If there’s one topic that gets people fired up it’s web design. To succeed online, a smartly designed website is crucial. Something that brings in visitors and keeps them on your page, absorbing content.

Unfortunately, what constitutes a great site isn’t always agreed upon, and there’s constant debate of best practices, what’s hot, what’s not, and what is the cancer that is killing the industry. The argument still rages on, and recently it’s moved on to these commonly used web design elements:

“We’re not at the park, so why are we going around and around? Because people keep designing their sites with these blasted carousels” is just one of the commonly heard gripes about this supposedly interesting design choice.

Unfortunately, we have to keep clicking left or right to get another little morsel of information that the designers have deemed us worthy to handle. Are they afraid we can’t read full paragraphs? This one isn’t just a matter being annoyed personal preference, however, Carousel designs actually harm your websites performance.

They kill local SEO efforts by starving your site of actual content, the slow your site down with huge image files and JavaScript, and they are so confoundingly bad that nobody clicks through them all the way. The naysayers might have a point on this one, Carousels are way more trouble than they are worth.

Parallax Scrolling

You’ve seen this technique on graphics heavy sites in which the foreground and background scroll at different speeds. It creates a feeling of depth, helps tell a story through visuals, and looks pretty cool when properly implemented.

Unfortunately, it comes with some (resolvable) issues that may make it a waste of time. Like the Carousel, use of Parallax Scrolling is damaging to SEO. Since there’s usually just one page and a bunch of images, there’s no text content for search engines to crawl through and rank.

The abundance of images reduces performance (and completely kills performance on mobile devices). Most damaging of all though, is that the technique can just make it confusing to absorb any useful information, which will cut your number of repeat visitors down tremendously.

Think about it, would you stick around on a website where your only navigation option was to scroll downwards through hard-to read image/text combos? Of course, there are examples of Parallax Scrolling done right, so the argument is there that it’s all about how you choose to use it.

The Hamburger Menu

That three lined symbol in the corner on most websites that you click to access navigation options is commonly known as the hamburger menu.

While it does look cool, and you can see why one might be tempted to clean up their navigation by having it sleekly displayed in a drop-down menu, many say it kills a websites discoverability.

When your navigation options are out of sight, they are also out of mind, the thinking goes. There’s also the argument that it’s less efficient, since you’re forced to go to a separate menu just to see your options, but that’s more a matter of personal taste, it would seem.

We may never get definitive answers on whether these trends are good or bad, but it seems pretty clear that if you are going to try to incorporate any of these ideas into your design, you have to do it with care.

We’ve given you an overview of the tons of free web design options out there for building a pretty good site. When you have to move up to the big leagues though, it’d be prudent to hire some big league talent.

Professional web developers like Big Drop (out of New York), or Brown Box Branding (Dallas TX) offer great designs coupled with high level marketing strategies proven to keep the visitors coming back to your site for more

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Recover Lost iPhone Data with this Amazing Software: iSkysoft iPhone Data Recovery

Majority of the iPhone population has the fear of losing their precious data due to unfortunate instances. Relax! Accidental losing of files or damage could happen with anyone. Sometimes you may forget to backup important data. You just need to be smart to make the right decision in choosing the best recovery software for your iPhone. Instead of sulking over your lost files just go for iSkysoft iPhone Data Recovery software which is best in the market.

iSkysoft iPhone Data Recovery software is regarded as one of the best tools when it comes to recovery of lost files in any situation. It works well with both Windows and Mac OS. Moreover, it is one of the powerful tools which could handle any kind of adverse situations like Jailbreak/Virus Attack, reboot issues, recovery of lost files from accidental deletion or broken iPhone. In addition, iSkysoft is specially designed to recover any type of file from iPhone/iPad/iPod device, iTunes Backup, iCloud backup or Fix iPhone to Normal mode.

You could easily recover any lost data with just 3 easy steps. iSkysoft is known for its easy-to-use application and fast recovery of any iOS data. Here are its 3 simple steps:

iSkysoft iPhone Data Recovery Steps

With its powerful features you could easily recover lost/deleted files such as Photos, Contacts, Videos, Messages, Audio Files, Call History, calendar, notes, Facebook & WhatsApp messages and so on. The files could be recovered directly from your iPhone, extraction or restoring of files from iCloud or iTunes in a jiffy. Just plug your device and choose your preferred mode of recovery. The process from scanning to preview and recovery of files works like a charm.

Mode 1. Directly Recover Data from iPhone/iPad/iPod Device
Just connect your iPhone to the Computer after installing the software and start the recovery process. Before starting the scanning process, you could perform selective recovery of files by selecting the file types.

iSkysoft iPhone Data Recovery Select Filetype

Click ‘Start Scan’ to begin the scanning process. Don’t disconnect the device during the scanning process otherwise you have to start from the beginning.

When the Scanning process is over, the found data will be displayed based on the file types. You can preview and select any data which needs to be recovered. Mark the files and click ‘Recover’ to save them in your computer.

Mode 2. Recovery from iTunes Backup Files

Surprisingly, you won’t find the ‘recovery of file’ feature in iTunes. Rest assured, iSkysoft will work its charm by recovering your precious files. Moreover, you could perform selective recovery of any files from the backup. This feature is helpful to extract certain files instead of the whole backup which may seem time consuming. Here are some more interesting features for recovery from iTunes backup.

iSkysoft iPhone Data Recovery From iTunes Backup

• Restore your lost files from last synced period from iTunes
• Extract and Retrieve files from iTunes backup with selective recovery option
• Best Solution to recover files from iPhone in any situation such as lost data, jailbreak, accidental damage, factory reset failure or system crash.

Mode 3. Recovery from iCloud Backup Files

iCloud automatically backs up important data like photos, messages, call history, contacts and other files in most of the devices. You just need your iCloud Apple ID and password through iSkysoft iPhone Data Recovery application to extract and recover any files you want. No matter how you lost your files, they will be recovered in a jiffy by the software.

iSkysoft iPhone Data Recovery From iCloud Backup

Even if you are not able to access your iCloud backup, you could rely on iSkysoft iPhone Data recovery to recover the iCloud backup file. It has the potential to recover upto 18 file types. This type of amazing feature is not available in many applications. Here are some more feature to recover data from iCloud backup:

• Preview of files before extraction and recovery of files
• 2 step process to recover files from iCloud backup
• Supports recovery of 18 file types: Messages, Contacts, WhatsApp & Facebook messages, Bookmarks, Documents, Voicemail, Reminder, Notes and many more

Fix iPhone (iOS) to Normal Recovery mode

Fix your iPhone to normal mode is one of the interesting features of iSkysoft iPhone data recovery software. Alongwith recovery of lost data, it can repair the operating system of your iPhone like a charm. If your iPhone is facing any kind of problems such as recovery mode loop, start-up delay or iPhone restart issues you can rely on this feature ‘Fix iOS to Normal’ mode. It is very helpful in repairing your iOS device. It works like magic in bringing your iPhone to normal mode.

Features of iSkysoft iPhone Data Recovery:

• Recover from iOS Device Method: Even if you forgot to backup your files on iTunes or iCloud, the ‘Recover from iOS Device’ recovery method would recover lost data with ease. But Apple’s backup mode is specially designed to backup data whenever you connect to Mac OS. Whenever things go wrong iSkysoft acts like a boon to get us out of these situations with its simple and powerful recovery tools.
• Recover from iTunes/iCloud Backup: When your iPhone is stolen or broken, it will help recover data from your iTunes or iCloud backup without detecting your iOS device.
• Works with iPhone, iPad & iPod Touch: iSkysoft not only works its magic with iPhone SE/6s(Plus)/6(Plus)/5s/5c/5/4s/4/3GS, but you could recover lost data from other Apple devices like iPod Touch and iPad Pro/Air/mini.
• Selective Recovery: It is the most trusted software when it comes to recovery of any type of files alongwith selective recovery of deleted files.
• Preview of files before recovery option
• Recovery of Only Deleted Files. By selecting “Only Display deleted items” you can make the process much faster to recover only deleted files. Amazing! Isn’t it?
• Fix iOS to Normal. When your iPhone stuck in white Apple logo or recovery mode, iSkysoft iPhone Data Recovery can help fix iOS to the normal mode.
• Unlimited Lifetime Update: The unique feature of this software is that, if you buy the full version you will be able to receive unlimited free lifetime updates! Everyone wants a doorstep solution in a hassle-free way.

iSkysoft iPhone Data Recovery is available for all Windows versions such as Windows 10/8/7/XP/Vista. When it comes to Mac OS it supports Mac OS X 10.6 (Snow Leopard), 10.7 (Lion), 10.8 (Mountain Lion), 10.9 (Mavericks), 10.10(Yosemite) and 10.11 (El Capitan).

All the amazing features are available in both Windows and Mac OS. If you are looking for easy and fast recovery option then iSkysoft iPhone Data Recovery is the best decision. You will be surely amazed by using this amazing software by the end of the day.

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Are You Underestimating the Power of Search Engines?

Many businesses simply aren’t using search engine optimization… well, optimally! This seems to stem from a lack of understanding from how important search engines are when it comes to driving traffic to your website. Even some of the ones that do understand the importance don’t quite understand how exactly that traffic is going to be generated.

How a search engine doesn’t work

Many people think that search engines are a ubiquitous, ultra-dynamic technology. The likes of Google know exactly when a new website is created and adds it to some database. If a user enters the right term, that website will be among the search results, probably not too far from the front page.

Unfortunately, it’s not quite a simple as that. It’s true that companies like DuckDuckGo can return results from pretty much anywhere on the World Wide Web. But these companies don’t return comprehensive or neutral results.

The selectivity of search engines

Thousands of websites are being created every day. As a result, search engines have to show a degree of selectivity when it comes to the results of a searcher’s inquiry.

When you search for something, you’re not getting unfiltered results from a neutral source. Filters are in place that prevent business owners who are using unethical SEO tactics from appearing in search results.

There have been many times in which disputes between a website and a search engine have culminated in throttled search results. Remember the dispute between Genius and Google? This was the result of unhealthy SEO.

Understanding searcher psychology

When someone wants to find something, they’re going to use the search term they feel is most appropriate. Many companies assume that there can only be a limited number of obvious search terms that would lead to their company. But a user doesn’t always use the inquiries or search terms you might expect. Not everyone visits Google knowing exactly what they’re looking for!

You also need to understand that your average searcher is not going to look beyond the first two or three pages of search results. They’re likely to use one of the first few results or change their search term.

Getting to grips with the numbers

As you can see, the world of search engines is a complex one. It makes the workload of really good SEO absolutely tremendous. Understanding how the various algorithms of sites and psyches of users is no small task. It’s why many companies choose to use SEO consulting. It’s also why many companies simply don’t bother with SEO at all.

But when you see the numbers, your mind should be changed. The average number of Google searches per month hovers around the figure of six billion. And make no mistake: it’s search engines that are the most common gateway to any given business. It’s not television advertising or social media marketing. (Not that you should be ignoring the latter!) It’s organic search results.

You cannot afford to underestimate the power of search engines when it comes to your digital marketing. Don’t put your company at risk by ignoring it!

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