads. Kale was the big “superfood” a few years ago, followed by avocado. Big data analysis may show you where the next trend will be, even before it’s a trend.

See the Big Picture More Clearly

Big data analytics software can help you get a handle on the data you collect. Mastery over data will give you a clearer view of your business. With better insights, you’ll have an edge in even the most competitive markets.

Looking for more insights about how technology can help you push your business forward? Check in with us for all the latest and stay on the cutting edge!

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7 Best Javascript Frameworks of 2015 (and 2016 so far)

Front-end languages are a thing in the modern world. Today  Outsourcing Developers in Eastern Europe FreezePro Software will focus our attention on JavaScript and the most effective frameworks of 2015 based on it.

20 years ago, Brendan Eich created it, and ever since that, this language does not lose its popularity. Thankful to the need to maintain front-end pages, JavaScript becomes even more prevalent. This language is also known as EMCAScript; Mozilla has implemented the newest EMCAScript 6 in their latest build.

JavaScipt found its usage as a prototyping scripting language; its key feature is dynamic typing. Plenty of improvements and expansions recreated this language from front-end-oriented into the multifunctional toolkit. The work of an incalculable number of developers resulted in plenty of JavaScript libraries and, of course, libraries.

It was the year 1995. The talented developer, Brendan Eich, creates this profound scripting language while three corporations predict its appearance: NetScape, ECMA International, and Mozilla.

Soon after, other developers started using this language to create significantly performable frameworks. The introduction of node.js allowed creators to develop complete JavaScript applications. SpiderMonkey, V8, Chakra and many others have become the major implementation of this language.

One thing should also be pointed out – the difference and similarity between Java and JavaScript. The “Java” part in the name of our today’s main character confuses many people all over the world.

“JavaScript” is a result of the marketing-oriented strategy. At that time, Java programming language was at the peak of its popularity – and this decision helped JavaScript gain its target audience.

The rapid development of your applications can be achieved by using JavaScript frameworks. However, creating a web application in pure JavaScript is not really a real-life scenario (even though it can be a useful learning experience). A number of frameworks provide developers with shorter and faster coding.

Using JavaScript frameworks and libraries allows you to enhance rapid development and prototyping. For instance, single-page web applications can be powered by Angular.js. Even though most the modern frameworks use MVC principle, some of them use MVVM, MVP etc.

The usage of terms “framework” and “library” might confuse you. Moreover, the developers use both of the terms interchangeably. You should know the difference between the two terms to make the best out of it.

Unlike in libraries or standard user applications, the overall program’s flow of control is not determined by the caller, but by the framework itself. Pre-defined rules help the developer improve a cross-platform performance of the application.

In its turn, the library typically is a collaboration of methods and tools that can be used by the programmers without any dictated rules or guidelines.

Now let’s move on to best JavaScript frameworks of 2015 (and 2016 so far).


This framework is considerably the most powerful, useful, and, consequently, popular JavaScript framework in the world.

When Google released it in 2009, the expectations were quite unpretentious. However, Angular.js has become truly popular due to its possibility to rapidly build single-page web applications. So-called directives also enhance it.

They add reusable codes to the application and provide the application with necessary dynamic functionalities. Manipulating DOM is easy – that is why you can without troubles ass behavior and CSS to the HTML DOM elements.


You might have figured out the hint – this minimalistic framework provides the necessary backbone to web applications. It is available under the MIT license and claim to be open source.

Backbone’s significant feature is its ability to act as the base of a multilayer web project. You may find useful tools inside, for instance, model building using key-value binding, tons of enumerable objects with usable API etc.

You can use other frameworks on top of the web application set. Backbone.js can be used with other toolkits it massive projects. The appropriate mix of functionality and performance is accomplished by framework’s small size and lucidity.


This framework is considerably one of the most useful front-end frameworks – for a reason. It works as the V in MVS, which means that it can be used to create the UI constituent of your project.

With the help of the node.js, it can be rendered on the server side; its performance is also enhanced by involving a virtual DOM. If you need to recreate your front-end component into an interactive element, React.js will help you with it flawlessly.

This is proved by usage experience of such companies as Instagram and Facebook. React.js achieved the name of one of the best UI frameworks for creating high-performance and responsive web applications – and all this with only 2 years on the market!


If you need to create full-process end-to-end web applications, developers will recommend you to try Meteor.js – and this commendation will be quite veracious.

Since its appearance in 2012, this framework has proved that a platform can be truly multifunctional and cover all the tasks without additional libraries or frameworks.

Moreover, Meteor.js is being permanently improved – its community contributes to the core of the application regularly.

This framework allows developers to tackle through various sections of the framework – thanks to its modular design. It also covers virtually all the phases of development (frontend, backend etc.), which enables to swiftly create real-time applications.


With the use of the MVC principle, this rather popular JavaScript framework is used to create complex web applications. Within it, two main mechanisms are implemented.

The first is similar to the two-way binding that Angular.js uses; it helps synchronize all the processes – for instance, the change in model initiates an immediate adjustment of the model. The second mechanic is the fastboot.js module.

You are right if you compare this mechanic with react.js’s ability to render DOM on the server side. With these two features, even scalability is not quite an obstacle to getting the best of this framework. Likewise, tons and tons of learning material about Ember is available online.


Originating in 2013, this Google-powered framework has already gained popularity. This platform has much to offer including the ability to create and extend HTML or other web components. Even though Polymer.js has just released an alpha version, it already has numerous followers.


This ambitious project has been on the market less than a year. It is backed up by a team of skilled professionals, so we look forward to something special.

Using the hints from Angular 1 and 2, this framework helps create powerful and responsive applications. The architectural design is also customizable and offers limitless control over the framework.

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