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Marketers rely on content now more than ever. Even though you might hear things like blogging is dead, or video is more important, the fact remains that 86% of marketers still see blogging as important.
Marketers also rely on web copy, social media, email marketing, brochures, ebooks, and so much more. As a small business owner or marketer, you can do the work yourself or you can hire a web editor.
You may be reluctant to take on those costs, but there are compelling reasons why a web editor makes sense for your business. Read on to learn what a web editor does and why you should hire one immediately.
What Does a Web Editor Do?
A web editor is a job title that really has a broad description. A web editor can just focus on editing content that you’ve already written. They can also take on all of your content management by creating editorial calendars, researching, writing, editing, and publishing content.
Sure, there are programs that will handle grammar and spelling when you write your own content. These are increasingly based on artificial intelligence, but they often miss simple errors. For example, if you write an incomplete sentence or if you don’t finish a thought, the software won’t pick up on the error.
These programs also recommend changes that may not be grammatically correct. A web editor will save you from these embarrassing mistakes.
1. Save Time
Marketers and small business owners spend anywhere from 1-6 hours to produce one piece of content. Think about all of the content that you need to produce for all marketing channels.
Now, multiply that by 1 hour per piece of content. You’ll realize how much time you really need to spend producing quality content. That number adds up quickly to the point where you find that you’re just creating content.
You have plenty of other responsibilities, such as customer service, and managing clients. That leaves little time to produce content.
2. You Are a Horrible Editor
It’s hard to edit your own work. You may not know the difference between their and they’re. That’s OK, but when you publish content with grammatical errors and typos, it can destroy your credibility.
These mistakes stand out in the minds of readers, and they remember if your content is full of errors. It can cause them not to visit your website after a few times.
3. Editors Bring a Cohesive Message
Web editors are skilled at creating a voice that matches your brand. That is important as your content reaches more people. When your brand and messaging is all over the place, you’ll have a hard time getting noticed in a crowded marketplace.
A web editor will help you find your voice, create the right messages, and create content that resonates with your audience.
4. Build a Better User Experience
Have you ever heard complaints about food blogs? People will often complain that they visit a website for a recipe and have to scroll past personal stories, ads, and huge image files just to get the information they need.
Many people find it frustrating to the point where it’s become a joke. You don’t want to give users of your website a similar experience because you can’t seem to find a way to communicate efficiently.
A web editor will cut the fluff out of your content. Readers will get the information that’s important to them immediately. That gives them a much better user experience.
5. Create a Consistent Marketing Presence
Digital marketing tactics like social media and SEO are used by small businesses because they’re free. What business owners don’t count is the time that it takes to produce content.
They have a hard time gaining traction because they produce content when they have the time. That usually happens once a month.
SEO and social media have a compound impact on your business. When you produce quality content on a consistent basis, you’re bound to see results build over time. That’s what a web editor brings to the table.
6. You Have a Strategy
Do you have an idea, try it once, and then move on to the next idea? That’s a big reason why so many business owners simply burn out. They jump from one idea to the next, hoping that something will be the magic bullet for their business.
A web editor will put these ideas into perspective. They’ll also give you a strategy for executing these ideas. That means you’re not wasting your energy on things that won’t bring results.
How to Hire a Web Editor
Your first decision is to figure out if you want to hire a web editor as an employee or as a freelancer. There are advantages and disadvantages to each option.
If you need a web editor to take on a few projects and you don’t mind that they work on their own time, you’ll find that a freelancer is a better fit for your business.
On the other hand, if you want a web editor to work a set schedule and be at the office often, you’ll need to hire them as an employee.
You’ll then want to take the time to interview different web editors. In an ideal situation, you’ll find a web editor that has experience writing for your industry.
You may want to have a prospective write a short sample that applies to your business. This will help you find a web editor that understands your brand’s voice.
Hiring a Web Editor Makes Sense
You have enough to be concerned about when you’re running and marketing your business. Writing and editing quality content doesn’t need to be one of them.
That’s the best reason why hiring a web editor makes so much sense. You save time, have a consistent online presence, and your content looks professional. Your content also appeals to users, which will make it easier for them to become customers.
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